Wondersauce, the award-winning agency within the Project network, has repositioned itself as a Business Acceleration Agency, sharpening its focus on delivering measurable business outcomes for marketing leaders. The move addresses the pressing challenges of reaching new audiences, scaling revenue, modernizing digital platforms, and building sustainable strategies.

Since its founding in 2011, Wondersauce has partnered with growth-focused brands like Scotts Miracle-Gro, Dairy Farmers of America, and Crunch Labs, guiding them through their next stage of expansion. The agency’s updated positioning revolves around two core offerings: Revenue Acceleration and Digital Experience & Transformation, both designed to produce tangible results.

Outcome-Driven Approach

“Clients increasingly want outcomes, not services,” said John Sampogna, Co-Founder and CEO of Wondersauce. “We focus on recommending and executing solutions that address what keeps our clients up at night. Our repositioning puts measurable impact at the center of everything we do.”

Revenue Acceleration provides three solutions: enhancing performance through media, messaging, and channel-specific creative; maximizing impact with strategic plans and testing frameworks; and supporting launches with scalable content and creative assets.

Digital Experience & Transformation helps brands optimize ecosystems, create intuitive customer experiences, and build scalable digital foundations. “It isn’t just about keeping up — it’s about pulling brands ahead,” said Megan Blake, COO. “We help clients make smart, practical decisions, like selecting the right technical stack, so they aren’t replatforming a year later.”

Integrated Creative, Media, and Technology

At the heart of Wondersauce’s repositioning is the belief that creative, media, and technology are inseparable for driving business results. As AI becomes increasingly embedded in marketing, Sampogna stresses the importance of an integrated approach that spans the entire customer journey, rather than relying on fragmented partners.

Chris Meyer, CEO of Project Worldwide, added, “Wondersauce’s updated positioning and offering is exactly what so many of our brand clients are seeking — an agency that puts measurable results first and has the experience and DNA to deliver.”

The repositioning signals a shift in agency expectations: marketing partners are now expected to deliver outcomes across strategy, execution, and technology—an integrated, accountable approach that keeps clients competitive in a rapidly evolving digital landscape.

HungerRush, a leading restaurant technology provider, has unveiled HungerRush Text Marketing, a fully integrated platform designed to help restaurants engage customers, increase repeat visits, and track sales growth. With built-in list verification, operators only pay to reach active contacts who genuinely want to receive messages.

In the cutthroat restaurant industry, every guest interaction counts. HungerRush Text Marketing transforms customer lists into direct revenue channels, letting operators verify contacts, launch campaigns, and measure ROI in real time. AI-driven tools simplify campaign creation, enabling restaurants to craft professional, on-brand messages in minutes—without needing a marketing team.

“Restaurant operators don’t just want more tools; they want results,” said Eran Hollander, Chief Product Officer at HungerRush. “With Text Marketing, you see impact in real time, tied to actual orders, and never waste money on unreachable contacts. It’s part of our promise to lift the heavy burden off operators so they can focus on running their business.”

Key Features:

• Direct guest engagement: Send relevant, easy-to-redeem offers straight to customer phones.

• Instant ROI tracking: Dashboard links campaigns to actual POS sales for measurable results.

• Maximized efficiency: AI guides campaign creation while list verification ensures messages reach real contacts.

• Seamless integration: Unlike third-party tools, HungerRush Text Marketing works inside the same system operators already use—no extra logins or integrations required.

To demonstrate value, HungerRush is offering restaurant customers their first campaign free, allowing operators to clean their contact list, launch a campaign, and immediately see results.

“Text Marketing is more than sending messages,” Hollander added. “It’s about building lasting guest relationships and turning those connections into measurable growth. With AI and verified lists working together, we help restaurants convert engagement into orders—and we’re just getting started.”

Implications for the industry: HungerRush’s move underscores the growing trend of integrated, AI-driven marketing solutions in hospitality. As restaurants look to boost margins and deepen customer loyalty, tools that link campaigns directly to revenue are becoming essential. Competing platforms like SevenRooms and Punchh may face increased pressure as operators seek more measurable, turnkey solutions.

