At the Gartner Marketing Symposium/Xpo, Uniphore, a global leader in enterprise AI, revealed its latest innovation: Marketing Agents a pioneering suite of AI tools embedded within the Uniphore Customer Data Platform (CDP). This first-of-its-kind offering is designed to revolutionize how marketers access, analyze, and act on first-party data without the bottlenecks of traditional engineering support.

With these AI-driven agents, marketers can now ask questions, segment audiences, and interact with customer data in real time using natural language prompts ushering in a new era of business-centric AI with enterprise-grade security and governance.

Features of Uniphore’s Marketing Agents

1. Platform Search Agent (Limited Availability, Summer 2025)

• Semantic search interface to instantly surface:

  • Attributes

  • Audiences

  • Data components within the platform

• Designed for intuitive data exploration without technical queries.

2. Audience Segmentation Agent (Limited Availability, Summer 2025)

• Enables marketers to create complex audience segments using:

  • Plain English prompts

  • Rule-based logic for granular targeting

• Reduces reliance on data engineering or SQL queries.

3. Product Knowledge Agent (Generally Available)

• Embedded UI assistant that answers user questions in real time.

• Pulls from indexed product documentation.

• Empowers users with self-service product knowledge and support.

4. Coming Soon: Future Marketing Agents

• Three more agents launching in 2025:

  • Campaign optimization

  • Advanced reporting

  • Real-time marketing insights

Market Impact and Value Proposition

1. Addressing Marketing Challenges

• Responds to rising demand for:

  • Faster audience targeting

  • Smarter campaign optimization

  • Reduced dependency on IT/data teams

• Eliminates friction caused by:

  • Disconnected systems

  • Legacy black-box analytics tools

2. Embedded Where Data Lives: Inside the CDP

• AI agents are built natively into the Uniphore CDP, enabling:

  • Secure, in-platform data interaction

  • Zero need for external data movement

  • Streamlined governance and control

3. Quantifiable Customer Success

• Dell Technologies: Boosted productivity by 70%

• Hewlett Packard: Cut campaign build time from two weeks to 2 hours

• The Washington Post:

  • +131% in new reader acquisition

  • +38% in resubscribe rates

• Skechers:

  • 324% increase in engagement

  • 68% drop in acquisition costs

  • 28% increase in ROAS

• Projected gains with Marketing Agents: 30–50% compounded improvement

Customer & Industry Endorsements

"With Marketing Agents, teams can act on data in seconds instead of days—while keeping governance intact."
— Steve Daheb, CMO, Uniphore

"Agentic AI gives us the ability to create journeys and segments in seconds, freeing our teams to focus on insights."
— David Rowley, VP Revenue Tech, News Corp

See Marketing Agents Live

Gartner Marketing Symposium/Xpo
Denver | Booth 317
June 2–4
Session: How News Corp Is Building a Foundation for AI-Powered Marketing
June 2 | 2:30–3:00 p.m. MDT
Steve Daheb (Uniphore), David Rowley (News Corp)

Snowflake Summit
San Francisco | Moscone Center | Booth 2104
June 2–5
Session: Composable in Action: Architectures From 3 Leading Brands
June 4 | 4:00–4:20 p.m. PDT
Kalyan Tummala, VP Product Marketing, Uniphore

With the launch of Marketing Agents, Uniphore is transforming how marketing teams interact with data—from search to segmentation to optimization—within a secure, AI-native enterprise environment. By embedding intelligence directly into the CDP, the platform delivers speed, accuracy, and operational efficiency, allowing marketers to unlock insights in seconds.

This release signals Uniphore’s deep commitment to empowering business users with usable, explainable AI, and positions the company as a frontrunner in the next generation of enterprise martech innovation.

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