Sage Growth Partners (SGP), a strategy and marketing agency focused on the healthcare sector, has been chosen as the communications and marketing partner for Valer, a pioneering health tech company transforming prior authorization workflows. The partnership aims to elevate Valer’s market presence, accelerate engagement with healthcare providers, and deliver measurable business results through strategic marketing and brand positioning.

Valer: Redefining Prior Authorization

Valer is addressing one of the most complex and time-consuming pain points in healthcare: manual prior authorization processes. Its platform offers comprehensive automation for:

• Submission of prior authorization requests

• Real-time status checking and verification

• EHR synchronization

• Workflow visibility and team productivity insights

• Reporting tools and payer behavior analytics

By providing data transparency and automation across providers, specialties, and payers, Valer ensures a smoother experience for patients and healthcare staff alike.

“Valer helps to ensure visibility across the entire prior authorization workflow,” said Steve Kim, MD, Co-founder and CEO. “We chose Sage because of their proven ability to understand complex health tech and deliver measurable growth.”

Strategic Objectives of the Partnership

SGP will work with Valer to deliver a multi-faceted marketing strategy focused on:

• Brand Awareness
  Positioning Valer as a category leader in automated prior authorization technology.

• Accelerated Deal Cycles
  Enabling faster decision-making among prospective healthcare clients.

• Client Nurturing
  Supporting the buyer journey through strategic content and messaging.

• Thought Leadership and Media Relations
  Creating influential narratives and placing Valer’s insights in front of key decision-makers.

“Sage is known for helping healthcare innovators unlock value and drive growth,” said Boh Hatter, Chief Marketing Officer and Managing Partner at SGP. “We’re proud to support Valer’s mission to streamline care access for patients.”

Why This Matters in HealthTech

• Operational Efficiency: Valer directly addresses administrative overhead by automating traditionally manual workflows.

• Patient-Centric Innovation: The solution ensures that delays in prior authorization don’t become delays in care.

• Strategic Marketing Alignment: With Sage’s deep healthcare marketing experience, Valer can accelerate its mission in a crowded digital health landscape.

The collaboration between Valer and Sage Growth Partners signals a strategic move toward driving broader adoption of health automation technologies. As healthcare providers face increasing administrative complexity, platforms like Valer—and the marketing teams that power their growth—are essential to modernizing operations and improving patient outcomes.

This partnership brings together healthcare expertise and strategic marketing to promote scalable impact across the healthcare ecosystem.

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