Sprinklr, the Unified-CXM platform, underscores its commitment to sustainability, diversity, and equity with the release of its inaugural Environmental, Social, and Governance (ESG) Report. Achieving a platinum rating from EcoVadis, Sprinklr demonstrates its dedication to responsible business practices and exceeding customer expectations in ethical and environmentally conscious ways.

1. Inaugural ESG Report: Sprinklr publishes its first Environmental, Social, and Governance (ESG) Report, showcasing its dedication to sustainability, diversity, and equity in business operations.

2. Top 1% Sustainability Performance: Sprinklr achieves a platinum rating from EcoVadis, placing it among the top 1% of participating companies for sustainability performance.

3. Founder and CEO's Commitment: Ragy Thomas, Founder and CEO of Sprinklr, emphasizes the company's core value of genuine care and commitment to ethical and environmentally conscious practices.

4. Unified ESG Efforts: Sprinklr's ESG commitment is integrated across all aspects of its business, from product design to implementation, reflecting its vision to create a new category of software focused on Unified-CXM.

Statement from Ragy Thomas, Founder and CEO of Sprinklr: "At Sprinklr, our core value is to passionately and genuinely care. We are deeply committed to building innovative solutions that exceed customer expectations while upholding ethical and environmentally conscious practices. Our ESG commitment is a unified effort across every part of our business, reflecting our vision to lead by example in responsible business practices."

Sprinklr's release of its inaugural ESG Report and achievement of a platinum rating from EcoVadis underscore its commitment to sustainability, diversity, and equity. As a Unified-CXM platform, Sprinklr sets an example for responsible business practices, demonstrating its dedication to driving positive impact beyond customer experiences.

Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen

Comcast Advertising publishes a global report titled "Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content," analyzing consumer behavior in navigating and discovering TV content across traditional and streaming platforms in the U.S. and EUR. The report provides insights to help platforms and content owners improve offerings and enhance the consumer experience amidst the challenges of content fragmentation.

1. Consumer Challenges in Content Discovery: The report highlights challenges faced by consumers in discovering TV content, with nearly two-thirds of U.S. viewers spending more than 6 minutes searching for something to watch, and 51% expressing frustration due to difficulty in finding new content.

2. Role of Social Circles and Genre Preferences: Social circles significantly influence content discovery, with 55% of U.S. viewers receiving recommendations from friends, family, and colleagues. Additionally, genre remains a foundational factor, with 94% of U.S. viewers considering it essential in choosing what to watch.

3. Persistence of Channel Surfing: Despite advancements in digital platforms, channel surfing remains prevalent, with 62% of Americans starting their content search through channel surfing or scrolling through program guides or apps.

4. Importance of Platform Recommendations and Promotions: Individual platforms play a crucial role in content selection, as 51% of U.S. viewers have discovered and watched content recommended on their home screen. Promotions and native ads also influence content consideration, with 85% of U.S. viewers likely to be influenced by provider-recommended content if they had seen an ad or trailer previously.

5. Comcast's Efforts in Content Discovery Improvement: Comcast has demonstrated a commitment to improving the content discovery process through initiatives like Comcast's Entertainment OS. This platform simplifies content discovery by offering voice search and an aggregated user experience across streaming apps, live channels, on-demand programming, and more.

Statements from Executives:

• Travis Flood, Executive Director of Insights, Comcast Advertising: Emphasizes the importance of understanding consumer challenges in content discovery to enhance the viewer experience and provide more value.

• Marcien Jenckes, President, Xumo and Managing Director, Comcast Advertising: Highlights Xumo's goal of simplifying TV viewing through features like AI-driven recommendations, FAST channel integration, and voice search on Comcast's Entertainment OS.

Comcast Advertising's report sheds light on the complexities of content discovery in a multiscreen TV environment, offering actionable insights for platforms and content owners to improve offerings and enhance the consumer experience. Comcast's commitment to simplifying content discovery through initiatives like Comcast's Entertainment OS underscores its dedication to addressing consumer challenges in the evolving TV landscape.

