Lucidya, the AI-powered, unified customer experience management (CXM) platform, has made significant strides in enhancing its leadership team. As part of the company's rapid expansion into new markets, CEO and founder Abdullah Asiri recently introduced several key appointments to strengthen its executive leadership. These strategic hires include experts in finance, marketing, engineering, people and culture, and business development, each bringing invaluable global experience to help scale Lucidya’s operations and accelerate growth.

Executive Appointments at Lucidya

1. Sisir Das as Chief Financial Officer (CFO)

• Background: Sisir joins Lucidya with a distinguished background in finance. He has held prominent roles at top firms such as Bank of America, Capgemini, and Sprinklr. His expertise spans finance operations, strategy & FP&A, and business transformation.

• Role at Lucidya: As CFO, Sisir will oversee the company's financial strategy, ensuring robust growth through strategic cost optimization and P&L management. His experience in IPO readiness will be invaluable as Lucidya positions itself for future public listing.

2. Yara Milbes as Vice President of Marketing

• Background: Yara Milbes brings over 20 years of marketing expertise. Her previous leadership roles include serving as the Global VP of Marketing at CEQUENS and Global Marketing Director at Infobip.

• Role at Lucidya: Yara will lead the marketing strategy, with a focus on expanding Lucidya’s brand presence globally. Her experience with international markets will play a critical role in scaling Lucidya’s operations.

3. Anand Saurabh as Vice President of Engineering

• Background: Anand Saurabh has an impressive background in product engineering, having previously served as VP of Product Engineering at Sprinklr, contributing to the company’s growth to a $3.5 billion IPO. He also held senior roles at Infosys and Deloitte.

• Role at Lucidya: Anand will drive Lucidya's engineering and product development, focusing on innovation to further enhance the AI-powered CXM platform and its capabilities.

4. Hisham Mosmar as Director of People and Culture

• Background: Hisham Mosmar brings extensive experience in building high-performance cultures, previously serving as Director of People at Careem, Kavak, and Al-Futtaim.

• Role at Lucidya: Hisham will develop Lucidya’s talent strategy, ensuring the company attracts and retains top-tier talent as it continues to grow rapidly in new markets.

5. Ziyad Binsulaiman as Director of Business Development

• Background: Ziyad Binsulaiman has an established background in business development, previously serving as Commercial Director at Marn, a fintech company under Jahez International.

• Role at Lucidya: Ziyad will spearhead business development initiatives, building strategic partnerships to fuel Lucidya’s market expansion.

Lucidya’s new leadership team is a clear signal of the company’s commitment to accelerating its growth and global expansion. With the addition of top-tier talent from multinational organizations, Lucidya is well-positioned to scale faster and gain a competitive edge in the AI-driven CXM space. Each new executive brings a wealth of knowledge and experience that will be pivotal in shaping the company’s future success, from optimizing financial operations to driving product innovation and expanding global brand presence.