News

Good At Marketing Introduces Verdict Prompting for AI-Driven Sales

As buyers increasingly use ChatGPT, Claude and Gemini to evaluate products before making purchasing decisions, marketers are experimenting with strategies designed for AI-assisted research. Good At Marketing, a Google Partner agency based in Boynton Beach, Florida, is calling its approach “Verdict Prompting,” a sales technique that gives prospects a structured prompt and lets their preferred AI...

marketing 13 Aug 2026

Marketing Evolution Launches Substrate as a System of Record for Marketing Performance

Marketing Evolution is positioning marketing measurement as infrastructure rather than a reporting function with the broad availability of the Substrate, a platform designed to unify fragmented performance data and provide a persistent foundation for measurement, simulation, optimization and AI-driven decision-making. Marketing organizations have accumulated more technology for managing...

marketing 13 Aug 2026

Artmarket.com Moves Artprice Toward an AI-First Art Market Platform

Artmarket.com is accelerating a major shift in how Artprice uses its proprietary art-market data, moving from incremental AI deployment toward an AI-first architecture designed to turn decades of market records into decision intelligence. The strategy centers on its proprietary Intuitive Art Market and Blind Spot systems and could reshape how collectors, researchers and financial institutions...

marketing 13 Aug 2026

MoxiWorks and Cloze Connect CRM Data Through RISE Integration

MoxiWorks is expanding the connectivity of its AI-powered real estate technology stack with a new integration between RISE and Cloze. The connection is designed to give real estate agents a synchronized view of contacts and activity across the two platforms, reducing duplicate data entry while extending access to campaigns, presentations and automation. Real estate agents often work across a...

marketing 13 Aug 2026

Strativera Expands CRM Credentials With Salesforce AppExchange Listing

Strativera is expanding its position in the CRM consulting market with a new Salesforce AppExchange listing, giving the digital marketing and revenue operations agency credentials across both Salesforce and HubSpot. The move reflects a broader shift among mid-market companies toward CRM-independent consulting partners that can align technology choices with sales and revenue processes. Digital...

marketing 13 Aug 2026

AI Adoption in Marketing Creates a New SEO-Like Opportunity

Artificial intelligence is moving through marketing at a pace that increasingly resembles the early days of search engine optimization. The difference is that AI is no longer simply another emerging channel: it is changing how marketing teams create content, analyze data, automate workflows and compete for visibility across search and digital platforms. For marketers who remember the early 2000s...

marketing 13 Aug 2026

Asia-Pacific Business Leaders Gather in Sri Lanka to Advance Sustainable Growth

Sustainability is increasingly moving from a corporate responsibility function into the core operating model of businesses across Asia-Pacific. That shift was on display in Colombo this week, where more than 200 business leaders, policymakers, sustainability practitioners, and United Nations representatives gathered for Forward Faster Now APAC 2026. The two-day event, organized by the United...

business 13 Aug 2026

Creativ Company Names Sarah Saul VP of Marketing and Communications

Creativ Company is bringing in a senior communications executive with deep experience in advertising technology as it looks to sharpen its market positioning around AI-powered marketing intelligence and creative strategy. The company announced that Sarah Saul has joined as Vice President of Marketing and Communications, where she will oversee global brand strategy, corporate communications...

marketing 13 Aug 2026