StackAdapt, a leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions. This innovative expansion bridges the gap between adtech and martech, providing marketers with a unified platform to increase efficiency, streamline workflows, and connect data, messaging, and media into a cohesive strategy.

With the new email marketing feature, StackAdapt is the first programmatic advertising platform to seamlessly integrate owned and paid media. This allows marketers to activate first-party data in a privacy-first manner, delivering consistent messaging across multiple channels.

Unifying Media and Messaging in One Platform

StackAdapt’s new email marketing solution, powered by the StackAdapt Marketing Platform, allows marketers to orchestrate campaigns across display, native, video, CTV, DOOH, in-game, audio, and now email, all within a single workflow. By removing silos between these different channels, marketers can create more cohesive campaigns that align programmatic advertising with owned messaging strategies like email.

Marketers can now reach their audiences through programmatic advertising while simultaneously engaging them through email campaigns. As part of the exclusive early access release, clients can send up to 1 million free emails to start activating email alongside their programmatic advertising efforts.

The Power of StackAdapt's Data Hub

The new email solution is made possible by StackAdapt’s proprietary Data Hub, which enables users to upload, segment, and activate first-party data while orchestrating customer journeys. This helps brands deliver cross-channel experiences from a single platform, ensuring that messages and media align with customer preferences and behaviors.

In an increasingly privacy-conscious world, first-party data is vital for marketers, and StackAdapt’s capabilities empower brands to act on this data efficiently. Marketers can now trigger actions across channels, like showing a CTV ad view after an email message or optimizing campaigns based on real-time purchase signals—all within one integrated platform.

A Privacy-First, AI-Powered Solution

As privacy regulations tighten and third-party cookies phase out, StackAdapt’s platform ensures that brands can rely on first-party data to personalize campaigns securely. Powered by AI and real-time optimization, the solution helps marketers reach the right audience at the right time with tailored messages. By consolidating tools, marketers can streamline their workflows and prove performance more effectively.

Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, explained: “Bringing email into the StackAdapt ecosystem gives our clients an entirely new way to activate their first-party data and close the loop between media and messaging.”

Industry-First Martech and Adtech Integration

StackAdapt’s new platform is an industry-first solution that unifies adtech and martech into one powerful tool. By combining programmatic advertising and email marketing, marketers gain a 360-degree view of the customer journey, enabling them to act faster, personalize at scale, and achieve greater campaign efficiency.

Carole Lawson, Chief Innovation Officer at Marketstorm, commented: "StackAdapt’s Data Hub is a game-changer. It simplifies the process—fewer silos, more clarity, and visibility from first impression to final conversion.”

With this launch, StackAdapt has positioned itself as a next-generation marketing platform, helping agencies and brands seamlessly integrate paid media, email, first-party data, and AI-driven personalization into one streamlined solution. This unified approach is designed to deliver smarter, more connected customer journeys with measurable results at every stage of the funnel.