digital experience 2 Jun 2025
OPIC Technologies Inc., a global pioneer in Spatial Livestream Technology, is transforming how fans engage with live entertainment. Through their innovative immersive 3D platform, OPIC enables users to experience concerts, sporting events, and theater performances with the sensation of being right in the front row—without leaving the comfort of home.
1. Cutting-Edge Spatial Video and Real-Time Depth Capture
OPIC uses advanced spatial video combined with real-time depth capture to create lifelike 3D livestreams.
This technology transcends traditional flat screen viewing by delivering a powerful sense of presence and immersion.
2. Elevating Fan Experience to New Heights
Fans can enjoy dynamic perspectives, such as virtual courtside seats or front-row concert views, enhancing emotional connection and engagement.
The platform captures the energy and atmosphere of live events, making remote viewing deeply compelling.
3. Empowering Artists, Teams, and Venues Globally
OPIC’s platform provides artists and event organizers a new way to reach global audiences beyond physical venue limits.
It offers opportunities to monetize livestreams with enhanced fan experiences.
4. Democratizing Access to Live Entertainment
By removing geographical and physical barriers, OPIC makes premium live event experiences accessible to anyone with an internet connection.
The technology supports inclusion and expands fan bases worldwide.
5. Vision for the Future of Entertainment
CEO Dr. Bob Douglas emphasizes that OPIC’s mission is to deliver “presence” — making virtual attendance feel as real and thrilling as being there in person.
Spatial livestreaming is positioned as the next frontier, shaping how entertainment will be consumed in the digital age.
OPIC Technologies is leading a groundbreaking shift in live entertainment through its spatial livestream technology. By creating immersive, 3D experiences that simulate real-world presence, OPIC is opening new possibilities for artists and fans alike, setting a new standard for virtual event engagement in the modern era.
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artificial intelligence 2 Jun 2025
As large language models (LLMs) become the primary tool for consumer recommendations and decision-making, traditional search engines are losing ground. For businesses, this means visibility now depends on appearing in AI Overviews and AI-generated responses rather than ranking on conventional search pages. Digital strategist Frank Masotti addresses this seismic shift with the launch of Generative Search Visibility (GSV), a comprehensive system designed to help companies remain discoverable in the age of AI-powered search.
1. The Shift from Traditional SEO to AI Visibility
AI-generated answers from LLMs replace traditional search engine results as the main discovery source.
Presence in AI Overviews and responses is now critical to brand visibility and customer acquisition.
2. What is Generative Search Visibility (GSV)?
A done-for-you system that provides clients with digital assets designed specifically to appear in AI responses.
Includes a registered, search-ready domain, custom-built website, and branded social media accounts (Facebook, X, YouTube).
3. Professional AI Video Content Creation
Clients gain access to a professional AI video creation account for fast, high-quality video production.
Video content helps enhance visibility across popular LLM platforms, where most competitors remain invisible.
4. Transparent Ownership and Flexibility
Clients retain full ownership of all digital assets.
Upon discontinuation, domains, websites (excluding proprietary tools), social media credentials, and video accounts transfer fully to the client.
5. Pricing and Early Bird Offer
Standard pricing: $5,000 setup and $5,000 monthly execution fees.
Early bird special: Next five clients receive a permanent $2,000 discount on both setup and monthly fees ($3,000 each).
With AI-driven search redefining how consumers find products and services, Frank Masotti’s Generative Search Visibility system offers a timely, effective solution for businesses striving to stay competitive. By focusing on AI Overviews and LLM responses, GSV ensures brands maintain critical visibility in an evolving digital landscape.
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marketing 30 May 2025
Agency Mania Solutions (AMS), a leading provider of partnership management software, has joined the World Federation of Advertisers (WFA) as a Global Strategic Partner focused on Partnerships. This collaboration highlights the growing significance of managing brand-agency relationships in modern marketing.
1. About the World Federation of Advertisers (WFA):
Represents over 150 major global brands through a senior leadership network.
Acts as the voice of marketers worldwide, covering 90% of global marketing communications spend (around US $900 billion annually).
2. Purpose of the Partnership:
Shared commitment to enhancing client-agency relationships for global advertisers.
