The RepTrak Company—best known for turning corporate reputation into measurable, actionable data—has tapped two heavy hitters for its Board of Directors: Thierry D’Hers and Catherine Hernandez-Blades. The appointments are designed to fast-track product innovation, deepen AI capabilities, and sharpen governance expertise as the company scales its reputation intelligence platform.

A Data Visionary Joins the Fold

Thierry D’Hers brings serious product and engineering chops, with a career spanning more than two decades at the intersection of analytics and innovation. He played a key role in building Tableau’s data visualization capabilities—work that influenced Microsoft’s PowerBI ascent—before leading product and engineering at Vivun.

Now advising tech companies from AI startups to mission-driven nonprofits, D’Hers sees RepTrak as sitting “at the intersection of technology, data, and trust.” He joins the board as the company leans into AI-driven stakeholder perception tools.

A Global Reputation Leader with Governance Cred

Catherine Hernandez-Blades’ resume reads like a masterclass in corporate communications and governance. The Emmy and Cannes Lions award-winner has helmed marketing and communications at SAIC, Aflac, and Flex, and now serves on the board of CoreCivic. She’s also earned spots on the Forbes Top 50 Global CMOs list and at Davos for her international reputation work.

Hernandez-Blades isn’t just an admirer—she’s been a RepTrak customer for more than a decade. “It quantifies teams’ business impact and plays a critical role in C-suite decision-making,” she said, calling out the strategic importance of the company’s upcoming product releases.

Why This Matters for RepTrak

Both hires arrive as RepTrak pushes forward with Compass™, its new AI-powered platform aimed at giving brands a sharper, more predictive understanding of how they’re perceived by customers, employees, investors, and policymakers.

Mark Sonders, RepTrak’s CEO, says the blend of D’Hers’ product/AI expertise and Hernandez-Blades’ governance and ESG insight “positions us to serve our clients with more accurate information, deeper trust, and greater value than ever before.”

With AI and product innovation accelerating across martech and analytics, RepTrak’s board moves are as much about market positioning as they are about leadership—signaling that the company intends to compete not just on data, but on the intelligence and trust behind it.

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