artificial intelligence marketing
Published on : Aug 13, 2025
Intelligent Relations—the AI PRTech company behind the AI-powered PR assistant Preston—has gone mobile. The company today announced the global launch of its first iOS and Android app, giving PR pros, founders, and comms teams the ability to manage campaigns, pitch journalists, and track results on the go.
This move tackles one of PR’s biggest modern challenges: the 24/7 news cycle. When media moments break, speed is everything—and Preston’s mobile app aims to be the always-on PR sidekick that fits in your palm.
“We’re putting the full power of our AI PR platform into users’ hands—literally—so they can pitch, respond, and track performance wherever they are,” said Stamatis N. Astra, co-founder of Intelligent Relations.
The app delivers real-time alerts, AI-generated press materials, smart journalist recommendations, and campaign analytics—all tuned for a mobile-first experience. Users can:
Monitor the media landscape live.
Generate and send personalized outreach instantly.
Receive AI suggestions on who to contact and how.
It’s a rethinking of PR software from the ground up, said lead developer Zeshan Javed, who rebuilt Preston’s AI engine and overhauled the UX to make complex PR workflows feel intuitive on a smartphone.
While traditional PR platforms often feel desktop-bound, clunky, and slow to adapt, Intelligent Relations is betting on speed + mobility as the new differentiator. Preston’s mobile-first approach offers a nimble alternative to legacy media databases and manual processes that can’t keep pace with today’s media velocity.
The app’s launch also marks a step forward in AI-assisted communications—a trend reshaping not only marketing but also corporate reputation management. As PR teams juggle shrinking news cycles, influencer channels, and AI-generated content, the ability to react instantly from anywhere could become the competitive edge.
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