Teads is once again raising the bar in digital advertising. The omnichannel outcomes platform has announced the beta launch of Connected Ads, a new format designed to boost brand visibility and engagement across premium publisher pages—without compromising user experience.

Launched in six global markets, Connected Ads reflects Teads’ commitment to blending creative innovation with performance-driven results, giving marketers new storytelling tools in a cluttered digital landscape.

Features of Connected Ads:

• Dual Placement, Unified Experience:
  Connected Ads features two sequential ad units—one embedded mid-article and another appearing at the end—within the same content session. This dual exposure allows brands to reinforce messaging, guide users through a narrative, or encourage immediate action.

• Built for Engagement, Not Disruption:
  The placements are engineered to maintain user-first design principles, ensuring ads are high-impact without being intrusive. It’s an ad experience that complements content instead of interrupting it.

• Creative Exclusivity on Teads:
  The format is available only on the Teads platform, emphasizing its uniqueness in the marketplace. Brands using Connected Ads can stand out with interactive or rich media storytelling sequences optimized for high attention.

• Brand-to-Performance in One Format:
  By combining branding and direct-response elements in a single experience, Connected Ads embodies Teads’ core “brandformance” value proposition—helping advertisers move seamlessly from awareness to action.

Market Launch & Early Adoption:

The beta rollout is currently live across major publishers in Germany, France, Italy, Japan, the UK, and the US, with enterprise brands already testing the format. Early results are expected to inform broader availability and optimization strategies as Teads continues to expand its creative ecosystem.

Executive Commentary:

“With this unique ad experience, we're giving brands the ability to cut through the noise and tell new impactful stories,” said Remi Cackel, EVP of Global Demand Product at Teads. “It’s the first step in achieving brandformance goals in one seamless experience, powered by high-quality environments and user-first design.”

Teads' Connected Ads are not just a new format—they represent a strategic evolution in how advertisers engage across the open web. By offering sequential storytelling, exclusive creative control, and scalable performance, Teads is equipping brands to navigate a more fragmented digital world with clarity and cohesion.

As the lines blur between brand awareness and performance marketing, innovations like this could redefine what effective digital advertising looks like in the years ahead.

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