Treasure Data has announced a major advancement in its AI-powered Customer Data Platform (CDP) strategy by introducing AI Suites and a new Migration Agent. These tools aim to transform customer experience (CX), streamline CDP migration, and empower marketing and CX teams with intelligent automation.

AI Agent Foundry and the Diamond Record

• Diamond Record: Combines historical and real-time customer data into a single, trusted identity.
• AI Agent Foundry: Enables building of AI agents powered by Diamond Record data, ensuring accuracy, permission compliance, and actionable intelligence.
• Enterprise-Scale Intelligence: AI agents leverage Treasure Data CDP's robust infrastructure for secure, accurate, and scalable applications.

AI Suites: Outcome-Driven Tools for Marketing and CX

Treasure Data's AI Suites are built to address the pain points faced by marketing, customer service, and CX teams with a focus on clarity, ROI, and adoption.

1. Personalization AI Suite

• Designed for digital marketers and product managers.
• Uses AI Signals and contextual data to deliver 1:1, real-time digital experiences.
• Powers dynamic content and offers across digital touchpoints.

2. Engagement AI Suite

• Tailored for lifecycle marketers and campaign managers.
• Orchestrates batch and event-driven campaigns across channels.
• Enhances seamless, timely, and relevant customer engagement.

3. Creative AI Suite

• Supports creative teams and brand marketers.
• Generates AI-powered, brand-compliant content such as images, copy, and HTML assets.
• Drives personalized campaigns across all AI Suites.

4. Service AI Suite

• Targets B2B sales and field service professionals.
• Enables high-value, personalized service interactions.
• Focuses on driving loyalty and lifetime customer value.

5. Paid Media AI Suite

• Built for growth marketers and ABM managers.
• Maximizes return on ad spend with AI-powered targeting and optimization.
• Offers performance insights for full-cycle campaign management.

Simplified Pricing & Accessibility

• Flexible Pricing: Based on customer profiles and desired outcomes.
• Non-Technical Usability: Designed for ease of use by business users without heavy IT involvement.
• Rapid ROI: Teams can quickly leverage data for productivity and measurable business impact.

Migration Agent: Streamlined CDP Transition

• Purpose: Simplifies migration from legacy CDPs as part of Treasure Data’s CDP Trade-Up program.
• Key Features:
  • Pulls segments, queries, and logic from existing CDPs.
  • Auto-generates SQL, pipelines, and orchestration using AI.
  • Cuts migration time by up to 60%.
• Benefit: Empowers marketing and CX teams to launch faster with minimal IT dependency.

Vision and Industry Impact

• Rafa Flores, CPO of Treasure Data: Emphasizes the tangible outcomes and efficiency unlocked by agentic AI.
• Kaz Ohta, CEO: Will present future innovations in a June 17 webinar, reinforcing the company’s AI-first vision.
• Amit Erande, GM of AI Services: Highlights the value of automation in removing friction and accelerating performance for enterprises.

Treasure Data’s AI Suites and Migration Agent mark a significant leap forward in the use of AI to enhance customer engagement, reduce operational complexity, and achieve faster time-to-value. With these innovations, Treasure Data positions itself at the forefront of intelligent, outcome-based customer data solutions.

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