Optimove Taps APAC Market With New iGaming Partnerships and Scalable Engagement Platform

Fresh off its official Asia-Pacific expansion, Optimove—the creator of Positionless Marketing—has secured a trio of iGaming client wins in the region. Magency Life, WeClub Malaysia, and 2up.io have all selected Optimove as their player engagement platform, signaling strong early momentum for the company’s regional growth strategy.

The announcement comes alongside the appointment of Jack Wheeler, a seasoned iGaming executive, as Head of APAC. His mandate? Drive adoption of Optimove’s AI-powered, real-time marketing tech across a fast-evolving iGaming landscape that demands personalization at scale.

“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking,” said Wheeler. “They’re committed to meaningful player engagement, and Optimove is helping them get there—without the typical bottlenecks.”

Why APAC iGaming Operators Are Jumping In

Optimove’s value prop to the APAC market is clear: free marketers from silos, eliminate wait times for engineering or analytics, and launch real-time campaigns across channels with minimal friction.

That’s the idea behind Positionless Marketing, Optimove’s signature approach that empowers every marketer to act independently within the platform. According to the company, this model can improve campaign efficiency by up to 88%—a compelling stat for operators in high-stakes markets.

With increasing competition and sky-high player acquisition costs, lifetime value and retention have become the new battleground in APAC’s iGaming sector. Optimove’s platform—powered by AI and real-time orchestration—puts those goals front and center.

Ignite+: Lighting the Fuse for Emerging Operators

A key accelerator in Optimove’s regional momentum has been Ignite+, a tailored program aimed at emerging iGaming and sports betting operators. Ignite+ gives new clients early access to Optimove’s platform, along with CRM guidance, campaign blueprints, and proprietary benchmarks.

For startups and mid-sized operators in the region, this is more than just onboarding—it’s go-to-market infrastructure with baked-in marketing expertise.

“These partnerships mark a major step forward in our mission to help APAC operators build deeper, longer-lasting player relationships,” said Motti Colman, VP of Revenue at Optimove. “Positionless Marketing enables them to execute without delays and personalize without limits.”

The Bigger Picture: APAC’s Marketing Maturity Curve

As mobile-first gaming surges in APAC, the demand for data-driven engagement platforms has never been higher. But many regional operators still rely on fragmented martech stacks, where campaign agility is often hampered by technical dependencies.

That’s where Optimove aims to differentiate itself. By integrating insights, execution, and orchestration into one platform, it replaces cobbled-together tools with an end-to-end engagement engine—making it easier to personalize player journeys and scale revenue sustainably.

And the timing couldn’t be better. Markets like Malaysia, the Philippines, and India are seeing explosive growth in digital gaming audiences, while regulatory changes are opening up new advertising opportunities. A scalable, AI-powered marketing solution like Optimove may be exactly what these operators need to stay ahead.

What’s Next for Optimove in APAC?

With early wins locked in and a proven platform in hand, Optimove now has a real shot at becoming the engagement layer of choice for APAC’s next generation of iGaming brands. The company’s history of AI-first innovation—it was embedding machine learning into CRM as early as 2012—gives it a technical edge in a region eager to modernize.

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