BELLEVUE, Wash. and COPENHAGEN, Denmark — Siteimprove today announced Siteimprove.ai, its new agentic content intelligence platform designed to help organizations create, manage, and optimize content for both human audiences and AI-powered search engines.

In an era where generative AI search is rewriting the rules of discoverability, Siteimprove says it can uniquely blend content performance with accessibility compliance, delivering measurable ROI while keeping brands compliant with regulations like EAA and ADA.

IDC analyst James McCormick calls this shift a necessary adaptation:

“Generative search is disrupting the digital landscape… Companies like Siteimprove are well positioned to lead this next evolution with a focus on content intelligence that brings the power of both content that performs and that is compliant.”

Agentic Content Intelligence in Action

Siteimprove.ai uses a modular AI Agent architecture to help marketing, accessibility, and content teams work in sync:

• Accessibility Agents: Proactively detect and fix compliance risks across websites, mobile apps, social channels, and documents.

• Analytics Agents: Provide conversational insights into traffic, engagement, and ROI, predicting performance trends.

• Search Agents: Optimize content for discoverability by both traditional search engines and AI-driven discovery platforms.

• Content Agents: Generate data-driven briefs, outlines, and high-quality drafts for faster content production.

• Orchestration Agents: Integrate with CMS, DXP, CMP, and other martech tools to embed Siteimprove.ai directly into existing workflows.

The platform runs on Amazon Bedrock with Amazon Nova Models, leveraging AgentCore for secure, large-scale AI agent deployment.

AWS’s Carol Potts says Siteimprove’s approach “helps customers improve content quality, accessibility compliance, and SEO/AIO at scale” while maintaining security and performance standards.

End-to-End Lifecycle, Accessibility-First

The launch addresses a major gap in fragmented enterprise content workflows. Siteimprove’s “Shift Left” approach builds accessibility into content from the earliest stages, enabling compliance without slowing down delivery.

It also integrates with a robust partner ecosystem, including Drupal, WordPress, Adobe, Optimizely, and WordPressVIP, ensuring that AI-driven content optimization happens where teams already work.

“In the AI era, enterprises are under tremendous pressure to meet rising compliance standards while ensuring their content performs — not just for people, but for AI,” said Nayaki Nayyar, CEO of Siteimprove. “Siteimprove.ai is the only platform delivering both on a unified agentic content intelligence framework.”

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