ReturnPro, a leader in returns management and reverse logistics, has appointed Ami DeWille as its new Vice President of Branding and Marketing. The newly created role positions DeWille to oversee marketing strategies across SMB, enterprise, and sales divisions, ensuring alignment with ReturnPro’s broader business goals.

“ReturnPro continues to reshape the fragmented returns ecosystem, and we’re thrilled to welcome Ami to our team,” said Sender Shamiss, Co-Founder and CEO. “Her experience across retail and technology will help us expand our reach, deepen retailer relationships, and accelerate growth.”

DeWille brings a rich background in B2B SaaS, AdTech, retail, and consumer brands. Her recent roles include VP of Integrated Marketing at One10 and VP of Marketing at Perform[cb], with earlier experience driving merchandising, product marketing, and supply chain initiatives for Duck Tape, Bath & Body Works, and May Company.

In her new position, DeWille will lead branding, demand generation, content marketing, communications, and digital campaigns, aiming to enhance ReturnPro’s market presence and customer engagement.

“ReturnPro has been redefining retail returns since 2008,” DeWille said. “I’m excited to join at a time when efficient return solutions are in high demand. I look forward to helping retailers recover revenue, give products a second life through recommerce, reduce waste, and deliver sustainable choices to customers.”

Industry Impact: With e-commerce and returns volumes surging, ReturnPro’s move highlights the growing importance of branding and strategic marketing in reverse logistics. Competitors in the returns and recommerce space will likely watch closely as DeWille drives campaigns that position ReturnPro not just as a service provider, but as a sustainability-conscious growth partner.

Emerald Holding, Inc. (NYSE: EEX) has appointed Danielle Puceta as its new Chief Digital Officer (CDO), a role created to spearhead the company’s digital strategy and business transformation. Puceta will oversee the expansion of Emerald’s Event Tech platforms, lead-generation initiatives, and AI-driven productivity and customer experience enhancements. She will also continue as General Manager of Elastic Suite, Emerald’s B2B ecommerce and digital merchandising platform.

“Danielle’s deep expertise in digital strategy, business transformation, and product innovation makes her the perfect leader to guide Emerald into its next growth phase,” said Hervé Sedky, President and CEO. “Her ability to scale platforms and deliver measurable customer value will be pivotal as we continue investing in transformative capabilities.”

Driving Innovation Across B2B Engagement
Puceta brings more than 15 years of experience in business transformation, with prior leadership roles at Freeman, where she led digital product diversification, and American Express Meetings & Events in Asia Pacific, overseeing teams across 15 countries. Since joining Emerald in 2021, she has driven corporate strategy, brand launches, and the integration of content and commerce through Elastic Suite.

“Emerald is at a transformative moment,” said Puceta. “Our vision is to create a cohesive, year-round journey that delivers continuous value to our communities, keeps in-person experiences dynamic, and leverages AI to empower teams and enhance customer engagement.”

The appointment signals Emerald’s commitment to leading the B2B events and commerce sector, integrating technology, AI, and product innovation to redefine engagement and growth. Competitors in the event tech and B2B commerce space will likely face pressure as Emerald strengthens its digital-first approach.

CQL, a leading digital commerce agency and Shopify Platinum Partner, has acquired Riess Group, another Shopify Platinum Partner known for scalable omnichannel commerce solutions for brands including Warner Brothers Discovery, Stüssy, Perry Ellis, and Fashionphile. The move positions CQL as a premier agency for unified commerce, connecting digital and physical touchpoints to deliver seamless customer experiences across websites and point-of-sale (POS).

A Strategic Union in Shopify Commerce
Founded in 2006 with offices in the US and France, Riess Group brings 18 years of experience building Shopify-powered ecommerce and POS solutions. Mike Riess, Owner of Riess Group, will join CQL as VP of Unified Commerce and Managing Director of EMEA, guiding the combined agency’s unified commerce strategy.

“Unified commerce isn’t a trend—it’s the new standard. Consumers don’t think in channels. They expect one brand, one relationship, one frictionless experience,” said Dave Barr, CEO of CQL. “With Riess Group, we’re now the leading Shopify agency delivering that across every touchpoint for mid-market through enterprise brands.”

