News

Kineto Launches Kinetik For Teams to Automate Influencer Marketing

The launch reflects a broader shift in enterprise marketing software: AI is moving from generating individual pieces of content toward handling multi-step workflows. Kineto's Kinetik For Teams is designed to operate inside tools teams already use, particularly Slack and WhatsApp. According to the company, it can connect with social platforms and marketing systems, allowing marketers to work with...

social media management 14 Aug 2026

Samsonite to Acquire BÉIS in $210 Million Lifestyle Brand Deal

Samsonite Group is acquiring digitally native travel and lifestyle brand BÉIS for approximately $210 million, expanding its portfolio while adding a social-first consumer business with a strong e-commerce and creator-marketing presence. Samsonite Group is betting that its next phase of growth will come from more than traditional luggage. The company has agreed to acquire BÉIS, the travel and...

marketing 13 Aug 2026

Printing Limitless Expands Custom Banner Printing for Outdoor Advertising

Printing Limitless is expanding its custom banner printing portfolio as businesses increasingly look for flexible, lower-complexity ways to build visibility across storefronts, events, trade shows and outdoor advertising environments. Outdoor advertising does not always require a large media budget or a complex campaign infrastructure. For small businesses, retailers, event organizers and local...

marketing 13 Aug 2026

Americaneagle.com Earns Sitecore Diamond Partner Status

Americaneagle.com has reached the highest tier in Sitecore's global partner program, becoming a Sitecore Diamond Partner as the digital experience platform expands its focus on AI, personalization and enterprise content operations. Americaneagle.com has been named a Sitecore Diamond Partner, earning the highest designation available in Sitecore's global partner program and strengthening its...

marketing 13 Aug 2026

Marketing Architects and MCG Add Agentic Supply Layer to Performance TV

Marketing Architects and Media Consulting Group (MCG) are partnering to combine AI-driven media buying with upstream Connected TV supply optimization, creating a more automated approach to evaluating, shaping and purchasing streaming inventory for performance-focused advertisers. Connected TV advertising has moved from a primarily brand-oriented channel into an increasingly measurable part of the...

marketing 13 Aug 2026

Guideline and Tinuiti Challenge Assumptions About Agency Buying Power

Guideline is partnering with independent media agency Tinuiti to bring verified advertising market data into agency performance benchmarking, challenging the assumption that independent agencies must sacrifice media buying power because they lack the scale of holding-company networks. For years, media buying power has been closely associated with agency size. Large holding companies have...

marketing 13 Aug 2026

Epoch Launches EpochX to Connect Events With B2B Marketing Pipeline

Epoch is expanding its AI-native events platform into B2B marketing with EpochX, a new offering designed to connect event registration, attendance and engagement with Salesforce and HubSpot. The goal is to give field marketing, event marketing and demand generation teams a clearer way to measure how events contribute to pipeline and revenue. For years, B2B marketing teams have invested heavily in...

marketing 13 Aug 2026

Fintel Connect Releases 2026 CPA Guide for Financial Services Affiliate Growth

Fintel Connect has released its 2026 Cost Per Acquisition Guide for Affiliate Customer Growth in Financial Services, offering benchmarks and strategic guidance for financial brands navigating changing acquisition economics. The report examines how AI-driven discovery, affiliate competition and evolving partnership strategies are influencing customer acquisition costs across the U.S. and Canada...

marketing 13 Aug 2026