iDreamCTV Launches on Whale TV Reaching 180M Global Users | Martech Edge | Best News on Marketing and Technology
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iDreamCTV Launches on Whale TV Reaching 180M Global Users

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iDreamCTV Launches on Whale TV Reaching 180M Global Users

iDreamCTV Launches on Whale TV Reaching 180M Global Users

GlobeNewswire

Published on : May 8, 2025

Maybacks Global Entertainment, a subsidiary of Authentic Holdings, Inc., has officially launched the iDreamCTV App in partnership with Whale TV, unlocking access to over 180 million users across smart TVs and digital devices worldwide. With strategic integrations and a robust revenue-sharing model, this collaboration is set to redefine content delivery and monetization for connected TV (CTV) platforms.

Highlights of the iDreamCTV and Whale TV Partnership

  • Massive Global Reach via Whale TV Ecosystem

    • The iDreamCTV App is now accessible through Whale TV’s expansive digital network.

    • Distribution spans major CTV/OTT platforms:

      • Roku (48% market share)

      • Amazon Fire TV (28%)

      • Apple TV (8.5%)

      • Android TV via Google Play

    • iDreamCTV will appear as a featured app alongside top names like Netflix, Sky+, and Pluto TV.

  • Revenue Generation Through FAST and VAST Integration

    • Maybacks’ FAST channel and VAST tag advertising are now embedded within the app.

    • Enables real-time monetization through ad partnerships with premium global advertisers.

    • Partnership facilitates shared advertising revenue, expanding long-term growth potential.

  • Strategic Advantage for iDreamCTV’s Market Positioning

    • Featured visibility on Whale TV-connected devices enhances brand exposure.

    • Reinforces Maybacks’ status as a preferred content provider within a competitive streaming environment.

    • Supports Maybacks’ larger goal to drive scalable monetization for original and licensed content.

  • Leadership Commentary and Future Vision

    • Chris Giordano, President of Authentic Holdings, emphasizes the significance of this launch as a catalyst for revenue and user growth.

    • Maureen Cooper, Director of Programming, sees this as a strategic inflection point to increase U.S. market penetration.

    • More strategic partnerships are expected to be announced soon to further expand the iDreamCTV ecosystem.

The launch of the iDreamCTV App through Whale TV's vast global ecosystem marks a major milestone for Maybacks Global Entertainment and its parent company, Authentic Holdings. By combining wide-scale distribution with an integrated ad monetization strategy, this partnership strengthens iDreamCTV’s position in the evolving digital media landscape and sets the stage for significant revenue and viewer growth. Investors and stakeholders can anticipate further announcements as Maybacks enters a high-growth phase.