In a pivotal moment for global commerce and AI innovation, Glance, a prominent consumer technology company backed by Google, has unveiled Glance AI, a groundbreaking AI-native commerce platform powered by its most advanced proprietary AI models. The new platform is designed to revolutionize how people shop by transforming traditional online shopping into an inspiration-led discovery experience.

Glance AI moves beyond conventional search-driven e-commerce by introducing the concept of the ‘AI consumer’—a new breed of shopper who expects technology not just to respond, but to proactively understand, imagine, and inspire even before they know what they want.

A New Paradigm in Shopping: Inspiration Over Search

Unlike typical e-commerce platforms that rely heavily on browsing or keyword searches, Glance AI empowers users to discover AI-curated stylized looks tailored to their unique preferences and identities. Users can simply take a selfie or upload an image, instantly immersing themselves in a personalized visual world where they take center stage.

Each experience is generated in real-time through a three-layered deep tech architecture leveraging advanced diffusion models, personalization engines, and a live commerce layer that maps each AI-generated look to real, shoppable products from over 400 global brands. This seamless integration enables users to explore and purchase tailored fashion effortlessly while maintaining complete control over their personal data.

The Architecture Behind Glance AI

Glance AI’s innovative platform is built upon three core proprietary models:

1. Commerce Intelligence Model
   Trained on decades of global commerce data, this model continuously learns from emerging trends, cultures, and consumer behaviors to deliver highly relevant product recommendations.

2. GenAI Experience Model
   Uses thousands of parameters—including gender, body type, ethnicity, skin tone, style, and season—to create hyper-realistic visualizations of how clothing will look on individual users, enhancing the discovery and decision-making process.

3. Transaction Journey Model
   An intelligent agent that anticipates shopping intent ahead of the consumer, pairing visualizations with best-matched products from millions of catalog entries worldwide.

Powered by Leading AI Technologies and Privacy-Centric Design

Glance AI integrates its proprietary models with advanced platforms like Google Gemini and Imagen running on Vertex AI, delivering personalized, hyper-realistic experiences at scale. Privacy and user control are fundamental to the platform's design, ensuring users remain in control of their data throughout their AI-powered shopping journey.

Users can save or share their personalized styles, set them as wallpapers, and explore collections influenced by global trends and special occasions, making the experience as engaging as it is personalized.

Beyond the App: Deep Ecosystem Integrations

Glance AI is more than a standalone app. Launched today and available worldwide on the Google Play Store and Apple App Store, it will see deeper integrations across Android handset manufacturers, telecom operators, and global brands.

This open architecture vision transforms devices—turning phones into AI-powered commerce hubs, TVs into household shopping platforms, and physical brand stores into AI-enabled shopfronts. It reflects Glance’s ambition to embed AI commerce ubiquitously into everyday consumer interactions.

Early Success and User Engagement Metrics

Initial trials of Glance AI in the U.S. market reveal impressive consumer traction and engagement:

• 1.5 million active users within weeks of launch

• 50% weekly return rate, signaling strong stickiness

• Over 40 million style requests generated by users

• 50% of users download or share their personalized styles

• 40% tap-through rate to start shopping journeys

These metrics establish new benchmarks for user engagement, social virality, and the stickiness of AI-powered commerce applications.

What Founders Say

Naveen Tewari, Founder & CEO of InMobi and Glance, highlighted the revolutionary nature of the platform:

“The internet is being rewritten from curated feeds to AI-generated realities. At Glance, we’re proud to lead this transformation with our most advanced AI-native commerce platform yet. Glance AI reimagines how billions of consumers worldwide will discover, visualize and shop, replacing intent with inspiration and search with intelligent, autonomous agents.”

He further described the platform as “one of the most ambitious technological efforts” toward shaping the future of AI-driven consumer experiences.

What’s Next for Glance AI?

Currently focused on fashion, Glance plans to extend Glance AI’s immersive experience to other categories like beauty, accessories, and travel later this year. This expansion aims to set a new industry benchmark in AI commerce across multiple verticals.

The Future of Commerce Is AI-Native and Inspirational

Glance AI represents a paradigm shift in the way consumers engage with online shopping. By blending advanced AI models, personalized visualizations, and seamless commerce, it ushers in a future where shopping is less about searching and more about discovering inspiration uniquely tailored to each individual.

As AI continues to transform digital commerce landscapes, Glance AI stands at the forefront, turning everyday devices into smart commerce engines and redefining the consumer journey.