RWS has launched a bold new brand marking a transformative chapter focused on helping clients lead the future of content. This change is not just cosmetic—it reflects a strategic shift to prioritize understanding in all forms of content. As content becomes essential across languages, formats, and platforms, RWS’s new brand centers on delivering cultural, contextual, and customer-led understanding to unlock global possibilities.

Why the Shift Now?

• Content is no longer just a marketing tool; it powers every aspect of organizational growth and connection.

• From AI training to legal translations, real-time chat to structured product data, content must be fast, smart, and omnipresent.

• Understanding content beyond language—cultural and contextual nuances—has become critical.

• The new brand emphasizes this holistic understanding as the key to future-proofing content strategies.

The Future of Content: Five Key Trends

• Multimodal Content: Integrating voice, video, images, structured data, and text to engage audiences dynamically.

• Real-Time Adaptability: Content that is always on and instantly modifiable to meet evolving needs.

• Intelligent Content: AI-enabled creation, transformation, and optimization processes.

• Contextual Precision: Tailored content reflecting cultural nuances, legal accuracy, and brand tone.

• Trust and Transparency: Combining human oversight with AI to ensure content reliability and explainability.

RWS’s Unique Value Proposition: Genuine Intelligence = Human + Machine

• Merges cutting-edge AI with expert human input for content that resonates globally and adapts locally.

• Committed innovators and problem-solvers delivering reliable, empathetic, and clear content.

• Focused on unlocking global understanding across languages, cultures, and markets.

Core Solution Pillars

• Generate: Support for training AI models and scaling intelligent content production.

• Transform: Adapting content seamlessly across languages, formats, and cultural contexts.

• Protect: Safeguarding intellectual property and ensuring regulatory compliance worldwide.

RWS’s new brand reflects the evolving realities of content in an AI-driven world, balancing rapid innovation with the essential human elements of empathy and context. Whether expanding into new markets, training AI models, or protecting innovations, RWS empowers businesses to create impactful, trusted content that moves ideas and markets globally.

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