The Out-of-Home (OOH) streaming and advertising space is on the brink of a major transformation. Loop Media, Inc. (“Loop TV”) and View Television Network, Inc. (“View TV”) have entered into a strategic partnership aimed at reshaping how content and advertising are delivered to audiences outside the home. This collaboration promises to drive significant industry growth, bolster monetization, and provide innovative solutions for businesses in bars, gyms, restaurants, salons, and retail outlets across North America.

The Current Landscape: OOH Streaming Grows, But Faces Monetization Challenges

Industry trends and challenges:

• Rapid expansion: More than a dozen operators now stream content to over 1 million screens nationwide.

• Monetization barriers: OOH streaming faces industry-wide obstacles:

  • Inconsistent programmatic ad sales credibility.

  • Lack of a standardized classification for OOH advertising.

  • Narrow definitions of Connected TV (CTV) limited to in-home use.

Loop TV’s position:

• Established leader in OOH streaming with a strong network presence.

• Active in multiple verticals: bars, restaurants, gyms, salons, and retail spaces.

• Seeking solutions to unlock scalable monetization amid market challenges.

The Partnership: Combining Loop TV’s Reach with View TV’s Innovation

What the partnership includes:

• Immediate integration of View TV’s SaaS platform (View TV Clarity) into Loop TV’s infrastructure.

• Access to premium content broadcasting through View TV Cloud.

• Legal content streaming in hospitality environments without complex setups.

Strategic advantages:

• Monetization boost: View TV Clarity enhances revenue potential through transparency and simplified ad delivery.

• Premium content access: Hospitality venues can now offer high-quality television channels rivaling traditional cable, legally and easily.

• Operational efficiency: Reduces technological barriers for content deployment and advertising activation.

“Loop TV is pioneering the CTV OOH space... We are excited to help develop and lead this next phase of growth with them.”
– Jamie Branson, CEO of View TV

View TV Clarity: The Engine Behind the Transformation

About View TV Clarity:

• AI-enabled SaaS platform purpose-built for the OOH and CTV markets.

• Brings clarity, compliance, and control to content delivery and monetization.

• Designed for both small and large operators in streaming and OOH advertising.

Platform capabilities:

• Seamless integration of premium content libraries.

• Transparent ad inventory and yield management.

• Streamlined compliance and broadcasting within public venues.

Loop TV’s Strategy Moving Forward

Leadership remarks:

“We’ve had to fight many battles... but we’re confident in the opportunity to monetize and expand through View TV.”
– Justis Kao, Interim CEO of Loop Media, Inc.

What’s next:

• Leverage View TV’s content and monetization infrastructure.

• Expand Loop TV’s footprint in existing and new verticals.

• Position as the leading player in the fast-evolving OOH entertainment landscape.

A Game-Changing Moment for OOH Advertising

The partnership between Loop TV and View TV marks a pivotal shift in how OOH streaming and advertising will function moving forward. With content delivery simplified, monetization enhanced, and a shared vision for the future, this alliance is set to lead the next phase of growth in a sector ripe for innovation.

The partnership is effective immediately, signaling swift action and impact. Together, Loop TV and View TV are not just adapting to industry changes—they are defining them.

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