The Lacek Group, an Ogilvy One agency and leader in customer loyalty and CRM, has appointed Randy Gunderson as its new chief executive officer. Gunderson, formerly Senior Vice President of Client Services, brings deep client and industry expertise to lead the agency’s next growth phase.

1. Leadership Transition at The Lacek Group

• Randy Gunderson succeeds Bill Baker as CEO; Baker transitions to chairman until retirement.
• Bill Baker’s 25-year tenure includes 20+ years as CEO, leading significant agency growth.
• Gunderson’s appointment ensures continuity and momentum built on strong legacy leadership.

2. Randy Gunderson’s Vision and Experience

• Extensive background in client services and deep understanding of agency culture.
• Commitment to advancing The Lacek Group’s legacy of innovation in customer loyalty.
• Focus on leveraging data-driven engagement to deliver exceptional client results.

3. Expanded Role for Michelle Wildenauer

• Michelle Wildenauer promoted to Executive Vice President, Client Services and Strategy.
• Role enhancement to drive integrated, high-impact solutions for clients.
• Strengthens agency’s focus on exceeding business and customer goals.

4. Comments from Leadership

• Gunderson emphasizes building on 30-year legacy of innovation and customer relationships.
• Bill Baker expresses confidence in Gunderson and Wildenauer’s ability to guide future success.
• Agency poised to continue delivering results amid evolving consumer landscape.

With Randy Gunderson as CEO and Michelle Wildenauer’s expanded leadership role, The Lacek Group is set to continue its pioneering work in customer loyalty and CRM. Their combined expertise promises to drive growth and innovation, maintaining the agency’s position as a market leader.

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