Doceree, the leading global healthcare marketing platform, introduces Co-Pay Spark at Asembia 2024 in Las Vegas. This innovative solution aims to revolutionize patient affordability and medication adherence by empowering healthcare professionals (HCPs) to access and promote assistance programs effectively.

1. Addressing Healthcare Affordability Crisis:

   • Co-Pay Spark targets the critical issue of medication affordability, with 1 in 4 Americans struggling to afford their medications.
   • Less than 10% of assistance programs are utilized, highlighting the urgency for innovative solutions like Co-Pay Spark.

2. Empowering HCPs:

   • Co-Pay Spark enables HCPs to easily provide access to manufacturer coupons, e-vouchers, and assistance programs offered by pharmaceutical brands.
   • Sparks real-time conversations between HCPs and patients, fostering awareness and utilization of assistance programs.

3. Advanced Technology Integration:

   • Leveraging patented technology and real-time benefits check (RTBC) integrations, Co-Pay Spark delivers personalized messages to HCPs within eRx platforms.
   • Bridges the patient affordability gap, significantly reducing prescription costs and abandonment rates.

4. Testimonials and Vision:

   • Harshit Jain MD, Founder & Global CEO of Doceree, emphasizes Co-Pay Spark's role in making healthcare more accessible and affordable for patients.
   • Highlights the platform's integrated, platform-agnostic technology, benefitting both patients and healthcare providers.

5. Key Features and Benefits:

   • Increased awareness and utilization of patient affordability programs among HCPs.
   • Seamless delivery of manufacturer offsets with prescriptions, enhancing patient affordability.
   • Personalized messaging enriched with RTBC information, ensuring HIPAA compliance and patient privacy.

Co-Pay Spark by Doceree emerges as a game-changer in healthcare, offering a comprehensive solution to enhance patient affordability and medication adherence. By empowering HCPs with real-time assistance program awareness, Co-Pay Spark aims to reduce the burden of prescription costs, improve medication adherence, and ultimately foster better patient outcomes. Attendees of Asembia 2024 are invited to explore Co-Pay Spark's transformative potential at Doceree's booth.

Advertisers can now drive performance and optimize in real-time across the entire sales funnel

Cadent, the premier independent solutions provider for omnichannel video advertising, introduces Performance TV, a groundbreaking solution reshaping advertising effectiveness by combining the broad reach of traditional TV with the precision targeting and measurability of digital.

1. Holistic Understanding with Performance TV:

   • Performance TV establishes a direct link between advertising and sales, offering a comprehensive view of omnichannel campaign impact.
   • Eliminates the complexity of piecing together reports from various digital, CTV, and linear TV sources, enabling focused optimization.

2. Success Story: Yamaha Motorsports:

   • Yamaha Motorsports leveraged Cadent Performance TV to drive in-store visits and conversions, witnessing significant increases in conversion volume and cost-per-conversion efficiency.
   • Real-time optimization and data-driven adjustments facilitated by Cadent's innovative platform.

3. Unique Capabilities Driven by Aperture Platform:

   • Aperture Viewer Graph and Data Marketplace enables seamless linkage of linear TV households and digital impressions with diverse measurement providers.
   • Real-time performance optimization powered by advanced machine learning (ML) and artificial intelligence (AI), enhancing campaign results.

4. Clean Supply Path and Enhanced Data Fidelity:

   • Aperture MX, Cadent's SSP, offers premium digital and CTV inventory verified by third parties, ensuring transparency and quality.
   • Direct connections between digital, linear, and CTV supply systems ensure minimal loss of data fidelity throughout the campaign lifecycle.

5. Vision for Advertisers:

   • Marcy Pentoney, SVP of Product at Cadent, emphasizes the importance of omnichannel measurement and the role of Performance TV in driving better outcomes for advertisers.
   • Performance TV empowers advertisers to leverage premium inventory with precise targeting and measurement, maximizing campaign effectiveness.

Cadent's Performance TV redefines advertising effectiveness by seamlessly integrating traditional TV with digital precision. With its unique capabilities and focus on outcomes, Performance TV empowers advertisers to achieve their goals efficiently, driving better business outcomes in today's complex media landscape.

Partnership empowers venues to offer professionals and guests more streamlined event experiences

GoTab, a prominent commerce and operations platform for restaurants and retail, announces its integration with Tripleseat, a leading cloud-based sales and event management platform. This partnership signals a new era in event planning, simplifying manual tasks and offering user-friendly solutions.

1. Seamless Event Management:

   • Tripleseat's integrated offering enables operators to book, manage, and process payments for events effortlessly.
   • Deposits made in Tripleseat seamlessly transition into event day tabs in GoTab's point-of-sale system, streamlining the close-out process.

