Imparta isn’t just adding another AI platform to the corporate tech pile—it’s doubling down on the idea that AI should actually remember you. The UK-based sales enablement company has launched a fully agentic version of its award-winning i-Coach® AI system, designed to deliver personalized, proactive coaching at enterprise scale.

The upgrade aims to make every seller a top performer by combining human-like memory, proactive outreach, and an arsenal of 20+ specialized AI agents. Think of it as the difference between a polite waiter taking your order and a personal chef who knows you’re allergic to peanuts, remembers your favorite dish from last month, and has already started cooking it before you arrive.

From Reactive to Proactive AI

When Imparta introduced AI-powered coaching in 2023, it was already ahead of the curve. The new agentic i-Coach takes a bolder leap: it doesn’t just respond—it anticipates.

i-Coach AI remembers your role, goals, strengths, and past discussions. It tracks patterns, delivers methodology-aware roleplays, and sends follow-up prompts to keep sellers accountable. This isn’t the kind of chatbot that answers when you ask—it’s the kind that calls you to make sure you’re hitting targets.

20+ AI Agents, One Unified Platform

Under the hood, i-Coach AI runs on a hefty library of 1.5 million words of best-practice content across sales, service, and management. It powers over 20 AI agents with specialties ranging from call analysis and conversation intelligence to deal planning and creative problem-solving.

Where many AI tools risk becoming “islands” in the tech stack, Imparta designed i-Coach to integrate deeply into enterprise ecosystems. It connects to company data, orchestrates multiple vendor agents, and works with text, voice, and even video avatars. For companies already running AI tools, it can slot in as “headless agents” inside the existing environment.

Fixing the Analysis–Learning Gap

CEO Richard Barkey points out that many platforms can analyze conversations or offer training modules—but rarely both in a connected way. “They re-form the connection between analysis and learning that so many platforms break,” he says. The result is an adaptive coaching loop that doesn’t just evaluate performance but actively develops it.

Avoiding AI Silo Fatigue

Megan Andrew, Head of Platform and AI, says enterprise clients have been vocal about avoiding AI overload. “They already have too many ‘islands of AI’ leading to siloed data and poor UX,” she explains. i-Coach aims to unify those experiences, whether as a standalone platform or a behind-the-scenes orchestrator.

The Rollout Plan

To showcase the upgrade, Imparta is hosting live webinars and interactive demos starting August 28 and September 9. Attendees will get a closer look at:

• How agentic AI differs from traditional models

• The 20 AI agents your sales team actually needs

• The 5 types of human agents who make AI stick

• Key data integrations to maximize performance

• How to avoid AI silos for a unified user experience

Market Context

This launch lands in a crowded yet fragmented AI sales-enablement market, where tools like Gong, Chorus, and Outreach have made their mark. Imparta’s pitch? Skip the siloed analytics dashboards and invest in AI that learns, adapts, and actively coaches—without becoming another standalone system managers have to babysit.

If i-Coach delivers as promised, it could redefine how enterprise sales teams interact with AI—less as a reactive assistant, more as a proactive performance partner.

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