As AI reshapes business landscapes, enterprises are facing a paradox: unprecedented access to data with increased difficulty in making informed decisions. Addressing this challenge head-on, Mixpanel, a global leader in digital analytics, has announced its 2025 Customer Advisory Board (CAB).

This board will play a pivotal role in transforming Mixpanel’s vision—from a product analytics provider to a comprehensive enterprise intelligence platform that connects user behavior directly to business outcomes.

Why a Customer Advisory Board Now?

Customer demands are evolving rapidly. Enterprises must:

• Deliver personalized, seamless digital experiences

• Accelerate decision-making processes

• Leverage data more effectively across departments

Key industry stats highlight this urgency:

• 63% of enterprises say analytics improve decision-making (Gartner)

• 85% of leaders find too much data hampers decision-making (Oracle)

• Companies with aligned leadership on data strategy are 2x more likely to succeed in analytics (McKinsey)

The CAB was created as a strategic response to these trends—uniting senior executives across industries to co-create digital solutions that directly impact enterprise performance.

The Composition of Mixpanel’s 2025 CAB

The board includes:

• 30 global members, with 10 from North America

• Senior leaders in product, marketing, analytics, and data strategy

• Influential companies such as McDonald’s, AMC Networks, Ro, Olo, and Zola

These members will help shape:

• Product roadmap evolution

• Strategic alignment between metrics and business goals

• Scalable, AI-powered, composable analytics solutions

Executive Vision: Redefining Digital Experience Through Data

Amir Movafaghi, CEO of Mixpanel:

“Our CAB is central to helping us co-build a platform that turns fragmented insight into decisions that scale—from the product team to the boardroom.”

Amy Hsuan, Chief Customer and Revenue Officer:

“The CAB marks an evolution in our role—not just as a platform, but as a trusted strategic partner helping enterprises transform digitally.”

Edward Hsu, Chief Product Officer:

“This is an industry-defining collaboration. CAB members are already influencing product innovations that will set new standards.”

Kalina Bryant, Head of Customer Engagement:

Architecting and scaling the global CAB program to ensure strategic collaboration, brand trust, and measurable enterprise success.

What Makes the CAB Impactful?

1. Direct Input from Industry Leaders

• Real-world perspectives inform Mixpanel’s product evolution

• Ensures platform development is aligned with market realities and business needs

2. From Software Vendor to Strategic Partner

• The CAB shifts the relationship from transactional to transformational

• Builds long-term partnerships focused on enterprise-level outcomes

“Our role in the CAB moves beyond software—it’s about mutual success,”
— Dan Cummings, McDonald’s, Global Product Engineering Analytics

What’s at Stake for Enterprises?

In the AI era, decision-making needs to be:

• Faster

• Smarter

• Scalable

Mixpanel’s platform aims to help enterprises do just that, with robust features including:

Capabilities of Mixpanel’s Enterprise Analytics Platform

• Complete Journey Visibility
  Understand every customer touchpoint across mobile and web.

• Self-Serve Analytics (No SQL Required)
  Empower teams to get real-time answers without technical bottlenecks.

• Behavioral Insights + Session Replay
  Understand why users act, not just what they do.

• Fast Time to Value
  Quick onboarding, customizable templates, and global enterprise support.

• Governance + Compliance
  Built-in controls for secure, audit-ready data operations.

• Composable Architecture
  Seamless integration with modern data stacks and scalable deployment.

The Future: Co-Creation as a Competitive Advantage

Mixpanel’s CAB isn’t just a feedback loop—it’s a collaborative engine. Members are helping architect the future of:

• AI-driven analytics

• Cross-functional decision frameworks

• Composable, interoperable data ecosystems

This shift reflects a new era in enterprise software, where customers are partners in innovation.

From Metrics to Meaningful Outcomes

With its 2025 Customer Advisory Board, Mixpanel is taking a bold step toward redefining enterprise digital analytics. By empowering senior leaders to co-create solutions, Mixpanel ensures that its platform evolves not just with technology—but with real business impact in mind.

As enterprise teams strive to make data a strategic asset rather than a burden, Mixpanel’s CAB provides the blueprint for what’s next: insight at scale, AI-ready analytics, and faster decisions—everywhere.

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