In a digital age where timing is everything, Wiland is bringing fresh momentum to a classic marketing channel—direct mail. The data-driven marketing firm has unveiled RapidPost, a turnkey solution that lets brands reach high-value customers and prospects with small-format, hyper-targeted mailings in as little as 7 to 10 days.

Think of it as real-time direct mail—powered by predictive modeling and behavioral data, RapidPost aims to help marketers strike while the iron’s hot.

Speed Meets Strategy

Marketers have long struggled with the lag between identifying buying signals and executing a direct mail campaign. With RapidPost, that delay is drastically reduced.

Built on Wiland’s proprietary first-party data and recency-based modeling, RapidPost identifies consumers who’ve recently made purchases or donations. That insight allows marketers to get in front of active buyers at the moment they’re most likely to engage—leading to better campaign performance and higher returns.

“RapidPost was developed in direct response to what our clients told us they need: speed, precision, and adaptability,” said Wiland CEO Mike Gingell. “This isn’t your grandmother’s direct mail—it’s real-time marketing, designed to cut through the noise.”

Targeted Use Cases for Maximum Impact

While email inboxes grow increasingly crowded and digital ad targeting faces privacy hurdles, direct mail—especially the kind that’s smart, fast, and personalized—is having a moment.

RapidPost is ideally suited for:

• Promoting top-selling or seasonal products

• Re-engaging lapsed customers with relevant offers

• Augmenting or replacing catalog campaigns

• Retaining customers during low-acquisition periods

• Supporting nonprofit donor appeals with real-time urgency

• Delivering timely, personalized promotions to DTC and omnichannel audiences

Integration Without Interruption

Whether brands need Wiland to run the full campaign or simply provide the data, RapidPost is built to plug into existing marketing systems. Wiland also offers a curated network of print and creative specialists, ensuring that execution matches the speed and precision of the targeting.

A New Chapter for Direct Mail?

With the reemergence of direct mail as a viable performance channel, Wiland is positioning itself at the forefront of the medium’s evolution—bridging the gap between intent signals and tactile delivery.

And in an era of diminishing cookies and fragmented digital journeys, RapidPost might just be what marketers didn’t know they were missing: fast, data-fueled, and surprisingly personal.

Get in touch with our MarTech Experts.

Teads is once again raising the bar in digital advertising. The omnichannel outcomes platform has announced the beta launch of Connected Ads, a new format designed to boost brand visibility and engagement across premium publisher pages—without compromising user experience.

Launched in six global markets, Connected Ads reflects Teads’ commitment to blending creative innovation with performance-driven results, giving marketers new storytelling tools in a cluttered digital landscape.

Features of Connected Ads:

• Dual Placement, Unified Experience:
  Connected Ads features two sequential ad units—one embedded mid-article and another appearing at the end—within the same content session. This dual exposure allows brands to reinforce messaging, guide users through a narrative, or encourage immediate action.

• Built for Engagement, Not Disruption:
  The placements are engineered to maintain user-first design principles, ensuring ads are high-impact without being intrusive. It’s an ad experience that complements content instead of interrupting it.

• Creative Exclusivity on Teads:
  The format is available only on the Teads platform, emphasizing its uniqueness in the marketplace. Brands using Connected Ads can stand out with interactive or rich media storytelling sequences optimized for high attention.

• Brand-to-Performance in One Format:
  By combining branding and direct-response elements in a single experience, Connected Ads embodies Teads’ core “brandformance” value proposition—helping advertisers move seamlessly from awareness to action.

Market Launch & Early Adoption:

The beta rollout is currently live across major publishers in Germany, France, Italy, Japan, the UK, and the US, with enterprise brands already testing the format. Early results are expected to inform broader availability and optimization strategies as Teads continues to expand its creative ecosystem.

Executive Commentary:

“With this unique ad experience, we're giving brands the ability to cut through the noise and tell new impactful stories,” said Remi Cackel, EVP of Global Demand Product at Teads. “It’s the first step in achieving brandformance goals in one seamless experience, powered by high-quality environments and user-first design.”

