In a digital age where timing is everything, Wiland is bringing fresh momentum to a classic marketing channel—direct mail. The data-driven marketing firm has unveiled RapidPost, a turnkey solution that lets brands reach high-value customers and prospects with small-format, hyper-targeted mailings in as little as 7 to 10 days.

Think of it as real-time direct mail—powered by predictive modeling and behavioral data, RapidPost aims to help marketers strike while the iron’s hot.

Speed Meets Strategy

Marketers have long struggled with the lag between identifying buying signals and executing a direct mail campaign. With RapidPost, that delay is drastically reduced.

Built on Wiland’s proprietary first-party data and recency-based modeling, RapidPost identifies consumers who’ve recently made purchases or donations. That insight allows marketers to get in front of active buyers at the moment they’re most likely to engage—leading to better campaign performance and higher returns.

“RapidPost was developed in direct response to what our clients told us they need: speed, precision, and adaptability,” said Wiland CEO Mike Gingell. “This isn’t your grandmother’s direct mail—it’s real-time marketing, designed to cut through the noise.”

Targeted Use Cases for Maximum Impact

While email inboxes grow increasingly crowded and digital ad targeting faces privacy hurdles, direct mail—especially the kind that’s smart, fast, and personalized—is having a moment.

RapidPost is ideally suited for:

• Promoting top-selling or seasonal products

• Re-engaging lapsed customers with relevant offers

• Augmenting or replacing catalog campaigns

• Retaining customers during low-acquisition periods

• Supporting nonprofit donor appeals with real-time urgency

• Delivering timely, personalized promotions to DTC and omnichannel audiences

Integration Without Interruption

Whether brands need Wiland to run the full campaign or simply provide the data, RapidPost is built to plug into existing marketing systems. Wiland also offers a curated network of print and creative specialists, ensuring that execution matches the speed and precision of the targeting.

A New Chapter for Direct Mail?

With the reemergence of direct mail as a viable performance channel, Wiland is positioning itself at the forefront of the medium’s evolution—bridging the gap between intent signals and tactile delivery.

And in an era of diminishing cookies and fragmented digital journeys, RapidPost might just be what marketers didn’t know they were missing: fast, data-fueled, and surprisingly personal.

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