Amagi, a leading provider of cloud-based SaaS technology for broadcast and connected TV (CTV), releases its 11th edition of the Global FAST Report, showcasing sustained double-digit growth in the global Free Ad-supported Streaming Television (FAST) industry. The report provides valuable insights into viewer preferences, content trends, and regional nuances, underlining the significance of FAST as the fastest-growing business model in the streaming ecosystem.

1. Sustained Growth Metrics: The report reveals double-digit growth across key metrics compared to the previous year, including channel growth (28% vs. 25%), ad impressions (35% vs. 28%), and hours of viewing (42% vs. 26%), reaffirming FAST's status as a highly sought-after experience in the streaming landscape.

2. Insights from CRG Global: Gavin Bridge, VP of Media Research at CRG Global, emphasizes the importance of understanding regional content preferences and viewing habits to drive growth and engagement within the FAST ecosystem, particularly during the upfront season.

3. Data Sources and Methodology: Derived from more than 50 FAST services and 5,000+ channels using Amagi's THUNDERSTORM platform, the report incorporates insights from the 2024 Amagi Consumer Survey, reflecting the preferences of nearly 500 U.S. households across various income brackets.

4. Key Findings:

   • Continued Viewership Growth: FAST platforms witness a robust increase in monthly active users (MAU), outpacing SVOD and AVOD models.
   • Diversification of Content: FAST services expand beyond U.S.-centric, news-heavy content to offer diverse entertainment genres, catering to a global audience.
   • Importance of O&O Channels: Owned and operated channels contribute significantly to viewer engagement, particularly in popular genres like music, news, and entertainment.
   • Rise in Ad Impressions: Ad impressions show triple-digit growth in regions like APAC and LATAM, reflecting growing advertiser confidence in FAST platforms.
   • Addressing Viewer Dilemmas: FAST's linear viewing experience resolves the paradox of choice, enhancing viewer satisfaction and ad revenue potential.

5. Webinar Offering In-Depth Analysis: Amagi hosts an on-demand webinar, "What's on FAST? Tracking the content landscape and viewership trends," discussing the latest report findings and their implications for broadcasting and advertising.

6. Industry Recognition: Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi, emphasizes the report's role in equipping media companies, advertisers, and ecosystem players with actionable insights to navigate the evolving media landscape successfully.

Amagi's 11th Global FAST Report underscores the continued growth and significance of the FAST industry, providing comprehensive insights to drive strategic decision-making in content creation, distribution, and monetization. As viewer habits evolve, Amagi remains committed to empowering stakeholders with data-driven solutions for success in the modern media ecosystem.

Integration with Leading Event App Platform to Enhance Attendee Engagement, Drive Better On-Site Communication

Splash, a global event marketing technology company, announces its upcoming integration with Guidebook, a leading event app builder. This integration, available in June, aims to enhance attendee engagement by providing easier access to event information, improved on-site communication, and networking opportunities. 

1. Enhanced Attendee Experience: The integration between Splash and Guidebook enables event organizers to optimize attendee engagement by providing a dynamic, single source of event information through a custom mobile app. This replaces traditional methods like email and printed materials, facilitating real-time communication and networking.

2. Features and Functionality: Splash customers leveraging the integration gain access to Guidebook's comprehensive suite of features, including:

   • App Builder: Allows for the creation of custom, white-labeled apps with an intuitive, drag-and-drop interface.
   • Push Notifications: Deliver instant event updates to attendees' devices, ensuring timely communication.
   • Real-time Content Updates: Keep schedules, maps, and speaker lists up-to-date to reflect any changes.
   • Sessions and Engagement: Attendees can build personalized schedules, receive session recommendations, and engage with speakers via live polls, Q&A, and more.
   • Networking and Social Feed: Foster interaction among attendees through profiles, social feeds, private messaging, and social media integrations.
   • Info-sharing and Wayfinding: Provide attendees with personalized schedules, maps, speaker bios, documents, and self-guided tours.
   • Revenue Generation: Offer in-app sponsorship opportunities to generate additional revenue for event organizers and sponsors.
   • Analytics and Reporting: Access powerful data metrics to measure event success, including usage metrics, attendee activity tracking, and engagement metrics.