Teads' Connected Ads are not just a new format—they represent a strategic evolution in how advertisers engage across the open web. By offering sequential storytelling, exclusive creative control, and scalable performance, Teads is equipping brands to navigate a more fragmented digital world with clarity and cohesion.

As the lines blur between brand awareness and performance marketing, innovations like this could redefine what effective digital advertising looks like in the years ahead.

Get in touch with our MarTech Experts.

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Agentic AI Is Here—and It’s Making Decisions Faster Than You Can Blink

If 2024 was the year of AI chatter, 2025 might be the year marketers stop talking and start letting the machines do. Netcore Cloud, the global MarTech powerhouse, just dropped its State of MarTech 2025 report, and the headline isn’t subtle: Agentic AI is delivering 2X conversions for early adopters.

The 1000-campaign study doesn’t just ride the AI wave—it captures the shape of the future as it unfolds in real time.

What’s Agentic AI, and Why Should Marketers Care?

Think of Agentic AI as AI’s more evolved cousin—less about rule-based automation and more about adaptive intelligence. It observes, decides, acts, and iterates. That means it doesn’t just automate workflows; it runs entire campaigns, adapts to consumer behavior on the fly, and sharpens personalization without constant human intervention.

Netcore’s findings show that brands using Agentic AI for predictive segmentation, affinity modeling, and AI-generated content are seeing 23% gains in campaign performance, with projections climbing to 30–35% by year-end.

In a world drowning in dashboards and manual tweaks, Agentic AI offers a bold alternative: let the system think for you—at scale.

Beyond Hype: The C.R.A.V.E. and A.D.A.P.T. Frameworks

The report introduces two acronyms aimed at decoding today’s consumer mindset and prescribing how brands should evolve:

• C.R.A.V.E. = Convenience, Rewards, AI, Videos, Eco-consciousness
  Consumers want one-tap ease, loyalty that feels like a game, snackable video, smart assistance, and sustainable choices.

• A.D.A.P.T. = Activate, Decode, Autonomize, Predict, Target
  For brands, this means moving from passive insights to autonomous execution—faster testing, sharper targeting, and real-time adaptability.

Translation? Campaigns that once took weeks to analyze and adjust can now self-correct in real time, thanks to AI agents that know when to pivot—no manual lift required.

"The Era of Guesswork Marketing Is Over"

That’s the blunt assessment from Nishant Arora, SVP of Marketing at Netcore Cloud, who argues that marketers don’t need another analytics dashboard—they need action. And Agentic AI doesn’t just suggest decisions. It makes them.

Kalpit Jain, Group CEO at Netcore Cloud, echoes the sentiment: “Agentic AI bridges the gap between customer expectation and brand execution… It brings intelligence, agility, and precision to every touchpoint.”

Implications for the Industry

For MarTech observers, this isn't just another AI buzzword. It's a paradigm shift that echoes broader trends: from real-time personalization arms races to the collapsing divide between marketing and product.

If rivals like Adobe, Salesforce, and HubSpot aren’t already baking Agentic capabilities into their platforms, they will soon. The competitive advantage is no longer who has the best data—it’s who can act on it, instantly.

What CMOs Should Do Next

If you’re a growth leader trying to cut through the noise, Netcore’s report makes a strong case:

1. Unify your data—Agentic AI needs signals, not silos.

2. Embrace real-time decisioning—move beyond lagging indicators.

3. Design for autonomy—build systems that don’t just inform, but perform.

As AI matures from assistant to agent, marketing itself is becoming more autonomous, more intelligent—and significantly more effective.

Get in touch with our MarTech Experts.

Squaretalk Just Made WhatsApp a Weapon for B2B Sales Teams

In the ongoing battle for customer attention, Squaretalk is handing its users a new tool: WhatsApp. The cloud-native contact center platform has officially added the messaging giant to its omnichannel lineup, giving high-performing sales and outreach teams a secure, compliant, and familiar way to connect with customers—especially those who don't pick up unknown calls anymore.

