QVC, a global leader in live shopping, is set to amplify its Age of Possibility mission with a groundbreaking collaboration with TikTok. Launching on May 14 in Santa Monica, the initiative marks the second year of the campaign and introduces a unique TikTok Shop Super Brand Day that puts women at the forefront of modern retail innovation.

Highlights of the Event

• Second Year of Age of Possibility
  QVC renews its mission to inspire and empower, with the second annual celebration focusing on reinvention and transformation through live shopping.

• TikTok Shop Super Brand Day Debut
  A cross-category digital shopping experience featuring celebrity and creator-led content streamed live on TikTok Shop.

• Event Location and Setup
  Hosted in Santa Monica, the event will include:

  • Creator and celebrity-led sessions

  • Red-carpet entrance

  • Immersive on-site experiences

  • Appearances from QVC hosts, Q50 ambassadors, and brand partners

• Q50 Ambassadors – A Spotlight on Women
  This year’s Q50—a community of inspiring women celebrating reinvention at any age—includes:

  • New members: Hoda Kotb, Carla Rockmore, and Kathy Hilton

  • Returning names: Kathie Lee Gifford, Stacy London, and Barbara “Babs” Costello

• Product Discovery & Exclusive Deals
  An 8-hour livestream will showcase:

  • New product launches

  • Special event-only deals

  • Curated collections in beauty, fashion, home, and kitchen

• QVC’s Commitment to Inclusive Retail
  Live content focuses on empowering women and creating a space for connection, community, and commerce—meeting audiences where they are on platforms like TikTok.

QVC’s collaboration with TikTok for the Age of Possibility Super Brand Day is more than just a retail event—it's a statement on how live, creator-led content is shaping the future of shopping. By spotlighting female voices and building a community rooted in empowerment, QVC is redefining relevance in the age of digital commerce.