Fujitsu Launches AI-Powered Supply Chain Solution to Tackle Global Disruptions | Martech Edge | Best News on Marketing and Technology
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Fujitsu Launches AI-Powered Supply Chain Solution to Tackle Global Disruptions

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Fujitsu Launches AI-Powered Supply Chain Solution to Tackle Global Disruptions

Fujitsu Launches AI-Powered Supply Chain Solution to Tackle Global Disruptions

PR Newswire

Published on : Jul 7, 2025

Fujitsu Taps AI Agents to Reinforce Global Supply Chains Against Uncertainty

Fujitsu Limited has unveiled a new AI-powered solution designed to help businesses make faster, smarter decisions when supply chains hit turbulence. Announced today, the technology is rolling out globally as part of Fujitsu Data Intelligence PaaS (DI PaaS) under the Fujitsu Uvance umbrella, the company’s cross-industry initiative to address large-scale societal and business challenges.

At the heart of this release is a simple premise: the traditional supply chain model can’t keep up with today’s disruptions. Whether it’s geopolitical tension, natural disasters, or volatile markets, manufacturers are under pressure to rethink how they analyze risk, adjust operations, and maintain continuity. Fujitsu’s solution, powered by AI agents and rapid data integration, is built to deliver that resilience.

“Our goal is to ensure that even in unpredictable scenarios, our customers can continue operating smoothly,” said Fujitsu in its launch announcement.

From Weeks to Days: Why Speed Matters

The new solution accelerates supply chain impact analysis—a process that often takes weeks—down to just a few days. That time compression could prove critical when responding to sudden crises, like a port closure or supplier shutdown.

Using DI PaaS’s powerful data ingestion capabilities, the system pulls from both internal and external data sources to rapidly identify which products, suppliers, or routes are at risk. Then, AI agents run simulations and propose countermeasures—everything from alternative sourcing strategies to pricing adjustments—making it easier for businesses to react in real time rather than after the damage is done.

The Three Pillars of Fujitsu’s Resilience Strategy

The new offering is built around three integrated components, all geared toward proactive decision-making:

1. Profit and Cost Structure Analysis

This module visualizes vulnerabilities across the global supply chain:

  • Maps exposure of suppliers and factories to market shocks

  • Highlights import costs by route and product

  • Pinpoints risk in cost structures to inform continuity planning

2. Strategic Pricing Simulator

When costs shift, pricing must follow. This tool:

  • Analyzes price elasticity to forecast demand changes

  • Simulates price strategies to protect margins

  • Helps adapt pricing dynamically to market volatility

3. Operational Change Simulator

A core part of continuity planning:

  • Models the financial impact of switching suppliers or transport routes

  • Uses AI agents to recommend cost-effective alternatives

  • Orchestrates scenario-based simulations to aid BCP (Business Continuity Planning)

More Than Tech: A Sustainability and Resilience Play

This launch also reflects Fujitsu’s broader ambition to use digital transformation for resilience and sustainability. With AI, analytics, and automation, the platform not only helps clients navigate short-term disruptions but also supports long-term competitive edge by reducing waste, optimizing logistics, and making supply chains more adaptable.

In a world where just-in-time systems are being tested by just-in-case scenarios, having a system that can see around corners is no longer a luxury—it’s a survival tool.

 

And unlike many emerging supply chain technologies, Fujitsu’s solution is already live and scalable. It integrates seamlessly into existing ecosystems, helping manufacturers simulate, decide, and execute without overhauling their entire tech stack.

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