With WhatsApp now embedded directly into Squaretalk’s interface, businesses can streamline communications, boost engagement, and meet today’s expectations for safety and speed—all without switching tabs.

Why WhatsApp? Because No One Answers Cold Calls Anymore

Squaretalk’s CEO, Elie Rubin, cuts to the chase: “Customers are far less inclined to answer calls or engage with messages from unfamiliar numbers.”

The move to WhatsApp isn’t just about reach—it’s about recognition and trust. WhatsApp’s stringent verification processes and massive global user base offer legitimacy from the first ping. For B2C and B2B organizations alike, that’s a competitive advantage.

And Squaretalk didn’t just bolt it on. The integration means businesses can now run phone calls, SMS, and WhatsApp chats in one unified workspace—complete with compliance, audit trails, and security baked in.

From Spam to Secure: Built-In Protection from the First Touch

What sets Squaretalk’s WhatsApp feature apart isn’t just convenience—it’s security intelligence.

• End-to-end encryption via WhatsApp

• AI-powered sentiment analysis to catch risky interactions

• Brute-force login protection and IP-based access control

• Meta-verified profiles using pre-approved templates

• SOC 2-certified data handling with full GDPR and PCI DSS compliance

In short: This isn’t just another channel—it’s a trust framework that elevates conversations while minimizing fraud, phishing, and impersonation.

Especially in high-risk, high-regulation industries like finance, healthcare, or ecommerce, Squaretalk’s approach means outreach teams can finally scale without stepping into compliance gray zones.

For Support Teams and SDRs, It’s a Productivity Booster Too

By letting users fire off pre-approved WhatsApp templates and auto-suggested replies from within a single dashboard, Squaretalk reduces friction for outreach and support teams. Add full audit logs, and you’ve got structured communication that’s scalable, secure, and ready for quality control reviews.

“Our goal is to provide features that answer the real-life needs of support teams and outreach specialists,” Rubin says. “With WhatsApp now integrated directly into Squaretalk, every conversation is protected, fully auditable, and structured to meet internal quality standards.”

The Bigger Picture: Real-Time, Real Secure, Real Results

Squaretalk's WhatsApp integration isn’t just about adding another messaging app. It's about redefining how companies handle outreach in a world that's growing more skeptical, cautious, and privacy-conscious.

For any business that relies on trust, verified identity, and seamless engagement, the message is clear: Omnichannel isn't optional anymore—and neither is security.

Get in touch with our MarTech Experts.

AI in the Banker’s Seat: Curinos’ Amplero Turns CRM Into a Revenue Engine

CRM tools are often where insights go to die—static records, siloed systems, and too much toggling for too little value. Curinos, the global data intelligence firm known for its analytics pedigree in financial services, is flipping that script with Amplero, its new CRM-integrated application that brings decision intelligence straight to the banking frontline.

Rather than burying data in dashboards, Amplero serves real-time, behavior-driven recommendations right inside the banker’s workflow—no extra screens, no guesswork.

From CRM Clutter to Customer Intelligence

Amplero isn’t your typical plug-in. It delivers AI-powered insights and next-best-action prompts directly within a financial institution’s CRM, transforming the way bankers engage with customers. The tool learns continuously from each interaction, refining its recommendations to help bankers personalize conversations, uncover upsell opportunities, and boost overall relationship value.

The premise is simple: Instead of asking bankers to sift through reports, Amplero tells them exactly who to talk to, when, and what to offer.

"In today's competitive banking environment, delivering personalized experiences is no longer optional—it's essential," said Sarah Welch, Managing Director at Curinos. “Amplero gives bankers a 'superpower'—real-time intelligence and precision guidance, embedded directly into their daily tools.”

Continuous Learning = Smarter Engagements

Each interaction with Amplero feeds a learning loop, making the system more intelligent with time. This means recommendations become sharper, timing gets more precise, and customer engagements evolve from routine to revenue-driving.