Mike Riess added, “The combination with CQL makes us the only scaled agency delivering unified commerce for mid-market to enterprise merchants. With growing demand for seamless retail experiences, we’re proud to lead these critical implementations.”

Implications for the Shopify Ecosystem
With only 12 Platinum Shopify agencies in the U.S., this merger of two top-tier partners reshapes the Shopify agency landscape. The union combines strategy, design, enterprise-level development, and POS expertise, creating a full-service solution for brands seeking cohesive experiences that span online and offline.

Kim Seabrook, Head of Enterprise at Shopify, noted, “More clients are asking for a complete solution integrating ecommerce, checkout, and POS. CQL and Riess Group together are uniquely positioned to deliver on that vision.”

The acquisition expands CQL’s capabilities in POS and unified commerce, enabling mid-market and enterprise brands to create inspired, end-to-end customer experiences while driving loyalty and growth across every touchpoint.

Klaviyo (NYSE: KVYO), the only CRM built specifically for B2C brands, today released commissioned research from Forrester Consulting highlighting a widening gap between marketing and service teams. While both groups prioritize customer retention and loyalty, fewer than one in four organizations report consistent collaboration, creating inefficiencies, wasted resources, and lost growth opportunities.

When marketing and service operate in silos, customers pay the price—bouncing between channels, repeating information, and experiencing disjointed, impersonal service. Unified platforms, however, allow teams to build on the same customer understanding across campaigns and support interactions, turning service from a cost center into a revenue driver.

Key Findings from Forrester’s Survey of 363 North American Decision-Makers:

• Top priorities aligned, but execution isn’t: 69% of leaders cite retention and loyalty as their main focus amid economic uncertainty, yet siloed systems and fragmented data hinder progress.

• Barriers to collaboration: 61% point to organizational silos, 57% to misaligned KPIs, and 52% to disconnected data.

• Technology gaps: Only 15% have the right unified tools in place, despite 66% deeming them critical. 46% struggle with disconnected platforms and 41% with fragmented data.

• Unified customer views lag: 76% say a single customer view is essential, but only 17% can achieve it.

• Personalization gap: While 82% see personalization as critical, just 11% have the tools to deliver it.

• Collaboration drives results: 61% believe joint efforts improve retention, 55% boost revenue, and 53% increase customer lifetime value.

Jamie Domenici, CMO of Klaviyo, highlighted the impact of unified data: “Take Happy Wax, a home fragrance brand. By integrating marketing and service data, they pause campaigns for customers with open issues, give service teams full context, and even deliver personalized offers. That’s the power of one platform where every interaction builds on the last.”

Klaviyo’s Data Platform underpins this approach, processing over 2 billion daily events across 7+ billion customer profiles. This unified, real-time view allows marketing and service teams to act cohesively, bridging the collaboration gap and unlocking measurable growth opportunities.

Implications for B2C Brands: As customer expectations for seamless, personalized experiences rise, brands that fail to unify marketing and service risk losing loyalty and revenue. Klaviyo’s platform exemplifies the trend toward data-driven, customer-centric CRM solutions that break down silos and turn insights into action.

Brick Marketing, the Boston-based B2B digital marketing agency with nearly two decades under its belt, just went all-in on artificial intelligence. The agency unveiled three new services—AI Marketing Solutions, AI SEO (GEO) Search Optimization, and AI Agents for Marketing—each aimed at helping businesses not only keep pace with AI-driven competitors but sharpen their own digital edge.

This is more than a feature refresh; it’s Brick Marketing staking a claim on where B2B marketing is headed. In an industry where generative AI hype often outpaces actual utility, the firm is pitching tangible use cases that promise measurable results.

AI Marketing Solutions: Smarter Decisions, Faster

The new AI Marketing Solutions offering weaves predictive analytics, content optimization, and workflow automation into daily marketing ops. The pitch is simple: use AI to analyze mountains of customer and campaign data faster than humans ever could, then layer in human strategic oversight to keep decisions aligned with business goals. The result? Better targeting, quicker pivots, and the kind of efficiency CFOs actually notice.