2. Elevating Event Experiences:

   • GoTab enhances event experiences through custom Event Cards, facilitating personalized privileges for guests.
   • Event Cards, available in QR or RFID formats, simplify redemption and ensure hassle-free tax and gratuity coverage.

3. Efficient Operations:

   • Combining GoTab and Tripleseat streamlines event deposit retrieval and application, ensuring smooth operations.
   • Unified event sales reporting provides consistent insights and simplifies deposit and payment tracking.

4. Customer Commitment:

   • Jonathan Morse, CEO of Tripleseat, emphasizes the commitment to providing cutting-edge tools for simplified event management.
   • The partnership empowers venues to increase efficiency, streamline operations, and deliver exceptional guest experiences.

5. Revenue Enhancement:

   • The integration enables operators to boost revenue by over 30% for large-scale events, group reservations, and off-site catering.
   • Hassle-free booking and deposit payments contribute to a stress-free event experience, from start to finish.

The collaboration between GoTab and Tripleseat reshapes event management, offering operators unparalleled efficiency and enhancing guest experiences. With streamlined processes, personalized privileges, and increased revenue potential, this integration sets a new standard for seamless event operations in the hospitality industry.

'By the Numbers' view on the dashboard highlights key performance metrics and mobile-first updates provide quick access to revenue information

GigaStar, the startup bridging YouTube Creators and Investors, announces significant platform updates aimed at enhancing user experience and offering comprehensive insights into portfolio performance. These updates reaffirm GigaStar's commitment to empowering Creators and Investors in the evolving Creator Economy.

1. Empowering Creators and Investors:

   • GigaStar provides YouTube Creators with a streamlined way to raise capital through revenue-sharing securities listed on GigaStar Market.
   • Investors aged 18 or older can purchase these securities during drops, contributing to the future of content creation.

2. Enhanced Platform Features:

   • "By the Numbers" Dashboard: Provides users with a snapshot of their portfolio's performance, aiding decision-making.
   • Portfolio Dashboard Redesign: Offers simplified navigation, improved readability, and key data presentation.
   • Mobile-Friendly Bar Chart View: Enhances accessibility of revenue-sharing distribution information for efficient financial tracking.
   • Drop Calculator for Creators: Enables Creators to estimate potential fundraising amounts based on various factors.
   • Detailed "Drops & CRTs" Section: Organizes CRT performance data by drop, facilitating streamlined navigation.

3. Future Enhancements:

   • GigaStar Market Investor Flow: Planned enhancements for a more intuitive and streamlined user experience.
   • Transfer of Funds: Allows Investors to transfer received revenue via ACH to bank accounts.

4. GigaStar's Initiatives:

   • Launching a $1M fund to award grants to YouTube Creators, demonstrating commitment to supporting content creation.
   • Planned launch of secondary market platform by the end of 2024, expanding opportunities for Creators and Investors.

5. Impact and Growth:

   • GigaStar Market, an SEC-registered funding portal, has raised nearly $2M across eight YouTube channel offerings with over 12,000 Investor accounts.
   • With the Creator Economy projected to exceed $500 billion in 2024, GigaStar's innovative funding mechanism becomes increasingly significant.

GigaStar's platform enhancements signify a pivotal step in empowering YouTube Creators and Investors in the burgeoning Creator Economy. With streamlined fundraising mechanisms, comprehensive portfolio insights, and ongoing innovation, GigaStar continues to drive collaboration and growth opportunities for all stakeholders in the content creation ecosystem.

E-Planning, a leader in programmatic advertising solutions, announces a significant enhancement of its services through an expanded partnership with Pixalate. This collaboration, focused on advancing Connected TV (CTV) in programmatic advertising, represents a breakthrough in risk management for compliance, privacy, and ratings across digital platforms.

1. Evolution of Partnership:

   • Since 2021, E-Planning and Pixalate have collaborated to enhance programmatic buying services.
   • Introduction of Pixalate's blocklist feature in 2021 enabled precise targeting on sites, mobile apps, and CTV apps.

2. Enhanced Services:

   • In 2022, E-Planning integrated additional Pixalate services like Pre-bid and PostBid, ensuring risk reduction, brand safety, and traffic quality assurance.
   • Pixalate's suite of tools provides confidence to E-Planning's clients, preventing invalid traffic (IVT) across various digital platforms.

3. Accreditation and Recognition:

   • Pixalate holds Media Rating Council (MRC) accreditation for IVT detection and filtration across CTV, mobile apps, mobile web, and desktop.
   • With data on over 10 million apps, 80 million domains, and 300 million OTT devices, Pixalate is recognized as a leading solution in ad fraud prevention.

