Ours Privacy Tackles Healthcare Marketing’s Legal Minefield with Consent-First CDP

In a privacy minefield where HIPAA meets a patchwork of ever-changing state regulations, healthcare marketers are finding themselves increasingly cornered. Ours Privacy, a healthcare-specific customer data platform (CDP), is now offering a lifeline—becoming the first CDP in healthcare to integrate a full-fledged consent management platform (CMP).

This expansion isn’t just a feature update; it’s a strategic pivot. It gives healthcare marketers an end-to-end solution to collect, manage, and activate customer data while staying on the right side of complex compliance regimes.

Why This Matters: The Compliance Crunch Is Real

From California to Connecticut, a tidal wave of new privacy legislation is reshaping how healthcare entities can track, segment, and market to consumers. Platforms like Meta and Google are tightening restrictions, and the threat of privacy lawsuits looms large.

Ours Privacy’s integrated CMP directly addresses this, allowing healthcare organizations to continue using industry-standard tools like Google Tag Manager, GA4, Google Ads, and Meta, but in a HIPAA-compliant way. That’s a huge win for marketing teams that have been flying blind or overly cautious for fear of non-compliance.

“As former healthcare marketers operating a national telehealth platform, we lived through these challenges,” said Jessica Holton, Co-founder of Ours Privacy. “We didn’t just build a tool—we built the platform we wish we had.”

Privacy-First, Built from the Front Lines

Unlike one-size-fits-all solutions, Ours Privacy was created by a team that’s been in the healthcare marketing trenches. The result? A privacy-first platform purpose-built for the nuances of patient communication, regulatory oversight, and data handling in healthcare.

With this latest update, Ours Privacy now offers:

• A healthcare-specific CDP

• Integrated consent management

• Web scanning and audience segmentation

• Embedded maps, videos, and multilingual support

• Compatibility with top martech platforms—all while maintaining privacy standards

It’s a tightly integrated suite that goes beyond compliance to actively enable growth—an increasingly rare combination in healthcare tech.

Backed by Rock Health and Others: A Vote of Confidence

The announcement coincides with a fresh funding round led by Rock Health, with participation from Switch Ventures, GreyMatter, and TMV. According to Sean Day, Principal at Rock Health, “Regulatory scrutiny is intensifying, and the need for what Ours Privacy has built is only becoming more urgent.”

That urgency is shared across the healthcare landscape. Enterprises are hungry for tools that don’t just avoid legal landmines but empower outreach—tools that see privacy not as a blocker, but as a foundation for trust and scale.

The Takeaway: Privacy Can’t Be an Afterthought

For an industry steeped in red tape, Ours Privacy’s CDP + CMP model could set a new standard. By embedding consent directly into the customer data infrastructure, the platform gives healthcare marketers a way to reclaim creativity and efficiency—without compromising on compliance.

In short: it’s no longer about working around privacy constraints. It’s about working through them—with precision.

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