Artificial intelligence is rapidly transforming how enterprise organizations manage customer conversations, with voice agents becoming an increasingly important part of marketing, sales, and customer service operations. CTM, formerly known as CallTrackingMetrics, has been recognized with the "Call Management Solution of the Year" award in the 2026 MarTech Breakthrough Awards for its VoiceAI...
marketing 7 Aug 2026
Cleverbridge has introduced a new influencer marketing service aimed at software and SaaS companies, expanding its portfolio of growth solutions as enterprise buyers increasingly rely on trusted creators and industry experts during complex purchasing decisions. The new offering integrates influencer marketing into Cleverbridge's existing demand generation services, which already include affiliate...
digital commerce 7 Aug 2026
Lob has been named Overall Marketing Automation Platform of the Year in the 2026 MarTech Breakthrough Awards, recognizing its cloud-based platform that automates direct mail campaigns with the same speed, personalization, and measurement capabilities commonly associated with digital marketing channels. The award highlights a broader transformation in enterprise marketing, where organizations are...
customer experience management 7 Aug 2026
Experiential marketing is becoming a strategic tool for enterprise technology companies seeking to introduce new platform categories and strengthen customer engagement. Authenticom Group has been recognized with an Emerald Award at the 2026 Pinnacle Awards for Marketing & Communications for its Formula 1-inspired campaign at NADA Show 2026, where the company introduced Data Experience Management...
marketing 7 Aug 2026
As B2B marketers demand more accurate ways to measure advertising performance, campaign analytics is moving beyond consumer-style metrics toward account-level intelligence. Bombora has been named "Marketing Insights Platform of the Year" in the 2026 MarTech Breakthrough Awards, recognizing its B2beacon™ platform for addressing one of enterprise marketing's persistent challenges: measuring B2B...
marketing 7 Aug 2026
Intentsify has been named Customer Data Solution of the Year in the 2026 MarTech Breakthrough Awards, recognizing its unified customer intelligence platform that combines identity resolution, intent data, audience activation, and buying group analytics. The award reflects a broader shift in B2B marketing, where organizations are increasingly replacing fragmented datasets with centralized customer...
customer data platforms 7 Aug 2026
NetApp has acquired JetStream Software, a provider of VMware disaster recovery and migration technology, as the intelligent data infrastructure vendor expands its enterprise cyber resilience and cloud data protection capabilities. The acquisition reflects growing enterprise demand for solutions that simplify cloud migration while ensuring business continuity for increasingly AI-driven workloads...
technology 7 Aug 2026
Artificial intelligence is rapidly reshaping enterprise marketing and revenue operations, with autonomous AI agents emerging as a new layer of business automation. Against this backdrop, go-to-market (GTM) and revenue operations platform Fullcast has been recognized as a Market Shaper in Gartner's July 2026 Emerging Market Quadrant for AI Agents for Marketing – Startup Vendors. The recognition...
marketing 7 Aug 2026
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