News

impact.com Expands YouTube API Integration for Creator ROI

impact.com is deepening its collaboration with YouTube as an early adopter of the Creator Partnerships API—bringing performance-grade measurement and workflow automation to creator marketing. Creator marketing is moving from brand awareness to measurable performance—and impact.com is positioning itself at the center of that transition. The company has expanded its integration with YouTube’s...

marketing 22 Apr 2026

Synthflow, 8x8 Partner to Bring Agentic AI to Contact Centers

Synthflow AI has partnered with 8x8, Inc. to embed next-generation AI agents into enterprise contact centers—highlighting how conversational AI is reshaping customer engagement and automation at scale. The enterprise contact center is undergoing a rapid transformation as AI-driven automation moves from experimentation to core infrastructure. In that context, Synthflow AI’s new partnership with...

artificial intelligence 22 Apr 2026

StackAdapt Launches MCP Server for AI-Driven Campaign Intelligence

StackAdapt is extending programmatic advertising intelligence beyond its platform with the launch of a Model Context Protocol (MCP) Server—bringing real-time campaign insights directly into AI tools like Claude and signaling a shift toward workflow-native AdTech. In a move that reflects the rapid convergence of AdTech and generative AI, StackAdapt has launched its Model Context Protocol (MCP)...

artificial intelligence 22 Apr 2026

Apryse, Creatio Partner to Advance CRM Document Automation

Apryse and Creatio have announced a strategic partnership aimed at embedding enterprise-grade document processing directly into CRM workflows—a move that reflects the growing demand for unified, AI-driven automation across enterprise software ecosystems. In a bid to streamline document-heavy business processes, Apryse has partnered with Creatio to integrate advanced document capabilities directly...

customer experience management 22 Apr 2026

Kosli Recognized in Gartner DevOps Compliance Tools Guide

Kosli has been named a Representative Vendor in the 2026 Gartner Market Guide for DevOps Continuous Compliance Automation Tools, highlighting the growing importance of embedding compliance directly into software delivery pipelines as AI accelerates development cycles. Kosli, a platform focused on software development lifecycle (SDLC) governance, has been included as a Representative Vendor in the...

marketing 22 Apr 2026

PulsePoint Launches AI Optimization Insights for Campaign ROI

PulsePoint has introduced Adaptive Optimization™ Insights, a new analytics layer designed to bring transparency to AI-driven healthcare marketing campaigns—addressing a growing industry demand for explainability in programmatic decision-making. As artificial intelligence becomes central to media buying and campaign optimization, one issue continues to surface among enterprise marketers...

artificial intelligence 22 Apr 2026

Brandi AI Index Reveals SUV Brands Winning AI Search Visibility

As AI-powered search reshapes how consumers research vehicles, Brandi AI has released a new AI Visibility Index for the SUV market—offering one of the clearest looks yet at how brands surface inside generative AI answers and what determines visibility in this emerging discovery layer. The rise of generative AI platforms is quietly redefining how consumers evaluate products—and the automotive...

artificial intelligence 22 Apr 2026

Scale Marketing Names Matthew Zaute SVP of Growth Strategy

Scale Marketing has appointed Matthew Zaute as Senior Vice President of Client Strategy & Growth, signaling a deeper push into https://martechedge.com/news/bearingpoint-launches-genaiq-for-enterprise-ai-automation as agencies race to deliver measurable ROI in an increasingly complex MarTech landscape. Scale Marketing has named Matthew Zaute as Senior Vice President of Client Strategy & Growth, a...

marketing 22 Apr 2026