WEBTOON Entertainment Inc., the leading global platform for webcomics, has unveiled a suite of exciting updates aimed at enhancing webcomic discovery and personalizing recommendations across its global platforms, including its English-language service. These product innovations are designed to make it easier for users to discover new webcomics, improve personalization, and provide a more immersive, streaming-like browsing experience. The new features aim to keep readers engaged and ensure they find their next favorite story faster than ever.

Features of WEBTOON's Latest Updates

1. AI-Powered Personalized Recommendations

• Smarter Discovery: WEBTOON has overhauled its content discovery engine with AI-powered personalized recommendations. The engine uses insights from user onboarding, reading history, and preferred drawing styles to suggest comics tailored to individual tastes.

• Improved Onboarding: During the onboarding process, users will select their favorite genres and themes, ensuring that recommendations are stronger and more relevant across the platform.

2. Dynamic Video Content Previews

• Trailer-Style Previews: WEBTOON introduces a ‘New and Hot’ tab that features dynamic, trailer-style video previews of new releases and trending titles. This update makes the webcomic discovery process feel more like browsing a streaming service, providing an immersive look at popular and fresh content.

• Engaging Visuals: These video previews allow users to get a quick and engaging glimpse of what’s new and exciting, enhancing the browsing experience.

3. Enhanced Keyword-Based Search

• Better Search Functionality: WEBTOON has upgraded its search engine to allow users to find webcomics based on keywords, themes, and genres, not just exact title matches. This feature supports deeper discovery within WEBTOON’s vast library of webcomics, making it easier for fans to explore series and creators across various categories.

4. Unlock Entire Series for Binge-Worthy Experience

• Complete Series Access: In response to user demand for easier access to long-form content, WEBTOON now allows readers to unlock entire series, making it simpler to binge-read their favorite webcomics without interruptions.

With these updates, WEBTOON continues to innovate and enhance the user experience, making it easier and more enjoyable for webcomic fans to discover new stories, interact with their favorite creators, and immerse themselves in dynamic content. The AI-powered recommendations, video previews, and enhanced search functionality are game-changers for personalized content discovery, positioning WEBTOON at the forefront of the digital entertainment industry. Whether you’re a longtime fan or a new user, these features are set to revolutionize how readers engage with webcomics.