3. Streamlining Operations: By streamlining tedious tasks such as attendee communications and content updates, the integration helps event professionals focus on delivering impactful, memorable experiences for attendees.

4. Partnership Synergy: Splash and Guidebook share a common goal of simplifying event management processes and maximizing audience engagement. The integration aligns with both companies' missions to empower event organizers with innovative solutions.

5. Customer Benefits: The partnership enables Splash customers to leverage Guidebook's robust app-building capabilities seamlessly, enhancing attendee experiences and driving better business outcomes.

The collaboration between Splash and Guidebook represents a significant advancement in event technology, offering event organizers a comprehensive solution to elevate attendee engagement and streamline event operations. By leveraging the power of mobile apps, event professionals can create memorable experiences that drive meaningful connections and deliver tangible results.

Meyer brings a deep technical background, extensive knowledge of programmatic, and rich OpenX experience to the role.

OpenX Technologies, Inc., a leading omnichannel supply-side platform, announces the promotion of Joel Meyer to Senior Vice President of Engineering. Meyer’s appointment underscores OpenX’s commitment to innovation in programmatic advertising amidst upcoming changes like third-party cookie deprecation.

1. Meyer’s Background and Contributions:

   • Meyer, an OpenX veteran since 2009, rises from senior software engineer to Senior VP of Engineering.
   • Notable achievements include pioneering OpenX’s header bidding patents and leading cloud platform migration.
   • Recognized as a key figure in navigating the industry towards a cookieless future through expertise in Google’s Privacy Sandbox initiative.

2. Strategic Leadership and Responsibilities:

   • Reporting to CEO John Gentry, Meyer will spearhead OpenX’s global engineering team, driving strategic innovation.
   • Will provide direction to enhance product solutions amidst evolving programmatic landscape.
   • Appointment includes joining the Prebid Board, showcasing commitment to industry collaboration and advancement.

3. Meyer’s Vision and Ambition:

   • Expresses ambition to build a successful engineering organization and nurture impactful technology.
   • Emphasizes the critical role of technology in product success and growth.

4. Industry Recognition and Collaboration:

   • Garrett McGrath, Chairman of Prebid, lauds Meyer’s expertise and anticipates his valuable contributions.
   • OpenX’s partnership with Prebid underscores commitment to solving real-world challenges in programmatic advertising.

5. Career Trajectory and Expertise:

   • Meyer’s career spans from IBM to Xanga and Google’s Adwords, fostering a deep understanding of advertising technology.
   • Gentry acknowledges Meyer’s invaluable contributions to OpenX and foresees his continued success within the company.

Joel Meyer’s promotion to Senior Vice President of Engineering at OpenX signifies a strategic move to navigate the evolving landscape of programmatic advertising. His extensive experience and visionary leadership position OpenX for success amidst industry shifts and technological advancements.

Powered by Nielsen and Edison Research, audio listening trends will help advertisers, broadcasters and podcasters engage the right audiences.

Nielsen, renowned for audience measurement and analytics, launches "The Record," a quarterly report offering insights into U.S. ad-supported audio consumption patterns.

1. Overview of Findings:

   • Inaugural report from Q1 2024 reveals consumer preferences:
     • 70% of daily ad-supported audio time allocated to radio.
     • 20% dedicated to podcasts, with the remainder to streaming audio and satellite radio.

2. Insights from The Record:

   • Data sourced from Nielsen and Edison Research.
   • Highlights radio dominance in daily audio consumption, particularly in-car usage.
   • Radio formats favored by listeners include News/Talk, Adult Contemporary, Classic Hits, and Country.

3. Streaming Trends:

   • Streaming radio's popularity, with News/Talk stations leading in streaming-only listening.
   • All Sports stations also garner significant streaming audience share.

4. Industry Impact:

   • Rich Tunkel, Managing Director at Nielsen Audio, underscores the report's significance for advertisers, broadcasters, and podcasters.
   • Recognizes the value of insights in shaping audience targeting and content strategies.

"The Record" by Nielsen provides a comprehensive view of U.S. ad-supported audio consumption habits, aiding industry stakeholders in understanding and engaging with their target audience effectively. With data-driven insights, advertisers and broadcasters can optimize their strategies to capitalize on evolving audio consumption trends.

