As Pocket Shuts Down, Bublup Steps In With a Smarter Way to Save the Web

With Pocket officially shutting down on July 8, 2025, millions of digital organizers and knowledge hoarders are facing a digital doomsday for their meticulously saved content. But a new tool from Bublup might just offer them the lifeboat they need—and then some.

Bublup, a content and community management platform, has launched an import tool designed specifically for Pocket users, allowing them to seamlessly migrate their content before the lights go out. The urgency is real: Pocket users will lose access to their exportable content after October 8, 2025, so this isn’t just a convenience—it’s a necessity.

And Bublup isn’t just offering a backup plan. It's positioning itself as a next-gen alternative that turns saved articles into a visually rich, collaborative, and actionable digital library.

Beyond “Read It Later”: Visual, Social, and Smarter

Pocket made its mark by giving users a simple, stripped-down space to save articles for later reading. Bublup builds on that idea—and blows it wide open. With its visual folders, group collaboration, and AI-powered content summaries, Bublup lets users not just save the web, but organize it into projects, share collections, and even co-curate content with communities.

“We're excited to welcome Pocket users to Bublup, where they'll find familiar capabilities and much more,” said Alain Cohen, CEO of Bublup. “From real-time collaboration to content enrichment, Bublup is a true upgrade for managing information and ideas.”

Available across web, iOS, and Android, the new import feature supports full Pocket export files, including Saves, Collections, and notes. Once inside Bublup, this content can be tagged, categorized into subfolders, and mixed with other media like PDFs, videos, images, and cloud-hosted files.

A Digital Library, Not Just a Reading List

The move reflects a broader shift in how users want to engage with digital content. A decade ago, saving a few articles for offline reading felt sufficient. Today, users are curating knowledge, collaborating with others, and building content ecosystems—especially as AI tools change how we digest and rediscover old information.

That’s where Bublup’s approach shines. It transforms passive bookmarking into active content curation, complete with summaries, previews, and collaboration layers. For creators, researchers, educators, and knowledge workers, it turns a dead-end “read it later” list into a living archive of usable information.

30 Days of Premium, On the House

To help users make the jump, Bublup is offering a free 30-day Premium plan to anyone who imports their Pocket content. Premium includes enhanced storage, unlimited folder creation, and AI features—perfect for power users looking to go beyond just saving links.

For users who've amassed thousands of articles in Pocket over the years, this free window could be the perfect moment to upgrade their information workflow.

The Bigger Picture: Death of One App, Rise of Another

Pocket’s sunset leaves a noticeable gap in the digital productivity ecosystem. With read-it-later apps like Instapaper fading from view and web browsers themselves becoming bloated with tab management tools, Bublup’s multi-purpose approach may be the answer for a more integrated, creative, and future-ready content experience.

Rather than just preserving data, Bublup is offering to elevate it—transforming scattered links into an organized, shareable, and collaborative digital library.

So, if your Pocket is closing soon, Bublup might just be your upgrade—one that does more than hold your bookmarks. It gives them purpose.

Get in touch with our MarTech Experts.