New York–based PR powerhouse 5WPR, one of the largest independent agencies in the U.S., is expanding its services in Israel to give local companies a sharper edge in global markets. The move folds media buying, full-scale digital marketing, public relations, and integrated digital strategy into one package—custom-tailored for the country’s famously fast-moving business ecosystem.

Betting Big on a Small but Mighty Market

From Tel Aviv’s AI labs to Jerusalem’s healthtech startups, Israel has long punched above its weight in tech and innovation. But building world-class products isn’t enough; companies need equally world-class visibility to compete abroad.

“Israel is a hub for entrepreneurship and groundbreaking innovation,” said Ronn Torossian, Founder and Chairman of 5WPR. “By expanding our services here, we are doubling down on our belief in the region’s potential.”

It’s a calculated move: global investors are circling Israel’s tech sector despite geopolitical uncertainty, and competition for attention—especially in the U.S. and Europe—is fierce.

What’s New in the Toolkit

5WPR’s enhanced Israel playbook spans:

• Earned media to build credibility

• Paid campaigns for precision targeting

• Influencer marketing to tap niche audiences

• SEO and content creation for long-tail visibility

• Strategic partnerships to fast-track market entry

The firm says the focus will be on measurable results, with integrated campaigns designed to turn awareness into traction—and traction into market share.

Context: A Global PR Arms Race

The expansion puts 5WPR in closer competition with global agencies already embedded in the Israeli scene, such as Edelman and Weber Shandwick. But with over two decades of brand-building experience for clients across technology, consumer goods, and healthcare, 5WPR is positioning itself as a one-stop communications engine for scale-ups ready to go global.

For Israeli founders, the takeaway is clear: while product-market fit is critical, so is perception-market fit. And in a crowded global stage, having a PR partner who understands both the local culture and international playbook could be the difference between being a tech news headline—or just another LinkedIn post.

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