a.network has reached a new milestone with the evolution of Soulmates.ai, a cutting-edge marketing platform built on over a decade of development. Designed to empower brand storytelling with confidence and precision, Soulmates.ai integrates multiple data dimensions to deliver actionable audience insights. With over 3,000 brands already utilizing its Social Index benchmark, this development represents a major advancement in marketing intelligence.

Innovations and Capabilities of Soulmates.ai

1. Unified Ecosystem of Marketing Intelligence

• Soulmates.ai merges quantitative metrics, qualitative insights, and a proprietary Humanist AI layer.

• This centralized system simplifies complex data for marketers, enabling clarity in brand performance analysis.

2. Proprietary Humanist Layer Enhancing Strategy

• Powered by AI-driven audience personas and HEXACO profiling.

• Decodes consumer behavior and provides deeper brand resonance.

• Bridges the gap between raw data and emotional intelligence in marketing.

3. Next-Generation AI Tools Launched

Soulmates.ai unveils two flagship tools now available for early access:

a. EMV Predictions

• Built on proprietary Metal Detector technology.

• Delivers Earned Media Value (EMV) predictions with 90% accuracy.

• Helps marketers quantify the real-world financial impact of creative campaigns.

b. Humanist AI Personas

• Models Real Audience response with 93% accuracy.

• Allows pre-launch testing of messaging effectiveness.

• Reduces the guesswork in campaign development, increasing success predictability.

4. Brand Algorithm Integration

• Both EMV Predictions and Humanist Personas are part of the fully integrated Brand Algorithm.

• Combines tools with managed services for a strategic performance advantage.

• Supports holistic audience understanding and data-driven campaign execution.

Leadership Insights

• Eric Ayzenberg, CEO of a.network, highlights the vision:
  “Soulmates.ai represents the culmination of years of innovation, giving marketers the power to transform audience insights into clear, actionable strategies.”

• Michael Marina, SVP of Product & Technology, emphasizes impact:
  “We are excited to showcase how quickly and effectively brands can synthesize real customer insights using AI.”

Soulmates.ai marks a defining leap for a.network’s AI Innovation Lab, combining science, creativity, and empathy in a single platform. Its Beta Program opens the door for forward-thinking marketers to experience firsthand the potential of predictive AI in campaign planning. As Soulmates.ai redefines the relationship between data and storytelling, brands gain a decisive edge in today’s fast-moving marketing landscape.

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