Marketplace platform and digital commerce leader launches unique AI platform that simplifies and secures the way AI impacts business innovation and productivity

AppDirect, a premier B2B subscription commerce platform, unveils AppDirect AI, a groundbreaking solution simplifying AI app creation and deployment for organizations.

1. Unique Features of AppDirect AI:

   • Enables users to swiftly create AI apps within minutes, utilizing proprietary data sources.
   • Emphasizes data privacy with a fully secure environment.
   • Users can select preferred Large Language Model (LLM) providers tailored to their business requirements.

2. Empowering Businesses with No-Code AI:

   • Peush Patel, VP of Product Management at AppDirect, highlights the platform's democratization of AI space.
   • Users can customize AI solutions without coding knowledge.
   • Flexibility to control AI aspects, including LLM model and data sources.

3. Addressing Industry Challenges:

   • AppDirect AI emerges as companies encounter barriers in AI adoption, including data privacy concerns and skills gap.
   • Nicolas Desmarais, Chairman and CEO at AppDirect, emphasizes the platform's impact in the channel, supporting technology advisors.

4. Strategic Partnerships:

   • Collaboration with IVADO Labs enhances AI expertise and professional services.
   • IVADO Labs Founder, Andrea Lodi, discusses the partnership's significance in delivering real-world AI solutions.

5. Flexibility in LLM Selection and Data Integration:

   • Users can choose LLM providers based on app requirements, including OpenAI, Anthropic, Cohere, and Meta.
   • App creators can seamlessly integrate data from various sources and control data updates for AI relevance.

AppDirect AI revolutionizes AI app development, offering businesses unparalleled flexibility, privacy, and customization. With partnerships like IVADO Labs and a commitment to user empowerment, AppDirect AI stands at the forefront of democratizing AI adoption while addressing industry challenges.

Higher ad prices played a role in growth across retail media, paid search and paid social while higher ad volume also factored into retail media and paid social, according to Skai's latest Quarterly Trends Report.

Skai, a leading omnichannel advertising platform specializing in walled garden media, releases its Q1 2024 Digital Marketing Quarterly Trends Report, providing comprehensive analysis and interactive infographics on the defining trends of the quarter.

1. Stable Growth Amid Seasonal Shifts:

   • Topline growth numbers in retail media, paid search, and paid social remain consistent compared to the previous quarter.
   • Despite a sequential decline due to the end of holiday seasonality, spending exhibits year-over-year growth across all channels.

2. Retail Media's Resilience:

   • Ad prices in retail media rise by 15% year-over-year, matching a 24% increase in spending.
   • Despite higher CPC, attributed sales revenue sees no change in overall return on ad spend (ROAS), indicating sustained effectiveness.

3. Performance Max Campaigns:

   • Despite consistent adoption rates, spending on Performance Max campaigns triples year-over-year, driving a 6% increase in total search spending.
   • Transition from legacy shopping campaigns leads to fewer impressions and clicks but higher CPC.

4. Paid Social Evolution:

   • Year-over-year CPM increases for the first time since Q1 2022, alongside the lowest impression growth.
   • Spending growth of 17% overall and 8% for Meta reflects stabilization after the transition to Outcome-Driven Ad Experiences.

5. Insights from Chris Costello:

   • Senior Director of Marketing Research at Skai, Chris Costello, emphasizes sustained growth trends across digital channels.
   • Observes slight upticks in paid search spending due to Performance Max transformation and stabilization in Meta's ad inventory.

Methodology:

• Analysis drawn from a significant advertising spend population across various platforms and vertical industries.
• Data encompasses more than 3,000 advertiser and agency accounts across 40 verticals and 150 countries on the Skai™ platform.
• The methodology ensures robust insights, although not fully representative of the entire market.

Skai's Q1 2024 report offers valuable insights into digital marketing trends, highlighting resilience in retail media, the impact of Performance Max campaigns, and the evolving landscape of paid social, providing advertisers and agencies with actionable insights for strategic decision-making.