marketing
PR Newswire
Published on : May 13, 2025
In a world where AI adoption is accelerating, creativity is becoming one of the most sought-after leadership skills. To explore this vital concept, Info-Tech Research Group has released its twelfth episode of the Digital Disruption podcast, titled "Disney Exec Explains Why Creativity Is the Most Important Skill for the Future". This episode features Duncan Wardle, the former head of creativity and innovation at Disney, who shares insights on why imagination, curiosity, empathy, and intuition will be the most valuable skills in the coming decade.
Wardle, who has worked with major brands like Pixar, Marvel, and Fortune 100 companies, discusses the critical role of creativity in an AI-dominated world. In his conversation, he challenges leaders to rethink their approach to innovation, particularly in organizations where "no because" cultures often stifle bold ideas. He emphasizes that the organizations that will thrive in the future will be those that foster experimentation, challenge assumptions, and embrace divergent thinking.
Geoff Nielson, Senior Vice President of Brand at Info-Tech Research Group and host of the podcast, agrees:
"We’re at a moment now where efficiency is prized and creativity often gets sidelined. Duncan Wardle's perspective is a reminder that technology alone isn't the answer; what we do with it, and how we empower our people to think differently, is where transformation happens."
Throughout the episode, listeners will gain insights and practical tools to unlock creativity, even in environments that are typically constrained by regulations or structure. Topics include:
AI and Creativity: How AI frees up more time to think and how leaders can use that time effectively.
Innovation in Key Industries: The future of creativity and innovation in entertainment, sports, and education.
Creating Collaborative Cultures: How to foster an environment where ideas are nurtured and evolve into action.
Overcoming Rigid Thinking: Practical exercises and tools to help teams break free from stale, conventional thinking and drive innovation.
Wardle shares exercises designed to help leaders and teams access their most creative thinking, including:
Energizers: Techniques to break out of "busy beta" modes and inspire fresh ideas.
"Yes, and" Collaboration: A powerful framework for building on ideas, enabling better team collaboration.
These tools are designed to help leaders and teams embrace a creative mindset and move from incremental improvements to breakthrough innovations.
The full episode is available on the Digital Disruption Podcast platform, where listeners can also access previous episodes discussing technology, business transformation, and leadership.