Focus on stronger alignment, improved collaboration, and measurable performance improvements.
3. Strategic Importance Highlighted by AMS:
Partnership crucial during economic uncertainty to unlock growth and drive value.
AMS provides solutions that enable efficient and seamless collaboration between brands and their marketing agencies.
The partnership symbolizes the critical role of purposeful relationships in fueling growth and performance.
4. Insights from AMS Co-Founder Bruno Gralpois:
The partnership represents a strategic move beyond collaboration to emphasize the importance of partnerships.
Emphasizes alignment, efficiency, and impact in agency relationships to help brands stay competitive.
5. WFA CEO Stephan Loerke’s Perspective:
Welcomes AMS as a strategic partner amid complex market conditions.
Highlights the need for brands to leverage partnerships to achieve growth.
WFA members gain access to AMS's expertise in relationship management.
6. Collaboration Initiatives:
AMS to provide strategic guidance and expert insights to WFA members.
Focus on knowledge exchange, thought leadership, and active participation in WFA forums and webinars.
Goal to strengthen client-agency dynamics and enhance partnership effectiveness.
The partnership between Agency Mania Solutions and the World Federation of Advertisers marks a significant step toward improving how global brands manage their agency relationships. By combining expertise and strategic focus, both organizations aim to foster more effective, collaborative partnerships that drive marketing success in an evolving marketplace.
artificial intelligence 30 May 2025
Syncari, a leader in data automation and agentic Master Data Management (MDM), has announced the general availability of its Model Context Protocol (MCP) Server. Now part of the Syncari Agentic MDM™ platform, the MCP Server allows enterprises to provide unified, governed, real-time data to AI agents and applications—eliminating fragile, point-to-point integrations.
1. The Challenge of AI Agent Data Access:
AI agents struggle to access consistent, context-rich data needed for automation.
Syncari addresses this by converting golden records into live, machine-readable data assets.
Data assets are governed, auditable, and actionable across enterprise systems.
2. Model Context Protocol (MCP) Overview:
Developed by Anthropic, MCP is an open protocol enabling agents and systems to maintain shared semantic understanding of data and processes.
The MCP Server provides a trusted, real-time source of truth for AI agents to access and act on data autonomously and compliantly.
3. Innovation Highlight by Syncari’s SVP Varsha Neelesh:
The MCP Server represents a foundational innovation in enterprise data governance and operationalization.
Enables autonomous, real-time AI agent actions, moving away from brittle integrations and manual stewardship.
Lays the groundwork for automated governance, adaptive workflows, and trustworthy enterprise intelligence.
4. Agentic Execution Layer Capabilities:
Agent-agnostic access compatible with Claude, Gemini, OpenAI, and custom agents via SDKs.
No-SQL analytics for agents, removing the need for SQL expertise.
Zero-code orchestration for tasks like Customer 360 insights and compliance audits without engineering effort.
Real-time, context-rich data access across systems like Salesforce, NetSuite, and Snowflake.
Structured audit logging providing full provenance for all agent-triggered actions.
5. MCP’s Role as a Foundational Bridge:
MCP provides the infrastructure necessary for AI agents to operate responsibly at enterprise scale.
Syncari’s platform goes beyond integration, establishing architectural groundwork for autonomous intelligent systems.
6. Adoption and Industry Impact:
MCP adoption is growing with companies like Microsoft, Replit, and Block integrating it for agent-to-enterprise connectivity.
Syncari enhances MCP with governance, interoperability, and orchestration, creating a platform for trusted autonomous execution.
Industry leaders recognize Syncari’s platform as a critical advance in AI-native data layer capabilities.
Syncari’s introduction of the MCP Server into its Agentic MDM™ platform marks a transformative step toward AI-ready enterprises. By enabling real-time, governed data access and autonomous execution, Syncari empowers organizations to confidently leverage AI agents while maintaining data trust and compliance in complex environments.
data management 30 May 2025
Trusted data is the cornerstone of groundbreaking discoveries in clinical research. Researchers depend on accurate, comprehensive, and ready-to-use data to fuel studies that can lead to critical medical advances. In a rapidly evolving research environment, accessing clean and reliable data can be the difference between stalled progress and a major breakthrough.