For banks, this translates into:

• Increased customer loyalty through relevant conversations

• Higher share of wallet via smart cross-sell and upsell

• Stronger frontline productivity without toggling between tools

• Better use of CRM investment by transforming it into an action hub

A Strategic Shift in Banking CX

The Amplero launch reflects a broader trend in financial services: turning customer data into proactive service, not just retroactive insights. As AI-powered personalization becomes table stakes, the ability to embed intelligence into daily workflows—not just executive dashboards—could be the next big battleground in banking CX.

And for a traditionally risk-averse industry, Curinos’ decision to merge behavioral intelligence with frontline CRM could mark a strategic turning point—where advising replaces selling, and engagement drives growth.

Get in touch with our MarTech Experts.

Ours Privacy Tackles Healthcare Marketing’s Legal Minefield with Consent-First CDP

In a privacy minefield where HIPAA meets a patchwork of ever-changing state regulations, healthcare marketers are finding themselves increasingly cornered. Ours Privacy, a healthcare-specific customer data platform (CDP), is now offering a lifeline—becoming the first CDP in healthcare to integrate a full-fledged consent management platform (CMP).

This expansion isn’t just a feature update; it’s a strategic pivot. It gives healthcare marketers an end-to-end solution to collect, manage, and activate customer data while staying on the right side of complex compliance regimes.

Why This Matters: The Compliance Crunch Is Real

From California to Connecticut, a tidal wave of new privacy legislation is reshaping how healthcare entities can track, segment, and market to consumers. Platforms like Meta and Google are tightening restrictions, and the threat of privacy lawsuits looms large.

Ours Privacy’s integrated CMP directly addresses this, allowing healthcare organizations to continue using industry-standard tools like Google Tag Manager, GA4, Google Ads, and Meta, but in a HIPAA-compliant way. That’s a huge win for marketing teams that have been flying blind or overly cautious for fear of non-compliance.

“As former healthcare marketers operating a national telehealth platform, we lived through these challenges,” said Jessica Holton, Co-founder of Ours Privacy. “We didn’t just build a tool—we built the platform we wish we had.”

Privacy-First, Built from the Front Lines

Unlike one-size-fits-all solutions, Ours Privacy was created by a team that’s been in the healthcare marketing trenches. The result? A privacy-first platform purpose-built for the nuances of patient communication, regulatory oversight, and data handling in healthcare.

With this latest update, Ours Privacy now offers:

• A healthcare-specific CDP

• Integrated consent management

• Web scanning and audience segmentation

• Embedded maps, videos, and multilingual support

• Compatibility with top martech platforms—all while maintaining privacy standards

It’s a tightly integrated suite that goes beyond compliance to actively enable growth—an increasingly rare combination in healthcare tech.

Backed by Rock Health and Others: A Vote of Confidence

The announcement coincides with a fresh funding round led by Rock Health, with participation from Switch Ventures, GreyMatter, and TMV. According to Sean Day, Principal at Rock Health, “Regulatory scrutiny is intensifying, and the need for what Ours Privacy has built is only becoming more urgent.”

That urgency is shared across the healthcare landscape. Enterprises are hungry for tools that don’t just avoid legal landmines but empower outreach—tools that see privacy not as a blocker, but as a foundation for trust and scale.

The Takeaway: Privacy Can’t Be an Afterthought

For an industry steeped in red tape, Ours Privacy’s CDP + CMP model could set a new standard. By embedding consent directly into the customer data infrastructure, the platform gives healthcare marketers a way to reclaim creativity and efficiency—without compromising on compliance.

In short: it’s no longer about working around privacy constraints. It’s about working through them—with precision.

Get in touch with our MarTech Experts.

Andersen Consulting Joins Forces with NextGen Invent to Accelerate AI-Led Digital Transformation

As the race for intelligent enterprise transformation accelerates, Andersen Consulting is sharpening its edge with a new strategic alliance. The global consulting firm has announced a collaboration agreement with NextGen Invent, a U.S.-based AI enablement and data solutions company, aimed at scaling next-gen technology delivery across industries.

This partnership isn’t just a handshake—it’s a deep integaration of generative AI, machine learning, and intelligent automation into Andersen’s global platform, as businesses increasingly seek data-centric strategies to stay competitive.

