ClickZ Media, formerly known as Contentive, has officially launched its new brand identity, unifying a powerful portfolio of B2B publications under one integrated media network. The rebrand aligns trusted editorial voices with advanced audience targeting capabilities, allowing advertisers and media buyers to access over 585,000 subscribers, 350,000 social followers, and 5 million annual readers across high-impact industries like finance, marketing, technology, HR, and the public sector.

With respected titles such as Accountancy Age, The CFO, The Global Treasurer, Search Engine Watch, HRD Connect, and ClickZ, the rebrand strengthens ClickZ Media’s position as a leading platform delivering performance-driven campaigns for today’s top decision-makers.

What ClickZ Media Offers Media Buyers and Brands

1. Audience Intelligence at Scale

• Gain access to first-party data from over 5 million readers annually.

• Understand user behavior, interests, and decision-making timelines.

• Power more relevant, personalized campaigns that drive higher engagement and ROI.

2. High-Value Targeted Reach

• Connect with verified, hard-to-reach decision-makers across 12 trusted editorial brands.

• Deliver your message to professionals who influence and make purchasing decisions.

• Reduce media waste and increase campaign efficiency.

3. Scalable Thought Leadership Opportunities

• Co-create branded content that positions your company as a trusted authority.

• Publish across respected verticals to maintain top-of-mind presence with senior professionals.

• Shape industry conversations and strengthen long-term brand perception.

4. Demand Acceleration Across the Funnel

• Run integrated campaigns that span awareness, consideration, and conversion stages.

• Translate visibility into qualified leads and measurable sales pipeline growth.

• Align campaign goals with business objectives to achieve real outcomes.

The rebranding of Contentive into ClickZ Media represents more than a cosmetic change—it signals a strategic evolution. With a focus on data-driven insights, unified audience targeting, and campaign performance, ClickZ Media provides media buyers and agencies a comprehensive, high-performance platform to reach key B2B audiences with precision.

As marketing leaders seek to break through noise and deliver results, ClickZ Media stands out by combining editorial credibility with scalable commercial capabilities, enabling brands to drive impact at every stage of the buyer journey.