The Marketing Club (TMC) has announced a partnership with SMK, a leading digital training provider, to expand professional development opportunities for marketers across Australia and New Zealand.

Under the agreement, TMC members will gain discounted access to SMK’s flagship courses — including Marketing AI, Meta and Google Ads, LinkedIn for B2B, and Email Strategy — along with early access to whitepapers, trend briefings, and on-demand learning. Co-branded events and live sessions will be shaped directly by member feedback.

Addressing the Professional Development Gap

TMC, which has hosted over 85 events and built a community of 12,500+ marketers in three years, recently found that 85% of its members struggle to keep up with professional development, citing time and relevance as the biggest barriers.

“TMC members want to keep learning but often don’t know where to start,” said Chanel Clark, TMC Founder. “SMK’s content is clear, focused, and built for real-world marketing — that’s what makes this partnership so exciting.”

Flexible, Real-World Learning

Founded in 2010, SMK trains more than 10,000 marketing and communications professionals annually. Its courses are designed for practical application rather than theory overload.

“Marketers already have a lot on their plates, so training often gets pushed down the list,” said James Fitzgerald, SMK Executive Director of Programming. “By teaming up with TMC, we’re delivering learning that’s both doable and directly applicable.”

The first courses and events from the partnership will roll out to all TMC members in the coming weeks.

Author - mediaweek

Get in touch with our MarTech Experts.