News

HG Insights Launches GEO-Powered Software Review Platform for AI Search Visibility

As generative AI reshapes how enterprise buyers research software, visibility in AI-generated answers is becoming as important as traditional search rankings. HG Insights has introduced what it describes as the industry's first GEO-powered software review platform, combining AI search monitoring, verified customer reviews, technographic intelligence, and optimization services to help B2B...

marketing 6 Aug 2026

TransUnion Study Finds AI Readiness Gap Persists Despite Rising Enterprise Marketing Investment

Artificial intelligence has become a strategic priority across enterprise marketing, yet a growing disconnect between ambition and execution is emerging. According to new research released by TransUnion, many organizations believe AI will reshape marketing operations, but relatively few have established the data, processes, and workforce capabilities required to maximize its potential. The study...

marketing 6 Aug 2026

Bloomberg Vault Expands AI Surveillance for Financial Compliance

Financial institutions are increasingly turning to artificial intelligence to manage the growing complexity of regulatory compliance and communications monitoring. Bloomberg has expanded the AI capabilities of Bloomberg Vault with two new surveillance models designed to help compliance teams identify potential insider dealing and personal trading risks while reducing false-positive alerts across...

marketing 6 Aug 2026

My Code Report Says Cultural Relevance Will Shape 2026 Midterm Political Marketing

As political campaigns prepare for the 2026 U.S. midterm elections, audience targeting is evolving beyond demographics and party affiliation. My Code, a culture-first media company and marketing agency, has released new research suggesting that successful political advertising will increasingly depend on culturally relevant messaging that aligns with voters' lived experiences rather than broad...

marketing 6 Aug 2026

Recastia Launches AI Tool to Convert PDFs into Shareable Videos

As businesses increasingly repurpose existing content for digital-first audiences, static documents are giving way to more engaging multimedia formats. Recastia has introduced a new PDF-to-video tool that enables marketers, sales teams, and training professionals to transform PDF documents into AI-enhanced videos complete with optional avatars, voiceovers, captions, and browser-based sharing...

marketing 6 Aug 2026

OUTFRONT and New York Jets Partner to Expand Omnichannel Sports Marketing

Sports marketing is increasingly extending beyond stadium walls as brands seek to engage fans throughout their entire event journey. Reflecting this evolution, OUTFRONT Media and the New York Jets have signed a multi-year exclusive partnership that combines digital out-of-home (DOOH) advertising, experiential marketing, and real-time campaign activation to help advertisers connect with fans...

marketing 6 Aug 2026

BillingPlatform Expands Executive Team to Advance AI-Native Monetization Platform

Artificial intelligence is reshaping enterprise finance as organizations modernize billing, revenue recognition, and monetization strategies for subscription and usage-based business models. Reflecting this shift, BillingPlatform has expanded its executive leadership team with three senior appointments aimed at accelerating its AI-native platform strategy and strengthening its position in the...

marketing 6 Aug 2026

Gravyty Expands Leadership Team to Accelerate AI Innovation for Higher Education

Artificial intelligence is becoming a strategic priority for colleges and universities seeking to improve student engagement, fundraising, and operational efficiency. Reflecting that momentum, Gravyty has expanded its executive leadership team by appointing Margaret Onisick Lawless as Chief Product and Technology Officer and Brandon Stec as Senior Vice President of Marketing, reinforcing its...

marketing 6 Aug 2026