Bloomreach, a leader in AI-driven personalization, has introduced a new set of powerful features designed to transform marketing and product discovery. These capabilities, highlighted at their Innovation Fest, showcase the growing influence of agentic AI in creating personalized and engaging customer experiences. From autonomous marketing agents to conversational search enhancements, Bloomreach is shaping the future of how businesses connect with customers and deliver personalized experiences at scale.

Features Unveiled by Bloomreach

1. Autonomous Marketing Agents

• AI-powered agents now assist marketers by automating the entire campaign creation process. These agents allow teams to move beyond traditional workflows and focus on more strategic and creative tasks, streamlining campaign execution and increasing efficiency.

2. Recommendations+

• Bloomreach’s Recommendations+ feature analyzes customer journeys in real-time, delivering personalized product suggestions that align with each individual’s preferences. This ensures more accurate and relevant recommendations, driving increased sales and engagement.

3. Contextual Personalization

• Bloomreach’s platform now offers automated personalization at scale through dynamic, individualized emails, mobile messages, and onsite experiences. These are delivered in the context of a customer's journey, ensuring the right message at the right time.

4. Conversational Shopping Features

• Search Triggered Conversations: A personalized conversation is automatically triggered from the search bar, acting as a shopping assistant to guide users to exactly what they are looking for. This enhances the overall shopping experience.

• Embedded Conversations: Bloomreach brings conversational capabilities directly to Product Detail Pages (PDPs) and Product Listing Pages (PLPs). This allows customers to engage with brands more interactively, even without traditional chat boxes or search bars.

5. Enhanced Search Features

• Personalization Studio: This tool learns from live customer signals and optimizes in real-time, reflecting current shopper intent. It provides merchandising teams with full control to strategize effectively.

• Ranking Studio: This feature integrates key business signals, such as margins and offline sales, into search algorithms, allowing for automated ranking while maintaining business-specific priorities.

• Multi-language Search: Bloomreach expands its reach with 33 supported languages, enabling global commerce and streamlining user experiences across different markets.

• Conditional Slot Merchandising: This feature allows merchandisers to define business-driven conditions, enabling AI to autonomously populate product grids and placements according to specific business logic.

Bloomreach continues to lead the charge in the AI-driven transformation of marketing and e-commerce. With innovations like autonomous marketing agents and conversational search, the company is helping businesses create more personalized, efficient, and impactful customer experiences. As AI-powered tools take over manual tasks and optimize personalization, Bloomreach is positioning itself at the forefront of the agentic AI revolution, empowering brands to engage customers in deeper, more meaningful ways.