1. Importance of Data Integrity in Clinical Research:
Data integrity ensures clinical research outcomes are accurate and reliable.
Maintains trustworthiness of data throughout the research lifecycle.
2. Expanding Frontiers of Research-Ready Data:
Growing availability of clinical data across new geographic regions and clinical domains.
Balancing data breadth and depth while maintaining quality standards.
3. The Journey of Clinical Data:
Data ingestion and harmonization processes that prepare data for research use.
Rigorous quality checks to ensure the highest standards before data reaches researchers.
4. Challenges in Data Curation:
Common data issues that can hinder research progress.
Solutions to address data cleaning challenges before researchers access data, allowing more focus on discovery.
5. Webinar Highlights by Dr. Matvey Palchuk, Chief Medical Informatics Officer at TriNetX:
Insight into the science behind data integrity and its impact on clinical trials.
How trusted data can unlock new possibilities for clinical analysts, biostatisticians, and healthcare organizations.
Practical guidance on ensuring data readiness to accelerate drug development.
This webinar offers valuable expertise on ensuring data integrity, accessibility, and readiness to empower clinical research. By mastering these elements, researchers can unlock new breakthroughs in clinical trials and drug development, ultimately advancing healthcare outcomes globally.
entertainment 30 May 2025
Stargaze Entertainment Group Inc., a content creation and social platform focused on redefining talent discovery, has appointed two acclaimed casting directors, Sharon Lieblein and Jamie Snow, as independent directors to its Board. This strategic move strengthens Stargaze’s leadership as it prepares for its highly anticipated 2025 app relaunch.
1. New Board Additions:
Sharon Lieblein, CSA: Artios Award-winning casting director with over 20 years of experience.
Jamie Snow, CSA: Renowned Los Angeles-based casting director and former actor with extensive industry accolades.
2. Sharon Lieblein’s Profile:
Known for casting major projects like “iCarly,” “Victorious,” and “Drake and Josh.”
Credited with discovering talents such as Ariana Grande and Emma Roberts.
Leadership roles at Nickelodeon, Cartoon Network, and Television Academy.
3. Jamie Snow’s Profile:
Started as a young actor and transitioned to casting.
Co-founder of Bullock & Snow Casting, awarded for youth television casting.
Recent casting credits include “Henry Danger: The Movie” and “Zoey 102.”
4. Strategic Impact of the Appointments:
CEO Steve Mandell highlights their deep experience and passion for talent discovery.
Their presence strengthens Stargaze’s ability to connect emerging creators with opportunities.
5. Company and Platform Overview:
Stargaze evolved from Scenebot Stage, launched in 2016.
Platform aims to create transparent, accessible pathways for aspiring entertainers.
Nearly 1,000 career breakthroughs facilitated to date.
6. Upcoming App Relaunch:
Developed with Big Human, known for platforms like Vine.
New features will boost exposure and industry connections for emerging talent.
Reflects company’s amended bylaws and evolving strategic direction.
With the addition of Sharon Lieblein and Jamie Snow to its Board, Stargaze is well-positioned to accelerate its growth and enhance its platform’s mission to revolutionize talent discovery. The 2025 app relaunch promises innovative tools to empower aspiring entertainers worldwide.
business 30 May 2025
The highly anticipated CanadianSME Small Business Show 2025 is set to return on May 29, 2025, at the Metro Toronto Convention Centre – North Building, Level 100. This one-day event unites small business owners, entrepreneurs, and industry leaders for a full day of insight, inspiration, and innovation. The theme, “Thriving in the Digital-First Economy,” highlights the imperative for small businesses to not only adapt to digital transformation but to lead it.
