Evertune, a leader in Generative Engine Optimization (GEO) and AI-powered marketing, has closed a $15 million Series A funding round led by Felicis Ventures, joined by strategic AI and marketing investors from OpenAI, Uber, Meta, and Antenna, as well as returning backers Eniac Ventures, NextView Ventures, and Roger Ehrenberg.

The funding comes as AI-driven discovery reshapes the marketing landscape. With ChatGPT processing 2.5 billion prompts daily and 80% of consumers using AI summaries for nearly half of their searches (Bain & Company), Evertune positions itself as the go-to platform for measuring and optimizing brand visibility in AI-generated search results and recommendations.

“Marketing leaders can’t ignore AI’s transformative impact on consumer discovery,” said Brian Stempeck, CEO of Evertune. “Our platform delivers strategic insights and measurable results to ensure brands remain visible and relevant in AI-driven environments.”

Data-Driven AI Visibility

Evertune’s platform conducts 100,000+ AI model queries per brand, using direct API-level integrations with providers like OpenAI, Google, Anthropic, Meta, Perplexity, and DeepSeek. This enables consistent, statistically valid measurement of brand presence across multiple AI ecosystems.

Unlike consumer-facing analytics tools, Evertune focuses on enterprise-grade baseline AI model behavior to guide precise optimization strategies.

Building the AI Marketing Suite of the Future

While its core GEO analytics help brands improve placement in AI-generated responses, Evertune is also building out a full AI marketing suite targeting:

• AI-based advertising inside conversational models.

• AI commerce readiness, including transaction-enabled agents.

• Agent economy navigation tools for emerging digital assistants.

This expansion will address all AI-driven consumer touchpoints, from search to purchase.

Market Adoption and Client Impact

Trusted by Canada Goose, Miro, and WPP’s Choreograph, Evertune has seen strong adoption in B2B SaaS, private equity portfolios, automotive, and healthcare—markets where purchase decisions involve high consideration and brand trust.

“When we looked at the new breed of players tackling AI-driven discovery, Evertune stood out in strategy, tech, and credibility,” said Evan Hanlon, Global CEO of Choreograph.

Peter Deng, General Partner at Felicis and former VP of Product at OpenAI, highlighted the company’s measurement-first approach:

“If you’re not measuring correctly, your actions won’t be effective. Evertune nails both accuracy and execution.”

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