Advertisers can now drive performance and optimize in real-time across the entire sales funnel

Cadent, the premier independent solutions provider for omnichannel video advertising, introduces Performance TV, a groundbreaking solution reshaping advertising effectiveness by combining the broad reach of traditional TV with the precision targeting and measurability of digital.

1. Holistic Understanding with Performance TV:

   • Performance TV establishes a direct link between advertising and sales, offering a comprehensive view of omnichannel campaign impact.
   • Eliminates the complexity of piecing together reports from various digital, CTV, and linear TV sources, enabling focused optimization.

2. Success Story: Yamaha Motorsports:

   • Yamaha Motorsports leveraged Cadent Performance TV to drive in-store visits and conversions, witnessing significant increases in conversion volume and cost-per-conversion efficiency.
   • Real-time optimization and data-driven adjustments facilitated by Cadent's innovative platform.

3. Unique Capabilities Driven by Aperture Platform:

   • Aperture Viewer Graph and Data Marketplace enables seamless linkage of linear TV households and digital impressions with diverse measurement providers.
   • Real-time performance optimization powered by advanced machine learning (ML) and artificial intelligence (AI), enhancing campaign results.

4. Clean Supply Path and Enhanced Data Fidelity:

   • Aperture MX, Cadent's SSP, offers premium digital and CTV inventory verified by third parties, ensuring transparency and quality.
   • Direct connections between digital, linear, and CTV supply systems ensure minimal loss of data fidelity throughout the campaign lifecycle.

5. Vision for Advertisers:

   • Marcy Pentoney, SVP of Product at Cadent, emphasizes the importance of omnichannel measurement and the role of Performance TV in driving better outcomes for advertisers.
   • Performance TV empowers advertisers to leverage premium inventory with precise targeting and measurement, maximizing campaign effectiveness.

Cadent's Performance TV redefines advertising effectiveness by seamlessly integrating traditional TV with digital precision. With its unique capabilities and focus on outcomes, Performance TV empowers advertisers to achieve their goals efficiently, driving better business outcomes in today's complex media landscape.