Strategies to integrate digital tools and adopt a transformation mindset
AI and automation insights to improve efficiency and customer experience
Balancing technology with people-first leadership and culture development
Dr. Georgette Zinaty (Women Helping Empower Women)
Miki Velemirovich (Alexa Translations AI)
Shveta Malhan (Yenza3)
Paul Gaspar, UPS Canada: Digital transformation in logistics
Mike Bruno, Co-operators: Enterprise strategies for entrepreneurs
Eric Sleeth, Sage Canada: AI-powered CFO insights
Mohamed Basma, ADP Canada: Maximizing business in Canada
Additional keynotes by Justin Folkerts, Ali Masoud, Sarah Jameson, Bradley Sutherland, Kyle Sutton, Dr. Mark Hawass, and Rene-Sylvain Bedard
Leveraging AI and GenAI tools for productivity — Meet Patel
Building compelling business stories — Stephen Semple
Boosting sales with simple strategies — Jane-Michèle Clark
AI automation for small business — Amin Panjwani
Finance as a growth tool — Daryl Ching
Fractional HR benefits — Paola Accettola
HR & OHS solutions — Brit Loojie & Javon Grant-Lewis
Secure remote work solutions — Moin Khan
Scaling with AI Agents — Bradley Arsenault
Website optimization — Vinay Raj
Business problem-solving strategies — Trevor Shorte
Mortgages for self-employed — Mia Zhang
3D virtual tours & video marketing — Yauheni Baldziusau
Lead generation funnels — Ryan Prud'homme
Storytelling for funding — Naz Noorani & Hammad Siddiqui
AI Agents insights — Naazim Abdulla
Business Mixer | 4:30 PM – 5:30 PM
Connect with attendees, speakers, and sponsors in a relaxed environment to expand your network and explore collaboration opportunities.
The CanadianSME Small Business Show 2025 proudly partners with industry leaders including:
UPS (Shipping Partner)
Co-operators (Platinum Sponsor)
Canon (Business Solutions Partner)
Page Pros (Digital Partner)
A1 Global College (Knowledge Partner)
ADP, Sage, Freshslice, Talan (Gold Sponsors)
Mercer Marsh Benefits, BDC, Canada Life, Bright HR (Bronze Sponsors)
BDC (Lanyard Sponsor)
Zensurance (Registration Desk Sponsor)
Air Canada, Indominus, Arthritis VIP (Keynote Sponsors)
Whether you are a startup founder, small business owner, or enterprise leader supporting SMBs, the CanadianSME Small Business Show 2025 is your gateway to the latest trends, tools, and expert guidance essential for success in today’s digital-first economy.
marketing 30 May 2025
Super League, a leader in playable media and immersive experiences within mobile games, has announced the expansion of its partnership with AdArcade, creators of Native Playables®—a patented mobile ad format delivering three times higher engagement than standard playable ads. This exclusive collaboration enables Super League to provide brands and media agencies with a scalable, full-funnel playable advertising solution reaching over 220 million monthly U.S. gamers.
Native Playables are interactive ads seamlessly integrated with the gameplay experience consumers already enjoy. Available across 25+ popular mobile game formats, they achieve higher ad performance, with return on ad spend (ROAS) as high as 13x compared to traditional playable ads. Brands can synchronize their video creative with the playable ad, ensuring consumers both watch and interact with consistent, brand-approved messaging and visuals.
Matt Edelman, President and CEO of Super League, highlighted the importance of mobile gaming in their revenue strategy:
“Expansion into mobile games is a key pillar of our revenue diversification strategy, expected to make up 25% of our 2025 revenues. Two out of three people under 40 play video games, and soon it will be three out of four under 50. Brands that embrace playable ads today will lead the next era of consumer engagement.”
Edelman also emphasized that Native Playables outperform every other ad format in mobile gaming interstitial and rewarded ad inventory, offering brands a full-funnel solution from awareness to measurable conversion.
AdArcade’s automated system enables live deployment of Native Playables in under two weeks from campaign approval, with ad creation requiring only hours. Each playable ad is generated from a brand’s pre-approved video or audio creative, tailored to match gameplay formats and demographic targets efficiently.
Bobby Wells, CEO of AdArcade, noted:
“Super League knows how to excite brands about playable media’s power to engage young consumers and deliver tangible results. Our Native Playables extend this opportunity to the vast, multi-generational mobile gaming audience, making this partnership a win for brands and agencies seeking an omni-playable, single-source strategic partner.”
Native Playables connect brands with audiences playing casual and hyper-casual games, as well as major titles like Roblox, Minecraft, and Fortnite, broadening Super League’s reach across Millennials, Gen X, Gen Z, and Gen Alpha gamers.
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