Contify Unveils Athena: A Trusted AI Engine to Redefine Competitive Intelligence

In the era of AI-generated everything, enterprise leaders have a new reason to exhale. Contify, a pioneer in Market and Competitive Intelligence (M&CI), has launched Athena—its proprietary agentic AI insights engine designed to do what most generative AI assistants still can’t: deliver accurate, verified, and actionable intelligence.

Unlike ChatGPT, Gemini, or Perplexity—platforms criticized for hallucinations, fabricated sources, and context-blind responses—Athena is engineered for enterprise-grade decision-making. It cuts through the noise, continuously synthesizing market movements and competitor activity from millions of verified sources, both internal and external.

“With AI accelerating the pace of change, the demand for timely, reliable intelligence has never been higher,” said Mohit Bhakuni, CEO of Contify. “Athena automates the grunt work and delivers real insights—so intelligence professionals can focus on strategy, not search.”

More Than a Chatbot—It’s an Enterprise Brain

At the core of Athena is a proprietary Knowledge Graph, customized to an organization’s context. It doesn’t just search for keywords or regurgitate summaries—it connects the dots, mapping how developments in one market ripple through others, and how competitors’ moves signal future strategy.

Athena does what human analysts used to spend days doing:

• Tracks and interprets market signals

• Surfaces competitive actions in real time

• Connects disparate data points into strategic intelligence

• Packages it all in decision-ready formats for stakeholders

This makes it a force multiplier for lean M&CI teams under pressure to deliver insights fast, frequently, and accurately—without relying on unvetted content scraped from across the internet.

Why Athena Is Built for the Enterprise (and Generic AI Isn’t)

While generic AI tools are built for broad utility, Athena is purpose-built for precision. Most AI engines are trained on massive, uncurated datasets, and often hallucinate citations or misinterpret business nuances. That might fly in casual research—but not in the boardroom.

Contify’s solution is different:

• Zero hallucination tolerance: Athena operates with strict AI usage guardrails.

• Verified intelligence only: Insights are synthesized from trusted sources, curated by Contify’s robust data engine.

• Real-world accuracy: A 15-year legacy in intelligence delivery, with a workforce dedicated to data quality—half of Contify’s team are analysts or engineers refining inputs before AI gets to work.

A Competitive Edge for Competitive Intelligence

Athena gives M&CI professionals the gift of bandwidth and credibility. It acts as a trusted digital colleague, one that:

• Handles daily monitoring of 700,000+ companies and 100+ industries

• Summarizes relevant changes before your stakeholders ask

• Tailors outputs to roles—from sales enablement to strategy to executive briefings

Rather than replacing human analysts, Athena elevates them—allowing teams to shift from reactive data gatherers to proactive strategic advisors.

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