News

91% of Marine Businesses Lack an Integrated Digital Marketing Strategy

A new analysis of 879 marine businesses suggests that the industry's digital marketing problem is less about activity and more about coordination. While most companies maintain social media profiles and publish content, 91% showed no clear evidence of an integrated digital marketing strategy connecting SEO, content, social media, video, public relations, email, paid advertising and conversion...

marketing 14 Aug 2026

ImpactFactory.ai Launches AI-Powered Digital Marketing Agency in a Box

ImpactFactory.ai is entering the increasingly crowded AI marketing platform market with an ambitious proposition: put the core functions of a digital marketing agency into a single software system. Its new platform combines marketing strategy, content creation, media buying, website development, analytics and optimization, targeting a market where smaller businesses often struggle to coordinate...

marketing 14 Aug 2026

Propelis Connects Marks and SGX to Streamline Brand Execution in Japan

Propelis is expanding its integrated brand services model in Japan by bringing together the package design capabilities of Marks with SGX's packaging production expertise. The move reflects a broader shift in enterprise marketing toward connected creative, content and production workflows, as brands look to reduce fragmented processes while maintaining the precision required by Japan's demanding...

marketing 14 Aug 2026

Apollo Lands Inc. 5000, MarTech Breakthrough and G2 Honors

Apollo is adding another layer to its push into AI-powered go-to-market software, announcing recognition from the Inc. 5000, the 2026 MarTech Breakthrough Awards and G2. The awards arrive as sales and marketing teams increasingly look beyond standalone prospecting and automation tools toward platforms that can combine data, intelligence and execution in a single workflow. Apollo, the AI-powered...

marketing 14 Aug 2026

How AI Influencers Are Building Multiple Revenue Streams in 2026

A virtual influencer can publish content without the production requirements associated with a traditional human creator, potentially allowing operators to create and distribute content at much greater frequency. But audience scale alone does not guarantee a viable business. RM11's new framework argues that AI creators need multiple monetization channels rather than depending on a single...

marketing 14 Aug 2026

BTQ and ITCEN PNS Partner to Advance Post-Quantum Security in Korea

BTQ Technologies and ITCEN PNS are establishing a framework to evaluate, test and potentially commercialize quantum-resistant security technologies in Korea and international markets. The companies said the collaboration will cover financial networks, digital identity, biometric authentication, blockchain and Web3 security, as well as broader enterprise and government infrastructure. The timing...

technology 14 Aug 2026

Gen Z AI Backlash: 72% Have Punished Brands Over AI Marketing

Rival Technologies' July 2026 study found that 74% of surveyed Gen Z consumers reacted negatively after realizing that a brand's marketing had been created using AI. Half described their reaction as very negative, while only 8% responded positively. The behavioral consequences are more significant for marketers. Half of respondents said they had unfollowed a brand on social media after...

marketing 14 Aug 2026

Benzinga Launches Private Markets Newsfeed API for Pre-IPO Data

The launch reflects a broader shift in financial technology: the boundary between public-market intelligence and private-market research is becoming less distinct. For decades, private companies were difficult for retail investors and many smaller financial institutions to track systematically. Information about venture funding, secondary transactions and pre-IPO developments could be spread...

marketing 14 Aug 2026