4. Partnership Endorsement:

   • Christine Rex, Director of Public Affairs at Pixalate, commends E-Planning's commitment to ad transparency and ecosystem trust.
   • The partnership allows E-Planning to focus on expanding service offerings and technological innovation in programmatic advertising.

5. Future Outlook:

   • E-Planning aims to capitalize on burgeoning sectors like CTV and integrate artificial intelligence to drive technological innovation in programmatic purchasing.
   • Both companies are committed to certifying and improving their practices to create a safer and more reliable advertising environment.

E-Planning's expanded partnership with Pixalate underscores its dedication to quality, transparency, and technological innovation in programmatic advertising. By leveraging Pixalate's advanced solutions, E-Planning reinforces its position as a leader in the industry, offering clients enhanced risk management and trust in the digital advertising ecosystem.

Similarweb, a global leader in digital intelligence, welcomes Susan Dunn as its new Chief Revenue Officer (CRO). Dunn brings extensive expertise in driving revenue growth and overseeing global Go-To-Market strategies.

1. Dunn’s Background:

   • Dunn served 32 years at NielsenIQ, including three as CRO.
   • Previously CEO of Byzzer, NielsenIQ’s emerging brands platform.
   • Holds experience in selling data and insights across various industries, including consumer packaged goods.

2. Dunn’s Achievements:

   • Proven track record in revenue growth and leading transformative initiatives.
   • Known for exceptional client service.
   • Past roles at The Hershey Company and Pillsbury.

3. Similarweb’s Perspective:

   • CEO Or Offer expresses excitement about Dunn’s appointment.
   • Recognizes Dunn’s expertise in digital intelligence's business value.
   • Confidence in Dunn's ability to drive revenue growth and expand global footprint.

4. Dunn’s Vision:

   • Excited to lead Similarweb's sales efforts.
   • Recognizes Similarweb's transformative digital intelligence solution.
   • Aims to deepen customer relationships and drive revenue growth.

5. Future Plans:

   • Dunn will be based in Atlanta.
   • Initial focus on optimizing global sales operations.
   • Plans to visit Similarweb’s global sales offices to seek operational enhancements.

Susan Dunn’s appointment as Chief Revenue Officer comes at a crucial juncture for Similarweb, amidst profitable growth and expansion. Her leadership promises to strengthen Similarweb's position in the digital intelligence landscape.

Stagwell showcases its 2023 achievements, emphasizing investments in AI, immersive branding, strategic acquisitions, and global expansion.

1. Investment in Digital Innovation:

   • Growth of Stagwell Marketing Cloud Group: 31% net revenue increase.
   • Partnerships with Google Cloud and Oracle for marketing AI solutions.
   • Continual product development in AI and emerging technologies.
   • Acquisitions of digital leaders.

2. Record New Business Pipeline:

   • Exceeded $270 million in net new business.
   • Expansion of Risk & Reputation Unit.
   • Successful launch of SPORT BEACH with support from Stagwell agencies.

3. Global Growth:

   • International net revenue up by 13% year-over-year.
   • Expansion in EMEA with new hubs in São Paulo and London.
   • Growing network of affiliate partnerships.

4. Strategic Acquisitions:

   • Acquisition of four companies in 2023 to enhance digital capabilities and global presence.

Stagwell emphasizes its focus on AI and immersive experiences for brands, showcasing work from agencies like Code and Theory, Left Field Labs, and GALE, aimed at transforming digital consumer experiences for better business outcomes.

Automated account review powered by OpenAI helps digital marketers identify and act on unexpected performance

Marin Software introduces its Anomaly Detector, a groundbreaking tool that automatically identifies and summarizes unexpected results in performance marketing campaigns across various ad platforms.

1. Overview of Anomaly Detector:

   • Automatically identifies and summarizes unexpected results.
   • Covers Google, Meta, Amazon, and other pay-per-click ad platforms.
   • Provides contextualized insights for faster, smarter decisions.

2. Features and Benefits:

   • Reviews performance across accounts, highlighting large changes.
   • Zooms into campaigns and ad groups, summarizing root causes.
   • Delivers easy-to-read narrative emails with actionable insights.

3. Addressing Marketers' Challenges:

   • Helps marketers navigate data deluge and avoid wasted ad spend.
   • Ensures important signals are not missed amidst daily performance variations.
   • Saves time by automating reporting, monitoring, and optimization.

4. Customer Testimonial:

   • YOTEL's Philip Ascott praises Anomaly Detector for automating performance monitoring and optimization.
   • Highlights its ability to predict performance trends and flag underperforming campaigns.

Marin's Anomaly Detector empowers performance marketers with real-time insights, leveraging AI to streamline optimization and drive better results across ad campaigns.