FOX Advertising is proud to unveil the OneFOX converged media platform, a cutting-edge solution powered by AdRise and built on advanced AI-driven technology. This innovative platform aims to enhance ad personalization for consumers while improving ad efficacy for advertisers by utilizing a combination of audience & contextual signals, along with behavioral, creative, and campaign analytics.

The Genesis of OneFOX

The OneFOX platform is the result of over a year of development, spearheaded by AdRise, which created the proprietary building blocks that support unified planning, activation, and measurement across key FOX brands, including FOX Entertainment, FOX Sports, FOX News Media, and Tubi.

The platform’s development has been accelerated by the rapid growth of machine learning and large language models (LLMs), enabling new entrants into the market. With FOX’s continued investment, AdRise has been a leader in developing next-gen capabilities that better connect brands with their audiences, ensuring personalized and efficient advertising.

AI-Driven Technology and Data Strategy

One of the key advantages of OneFOX is its AI-powered audience modeling and advanced targeting, which provide advertisers with more effective ways to reach their desired consumers. This solution moves beyond traditional identity-based infrastructures, focusing on outcome-driven inferences rather than relying on identities alone.

FOX’s commitment to data privacy and consumer protection remains a top priority, as the platform is designed to connect brands and consumers in a safe and compliant manner. The AI-driven strategy also aims to evolve clean rooms and retail media networks toward secure data co-ops, ensuring better data security and improved audience targeting.

Enhanced Advertising Precision

With OneFOX, FOX Advertising aims to provide marketers with the ability to activate FOX's premium live, on-demand, and digital content with greater precision. This intelligence platform dynamically aligns brand goals with the right audience, programming, and consumer touchpoints, ensuring that each advertising moment is maximized for both brands and audiences.

Jeff Collins, President of FOX Ad Sales, Marketing & Brand Partnerships, commented, "OneFOX is known for delivering valuable and incremental audiences from across our portfolio of best-in-class content. With our investment in next-gen solutions, advertisers can now maximize their impact when engaging with our highly engaged audience."

The OneFOX platform represents the future of advertising, combining the latest in AI and machine learning to create more effective, personalized ad experiences. FOX’s continued investment in technology and data-driven strategies ensures that advertisers will be able to connect with their audiences in meaningful ways, all while respecting consumer privacy.