As consumer discovery increasingly shifts across Google, TikTok, Reddit, and AI-generated tools, enterprise marketers are grappling with declining visibility and eroding consumer trust. According to SOCi’s 2025 Consumer Behavior Index (CBI) and a Forrester TEI study, outdated, fragmented marketing strategies are no longer effective in this new discovery landscape.

SOCi’s unified, AI-powered marketing platform is proving to be a critical solution—delivering measurable gains in efficiency, digital performance, and customer loyalty across multi-location enterprises.

Findings from the Forrester TEI Study

1. Efficiency at Scale

• SOCi cut platform management time by 75%, reclaiming over 55,000 hours per store annually.

• Time savings come from consolidating search listings, social profiles, and review management—especially valuable for under-resourced central teams and non-marketing local operators.

2. Digital Growth Amid Decline

• Brands using SOCi experienced:

  • 8% increase in digital traffic

  • 20% lift in conversion rates

• These results stand in stark contrast to the broader trend of declining search volume and traffic for brands relying on legacy strategies.

3. Loyalty-Driven Revenue

• Authentic, localized digital experiences resulted in:

  • 3% increase in repurchase rates

  • $1.36M in loyalty-driven revenue over three years

“Marketing has never been more complex, and the pressure on multi-location teams has never been greater.”
— Monica Ho, CMO, SOCi

Fragmented Discovery: A Cross-Channel Challenge

Consumer Behavior Shifts

• SOCi’s CBI data shows:

  • 95% of consumers trust human validation more than AI-generated results.

  • TikTok, Instagram, and online reviews are now core components of decision-making.

• AI tools like ChatGPT increasingly pull insights from these sources, turning review platforms into critical discovery engines.

“Consumers no longer rely on one platform for discovery. They bounce between AI tools, social media, reviews, and forums.”
— Monica Ho, SOCi

SOCi’s Unified Approach to Discovery

One Platform, Enterprise-Wide Impact

• SOCi’s solution empowers both corporate teams and local operators to:

  • Maintain consistent digital presence

  • Deliver authentic, community-based messaging

  • Improve brand discoverability across platforms

Results Delivered

• $2.11 million in efficiency gains from accelerated execution

• Proof that more tools aren’t the answer—consolidation is

“To lead in the fragmented discovery era, brands must consolidate tools and empower their teams. SOCi delivers just that.”
— Monica Ho

As discovery continues to fragment across search engines, AI tools, and social platforms, SOCi offers a single, scalable solution that unifies execution, improves ROI, and preserves consumer trust. The 2025 Forrester TEI study confirms that fragmentation doesn't require more tools—it requires the right one.

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