Visa has appointed Meble Tin as its new Head of Marketing for Oceania, overseeing Australia, New Zealand, and the Pacific Islands, effective 2 September 2025. Tin will be based in Sydney and joins from Airbnb, where she led Asia-Pacific marketing, following senior global brand roles at Apple.

Global Brand Expertise, Local Market Insight

Tin’s track record spans global brand development and regional adaptation, including leading Apple’s award-winning Today at Apple program across 500+ retail locations worldwide and steering Airbnb’s marketing strategy for diverse Asia-Pacific audiences.

At Visa, she will direct brand, client, and consumer engagement strategies while scaling marketing services for partners in banking, fintech, and merchant sectors. The role comes amid a shifting payments landscape and Visa’s push to deepen regional partnerships.

Strategic Marketing Services Push

Visa is investing heavily in data-driven marketing services for clients, aiming to help businesses grow through its data resources, creative capabilities, and marketing platforms. Tin’s experience translating complex technology into compelling narratives will be key to these efforts.

Alan Machet, Visa’s Group Country Manager for Oceania, called the hire “pivotal,” while Danielle Jin, Visa’s APAC Marketing Head, praised Tin’s instinct for connecting innovation with customer relevance.

Author - ITBrief  New Zealand

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