News

Aprio Expands Brand Strategy With Connected TV Campaign to Accelerate Growth

As professional services firms compete for greater visibility in an increasingly digital marketplace, branding is becoming a strategic growth lever rather than simply a marketing function. Aprio, one of the largest accounting and business advisory firms in the United States, has launched a new national brand awareness campaign in partnership with Marketing Architects, signaling a broader...

marketing 7 Aug 2026

Brandi AI Wins MarTech Award as AI Search Visibility Emerges as a New Marketing Metric

As AI-powered search transforms how buyers discover and evaluate brands, enterprises are beginning to measure a new form of digital visibility—how they appear in AI-generated answers. Brandi AI has been named "AI Search Visibility Platform of the Year" in the 2026 MarTech Breakthrough Awards, recognizing its platform for helping organizations monitor, analyze, and improve brand representation...

marketing 7 Aug 2026

Markup AI Wins MarTech Award as AI Content Governance Becomes an Enterprise Priority

As generative AI accelerates enterprise content creation, organizations are increasingly focused on governing AI-generated output rather than simply producing more of it. Markup AI has been named "AI-Powered Writing Solution of the Year" in the 2026 MarTech Breakthrough Awards for its Content Guardian Agents℠ platform, reflecting the growing demand for AI-driven content governance, brand...

marketing 7 Aug 2026

Emplifi earns MarTech recognition as AI-powered social media monitoring advances enterprise customer intelligence and engagement.

Social media monitoring is evolving beyond brand tracking into a real-time decision-making capability powered by artificial intelligence. Emplifi has been named "Social Media Monitoring Software of the Year" in the 2026 MarTech Breakthrough Awards, recognizing its AI-driven platform that helps enterprises convert social conversations into actionable customer engagement, marketing intelligence...

marketing 7 Aug 2026

Cision Wins Three MarTech Awards as AI Reshapes PR, Social Listening, and AEO

As artificial intelligence transforms how brands monitor audiences, distribute content, and optimize visibility across AI-powered search platforms, communications technology providers are expanding beyond traditional public relations tools. Cision has earned three category wins in the 2026 MarTech Breakthrough Awards, with Brandwatch recognized for social listening and PR Newswire honored for...

marketing 7 Aug 2026

Endear Wins MarTech Award as AI and Store Associates Redefine Retail CRM

Retail brands are increasingly blending artificial intelligence with human expertise to deliver more personalized customer experiences across digital and physical channels. Endear, a retail customer relationship management (CRM) platform, has been named Cross-Channel Orchestration Platform of the Year in the 2026 MarTech Breakthrough Awards, highlighting a growing shift toward AI-assisted...

marketing 7 Aug 2026

Rokt mParticle Wins MarTech Award as Customer Identity Becomes a Growth Engine

Customer identity has become one of the most strategic assets in enterprise marketing as organizations navigate fragmented digital ecosystems and tightening privacy regulations. Rokt mParticle has been named "Customer Identity Platform of the Year" in the 2026 MarTech Breakthrough Awards, highlighting the growing importance of identity-driven customer data platforms (CDPs) that help brands unify...

marketing 7 Aug 2026

Becausal Wins MarTech Breakthrough Award as Causal AI Redefines CPG Marketing Analytics

As consumer brands seek greater transparency in AI-driven marketing decisions, causal AI is emerging as an alternative to traditional predictive models. Purchase intelligence provider Becausal has been named Overall Marketing Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards while also earning a place in the NRF Europe Innovators Showcase, underscoring growing industry...

marketing 7 Aug 2026