ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, has announced a strategic global expansion across EMEA and APAC. By integrating Hotwire’s regional marketing teams, ROI·DNA aims to deliver comprehensive, scalable growth marketing solutions to leading enterprise technology clients around the world.

The move marks ROI·DNA’s transformation from a performance-focused digital agency into a global growth consultancy, equipped to offer unified marketing, ABM, analytics, creative, and web strategies at international scale.

Global Growth Strategy Highlights

1. Expanded Global Presence with Local Expertise

• Newly integrated teams now operate across the US, UK, Singapore, Malaysia, Japan, Australia, India, and the Philippines.

• Clients benefit from real-time collaboration and consistent global execution, supported by localized insights and expertise.

• Teams use a unified model and technology stack to maintain cohesive operations across time zones.

2. End-to-End B2B Growth Capabilities

• ROI·DNA now delivers full-spectrum solutions in:

  • Demand Generation

  • Account-Based Marketing (ABM) & Account-Based Experience (ABX)

  • Analytics & Web Strategy

  • Creative and Content Development

• These services are built to drive measurable revenue, not just engagement metrics.

3. Proprietary Tools: ROI·DNA Spark & Ignite

• Spark: An AI-powered visibility and insight platform developed with Hotwire’s AI Lab.

  • Drives AI-generated search visibility through the AI Results Blueprint.

  • Helps B2B brands increase funnel relevance and ROI with actionable insights.

• Ignite: Account intelligence tool designed for advanced ABM campaigns.

  • Offers deep target account insights to enhance 1:1 and 1:few marketing precision.

  • Rapidly adopted since its March launch due to its effectiveness in campaign performance.

Delivering Global Scale with Strategic Partnerships

4. Recognition as a Google Premier Partner

• ROI·DNA has been named a 2025 Google Premier Partner, placing it among the top 3% of Google agencies globally.

• Recognized for leadership in:

  • Paid Media Strategy

  • Campaign Optimization

  • Advanced Analytics

• This distinction reinforces its value to enterprise marketers in high-growth, high-complexity environments.

5. Strategic MarTech Alliances

• Strengthened partnerships with:

  • 6sense (appearing at Inspire UK and Breakthrough Vegas)

  • Qualified, Mutiny, PathFactory

• These partnerships amplify ROI·DNA’s ability to deliver connected, data-driven B2B experiences.

6. Recent Appearances and Momentum

• Featured with Hotwire at the B2B Marketing Leaders Forum APAC in Sydney.

• Scheduled to appear at B2B Marketing Leaders Forum Asia in Singapore (October 2025).

Leadership Perspective

• Surj Gish, Managing Director of ROI·DNA:
  “Enterprise tech companies need partners who deliver intelligent marketing at scale. Our global expansion ensures we deliver smarter, faster, and locally relevant solutions.”

• Laura Macdonald, Chief Growth Officer at Hotwire Global:
  “As one global team, we can now deliver integrated, high-performance marketing programs that meet both commercial goals and the complexity of global execution.”

ROI·DNA’s global expansion signifies a powerful shift toward integrated, scalable B2B marketing. With a proven history of performance and innovation, the agency is now positioned to support leading tech brands such as AWS, Cisco, Honeywell, Avaya, Red Hat, and SAP Concur across markets.

Backed by proprietary AI platforms, elite partnerships, and a globally aligned team, ROI·DNA is ready to lead the next chapter of B2B marketing defined by intelligence, integration, and impact.

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