Expandi and Kompass Partner to Revolutionize B2B Marketing with Advanced Data and MarTech Solutions | Martech Edge | Best News on Marketing and Technology
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Expandi and Kompass Partner to Revolutionize B2B Marketing with Advanced Data and MarTech Solutions

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Expandi and Kompass Partner to Revolutionize B2B Marketing with Advanced Data and MarTech Solutions

Expandi and Kompass Partner to Revolutionize B2B Marketing with Advanced Data and MarTech Solutions

Business Wire

Published on : Jun 3, 2025

Expandi Limited, a top B2B MarTech and AdTech provider, and Kompass, a global leader in B2B SalesTech and MarTech solutions, have formed a groundbreaking partnership. This alliance aims to transform how businesses connect, market, and grow by leveraging cutting-edge technology and new data foundations across multiple strategic areas.

Areas of Cooperation:

  • Innovative B2B Platform Integration:
    Expandi’s B2B Stars platform will be integrated into Kompass’s marketplace (www.kompass.com), creating a “find and be found” ecosystem. Companies can connect with trusted partners using verified reviews, financial ratings, and industry awards.

  • Targeted Advertising on Kompass.com:
    Expandi’s advanced advertising solutions, including AccountInsight, enable highly precise targeting on one of Europe’s top B2B websites. Utilizing firmographics, technographics, intent signals, and location data ensures unmatched reach and relevance for corporate clients and global media agencies.

  • Intent Data Synergy:
    Expandi’s multilingual intent platform, Cyance, is enhanced with Kompass’s AI-powered real-time business intelligence and intent data. This synergy allows companies to better understand consumer behavior and engage earlier in the buying cycle.

  • Data Integration for ABM Excellence:
    Expandi’s award-winning ABM platform, Jabmo, now includes Kompass’s extensive database of over 60 million companies and 200 million contacts across 70+ countries. This expands targeting options, especially for micro-businesses and new geographic regions.

  • Advanced Analytics for Company Insights:
    Kompass’s flagship solutions, such as EasyBusiness, will feature analytics powered by B2B Stars data on more than 3 million companies in the US and Europe. This includes Corporate Reputation Scores and AI-enhanced reports based on verified B2B reviews.

A Groundbreaking Alliance:
This partnership marks a major advancement in B2B marketing and data-driven growth. By combining Expandi’s marketing technologies with Kompass’s extensive business intelligence, the collaboration aims to boost efficiency, precision, and market expansion for businesses worldwide.

Leadership Quotes:
Raffaele Apostoliti, Founder & CEO of Expandi Limited, said:
"This partnership unites two leaders to create a unique environment that fundamentally transforms how businesses grow and connect in the digital era."

Patrick Coupier, CEO of Kompass Group, added:
"By combining Kompass’s trusted enterprise data with Expandi’s marketing tech, we unlock new, data-driven ways for companies to find, connect, and succeed globally."

The Expandi-Kompass partnership sets a new benchmark for innovation in B2B marketing by delivering integrated platforms, enriched data, and advanced analytics. This collaboration offers businesses enhanced tools to drive growth, engagement, and success in an increasingly digital marketplace.

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