AI SEO (GEO): Search With Intent

SEO may be a decades-old discipline, but Brick Marketing’s AI SEO (GEO) takes a fresh stab at it. Instead of broad keyword guesswork, the platform applies AI to predict how buyers search differently depending on geography, industry, and where they are in the funnel. The promise here is sharper visibility for mid-market B2B firms looking to climb rankings both locally and globally. Competitors like Conductor and BrightEdge have already layered AI into search, but Brick Marketing’s GEO twist could appeal to firms that want intent-driven insights without enterprise-level bloat.

AI Agents: Digital Assistants for the Marketing Team

If chatbots and scheduling tools feel like old news, AI Agents for Marketing aim to go a step further. Think digital assistants that don’t just automate repetitive tasks but also analyze performance data and even handle customer interactions. By offloading tasks like campaign scheduling or lead segmentation, marketing teams can spend less time babysitting dashboards and more time on strategy and creative.

The Bigger Picture

Brick Marketing’s president, Nick Stamoulis, framed the move as a logical extension of the agency’s “fractional CMO” model, combining strategy with execution. And it’s timely: B2B marketers are under pressure to prove ROI while adapting to faster cycles of change. AI adoption isn’t optional anymore—it’s the competitive baseline.

For Brick Marketing, the bet is clear: mid-sized B2B firms may not have the budgets for in-house AI teams, but they still need AI-driven outcomes. These services aim to bridge that gap, positioning the agency somewhere between a traditional digital shop and a future-ready consultancy.

Whether the market buys in depends on execution, of course. But in a sea of vague AI promises, Brick Marketing’s three-pronged approach—practical, measurable, and integrated into existing strategies—just might stand out.

The holiday ad race is officially on, and X (formerly Twitter) wants a bigger slice of marketers’ budgets. This week, the platform launched its Holiday Marketing Hub, a resource center aimed at advertisers, publishers, and agencies gearing up for the busiest shopping stretch of the year.

Packed with creative guidelines, webinars, and even an “aesthetic scoring” system, the hub underscores a truth advertisers already know: winning the holiday season isn’t just about showing up—it’s about showing up with ads that look sharp, load fast, and speak clearly.

What’s Inside the Hub

• Webinar Series: Led by X’s ad team, the sessions cover everything from using the X pixel effectively to optimizing creative assets and tapping advanced ad features. For teams that need a crash course before peak season, it’s essentially free training on the tools.

• Creative Guidelines: The rules of thumb are blunt: keep copy between 50–100 characters, be authentic, lean into urgency—but leave the clutter behind. That means no hashtag stuffing, minimal @mentions, and definitely no emoji spam.

• Aesthetic Scoring: Perhaps the most intriguing feature, X now grades ads based on their visual polish. High scorers will see broader reach, making design quality more than just a matter of taste—it’s an algorithmic advantage.

• Visual-First Playbook: With most users scrolling on mobile, the hub pushes for mobile-optimized videos, thumb-stopping imagery, and multi-format campaigns with 3–5 creative variations to test and scale.

Why It Matters

Holiday ad spending is the Super Bowl for digital platforms, and X is jockeying to prove it can still deliver reach and performance in a fiercely competitive adtech market. The aesthetic scoring system in particular signals a shift: ad quality isn’t just about messaging anymore—it’s about how good your creative looks. That makes X’s guidance less of a “nice to have” and more of a new performance benchmark for publishers and marketers.

For advertisers, the hub could streamline creative production just in time for the holiday surge. For rivals like Meta and TikTok, it’s another reminder that X, despite its recent turbulence, is still fighting for relevance in the premium ad mix.

The Bottom Line

X’s Holiday Marketing Hub isn’t revolutionary, but it’s pragmatic. By combining creative discipline, visual quality standards, and mobile-first execution, the platform is giving brands a tactical playbook to maximize seasonal ROI. Whether marketers embrace the aesthetic scoring system—or grumble about yet another metric to optimize against—remains to be seen. But with holiday CPMs climbing, advertisers may find that following the rules is the fastest way to the top of the feed.