News
MediaGo, hipto Win Les Cas d’Or Gold for AI AdTech Campaign
In a signal moment for Europe’s performance marketing sector, MediaGo and hipto have secured a Gold award at Les Cas d’Or for a data-driven campaign in the French health insurance market—highlighting how AI-powered native advertising is reshaping customer acquisition strategies beyond traditional search and social channels. MediaGo, a global intelligent advertising platform, and hipto, a...
artificial intelligence 22 Apr 2026
5WPR Report Finds SaaS Content Spend Fails to Deliver ROI
5WPR has released a new research report, The SaaS Content Paradox 2026, highlighting a growing disconnect in B2B marketing: SaaS companies are spending up to $1.09 million annually on content marketing, yet fewer than one-third report meaningful results. The economics of content marketing in SaaS are becoming increasingly difficult to ignore. Despite years of investment and a well-established...
marketing 21 Apr 2026
Candid Names Andrew Shaw CPTO to Scale AI Marketing Platform
European martech group Candid has appointed Andrew Shaw as Chief Product & Technology Officer (CPTO), signaling a renewed push to scale its AI-powered Live Marketing platform amid rising enterprise demand for integrated marketing infrastructure. Candid’s decision to bring Andrew Shaw into a group-level CPTO role reflects a broader shift underway across the marketing technology landscape: the...
artificial intelligence 21 Apr 2026
Siteimprove Expands AEO Insights for AI Search Visibility
At Adobe Summit, Siteimprove unveiled a significant update to its AI search capabilities, introducing advanced Answer Engine Optimization (AEO) insights designed to help enterprises measure and improve visibility across generative search and answer engines. The move signals a broader shift in how brands compete for attention as AI-powered interfaces redefine digital discovery. The rise of...
artificial intelligence 21 Apr 2026
Semrush Introduces Brand Visibility Framework for AI Search
At Adobe Summit, Semrush unveiled a new Brand Visibility operating model designed to help enterprises navigate a rapidly shifting discovery landscape shaped by AI search, autonomous agents, and fragmented digital touchpoints. The way brands are discovered online is undergoing a structural transformation. Traditional keyword-based search—long the foundation of digital marketing—is giving way to...
artificial intelligence 21 Apr 2026
BearingPoint Launches GenAIQ for Enterprise AI Automation
BearingPoint has introduced GenAIQ, an agentic AI platform designed to help enterprises move beyond isolated generative AI pilots and deploy automation at scale across knowledge-intensive workflows. As generative AI adoption accelerates, a familiar pattern is emerging across enterprises: widespread experimentation, but limited operational impact. BearingPoint is targeting that gap with the launch...
artificial intelligence 21 Apr 2026
TwelveLabs Unveils AI Video Intelligence Platform at NAB
At NAB Show 2026, TwelveLabs introduced a new generation of video intelligence tools, signaling its transition from a model provider to a full-stack AI platform capable of transforming how enterprises and creators analyze and operationalize video data. Video has long been one of the most valuable—and least accessible—forms of enterprise data. Despite representing the majority of digital content...
artificial intelligence 21 Apr 2026
Synup Launches MCP Server to Power AI Marketing Workflows
Synup has introduced Synup MCP, a Model Context Protocol server designed to let marketing agencies connect AI agents directly to local marketing operations—marking a shift from standalone AI tools to fully automated, workflow-driven systems. Marketing agencies have spent the past two years experimenting with AI tools for content creation, scheduling, and analytics. What has largely remained out...
artificial intelligence 21 Apr 2026
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