The evolution of global advertising continues to accelerate as Vistar Media, a leading provider of technology solutions for out-of-home (OOH) media, experiences a surge in international campaign planning. Since launching its global demand-side platform (DSP), Vistar has seen an impressive 36% month-over-month increase in cross-border OOH activity.

Now, Vistar Media is taking a major step forward with a new global data partnership with Spotzi, a leader in geomarketing intelligence. This collaboration empowers advertisers to build smarter, more scalable audience strategies across borders using consistent, high-quality data—all through a unified, global platform.

Highlights of the Vistar Media and Spotzi Partnership

1. Streamlined Cross-Border Campaign Planning

• Vistar’s global DSP simplifies international OOH campaigns through a single, centralized solution.

• Marketers can execute campaigns in multiple regions without switching data providers.

• This results in faster speed-to-market and less operational complexity.

2. Unified, High-Quality Audience Data

• Spotzi provides standardized audience intelligence across the US, Canada, EMEA, and APAC.

• This eliminates the traditional reliance on multiple regional data vendors.

• The integration ensures audience consistency and data reliability across markets.

3. Enhanced Audience Targeting with Local Relevance

• Access to Spotzi’s regional insights means brands can maintain global scale while respecting local nuances.

• A unified taxonomy allows for seamless targeting across borders with region-specific precision.

4. Data-Driven Efficiency for OOH Campaigns

• Marketers can now leverage Spotzi’s data directly within Vistar’s DSP, creating an end-to-end campaign ecosystem.

• Automation and integrated workflows reduce the need for manual coordination.

• Campaigns become as intelligent, flexible, and measurable as digital advertising.

5. Driving Innovation in Out-of-Home Advertising

• The partnership aligns with Vistar’s mission to make OOH advertising as accessible and scalable as digital channels.

• By combining audience intelligence and programmatic technology, Vistar and Spotzi are helping brands move from fragmented strategies to truly global, data-powered execution.

The partnership between Vistar Media and Spotzi marks a pivotal moment in the evolution of global OOH advertising. With this integration, advertisers now have access to a streamlined, scalable, and intelligent platform that matches the agility and precision of digital media. As cross-border advertising becomes more critical for brands, solutions like these are essential in driving data-driven impact and campaign performance at scale.

By combining best-in-class OOH technology with robust audience intelligence, Vistar and Spotzi are setting a new global standard for how brands connect with consumers in the real world—anywhere, anytime.