A Smart Match for Smarter Business Outcomes

With a footprint across healthcare, financial services, life sciences, and manufacturing, NextGen Invent has earned a reputation for turning advanced analytics into measurable business results. Their tech stack spans digital product development, IoT, and automation, with a strong emphasis on generative AI and applied data science.

“Andersen Consulting is a natural fit,” said Deepak Mittal, Founder and CEO of NextGen Invent. “We’re both committed to helping clients make smarter decisions through technology. This collaboration lets us scale our impact and help more organizations fast-track their digital maturity.”

The alliance is a force multiplier for Andersen’s consulting arm, which already operates in more than 500 global locations through Andersen Global’s multidimensional service model. The addition of NextGen Invent strengthens its AI transformation, digital strategy, and data advisory services.

A Broader Vision for Intelligent Transformation

“This partnership reinforces our mission to deliver transformative, AI-powered solutions globally,” said Mark L. Vorsatz, Global Chairman and CEO of Andersen. “NextGen Invent’s entrepreneurial spirit and deep analytics expertise align perfectly with our own focus on innovation and outcomes.”

At a time when businesses are no longer asking if they should embrace AI, but how fast they can implement it, the Andersen–NextGen alignment offers a compelling answer: combine global reach with cutting-edge innovation to help clients move from insight to execution—fast.

Industry Implications: A Step Toward Competitive AI at Scale

The move reflects a broader industry shift. As consultancies double down on AI capabilities, the differentiator will be how effectively they can operationalize data and AI within client organizations—not just in proof-of-concept labs, but in real-world systems, workflows, and customer experiences.

With this deal, Andersen not only gains technical muscle, but also a startup-style velocity, critical for competing in today’s fast-moving advisory landscape.

Get in touch with our MarTech Experts.

Longboat Mobility Fast-Tracks Customer Engagement with Personalized AI Video Powered by Idomoo

In a first for its industry, Longboat Mobility is revamping how customers discover and interact with its services—through personalized, AI-generated video onboarding experiences. The telecom brand partnered with video personalization platform Idomoo, using its generative AI tool Lucas to create scalable, interactive videos tailored to each user.

What would typically take weeks of creative back-and-forth took just four days, thanks to Lucas. The result? A polished, branded video that not only reflects Longboat Mobility’s value proposition but also launched a full three months ahead of schedule, fueling faster customer acquisition and deeper engagement.

Personalized. Interactive. Lightning Fast.

Built on Idomoo’s Next Generation Video Platform, the videos weren’t just personalized—they were fully dynamic and clickable, offering different calls to action depending on customer segment. Whether new to the platform or exploring specific services, viewers were guided through a more relevant and seamless experience.

BJ Higgins, Founder and CEO of Longboat Mobility, noted, “We were impressed by how simple it was to go from idea to final video. Lucas made the process fast, intuitive, and the final product communicates our brand clearly while exciting new customers.”

A New Standard for AI Video in Customer Experience

With personalization now a must-have in digital customer journeys, Longboat is setting a precedent for its sector—becoming the first in its industry to deploy AI-driven personalized videos at scale.

And the benefits extend beyond onboarding. Interactive video allows Longboat to turn static messaging into performance-based campaigns, measuring clicks, conversions, and engagement in real time.

“Speed to market is critical in today’s landscape,” said Yotam Ben Ami, CMO at Idomoo. “Lucas empowers brands to go from script to screen faster than ever. It’s not just about saving time—it’s about delivering timely, relevant content that drives ROI.”

Video at the Speed of a Prompt

Idomoo’s Lucas AI handles virtually the entire video creation pipeline—from scripting to visuals to voiceover—using just a prompt such as a webpage or text file. For brands looking to scale video without scaling overhead, that’s a compelling proposition.

Longboat’s campaign proves the model works: AI-powered video creation can now be as fast as writing an email—with results that are trackable, brand-aligned, and deeply personalized.

Get in touch with our MarTech Experts.