VideoAmp announces the expansion of its senior Commercial Growth leadership team, reinforcing its dedication to transforming advertising through strategic talent acquisition.

1. Key Leadership Hires:

   • Amy Madden, Senior Vice President, Revenue and Growth.
   • Jeff Schmidt, Senior Vice President of Advertisers.
   • Conor Burgess, Vice President of Agency Partnerships.
   • Adam Bush, Vice President of Sales, Local Markets.

2. Strategic Focus Areas:

   • Madden to lead agency sales efforts.
   • Schmidt to oversee brand relationships and go-to-market strategy.
   • Burgess to drive partnerships with agencies for integrated advertising campaigns.
   • Bush to spearhead investment in local market measurement.

3. Industry Experience and Insights:

   • Schmidt brings expertise from Nielsen, focusing on brand advertiser relationships.
   • Madden's background from PwC emphasizes client service and innovation.
   • Burgess, previously at Acxiom, brings insights into agency partnerships.
   • Bush's experience with Comscore highlights a focus on local market measurement.

4. Commitment to Client Success:

   • VideoAmp's commitment to delivering value through best-in-class products and services.
   • Emphasis on consultation to drive client business success.
   • Vision for commercial expansion and industry leadership.

VideoAmp's strategic hires underscore its dedication to driving innovation and client success in the advertising industry, positioning itself as a leader in commercial growth and industry transformation.

Effective, Affordable New Solution Designed to Drive Growth for SMB Building Companies

Extu introduces GoTu Grow, a revolutionary marketing platform tailored for small and midsize building companies, offering affordable yet powerful multichannel campaigns to attract and retain channel partners, customers, and prospects.

1. Innovative Marketing Solution:

   • GoTu Grow empowers SMB building companies with award-winning multichannel marketing campaigns.
   • Streamlined operation and affordable pricing facilitate major leaps in audience engagement and revenue generation.

2. Cutting-Edge AI Integration:

   • AI tools enhance scalability and efficiency, delivering customized content that resonates with target audiences.
   • Proprietary technology ensures companies stay top of mind with minimal effort.

3. Cost-Effective Pricing:

   • At only $399 a month with no contracts required, GoTu Grow offers affordability without compromising quality.
   • Enables adaptation to budget constraints without the need for additional marketing resources.

4. High-Quality Content Library:

   • Access to a robust content library specifically curated for small and mid-market building companies.
   • Content elicits positive attention, fosters brand loyalty, and drives engagement with target audiences.

5. Automated Marketing Features:

   • Generates automated newsletters with customized content in under five minutes per month.
   • Automates social media posts tailored to resonate with target audiences.

6. Data Security and Compliance:

   • Built with strict data security measures to ensure full compliance with privacy regulations.
   • Earns and maintains customer trust with up-to-date privacy compliance and secure retention of dashboards and contact lists.

GoTu Grow by Extu revolutionizes marketing for SMB building companies, offering speed, security, and affordability in one comprehensive package. With AI-powered features, robust content libraries, and automated marketing capabilities, it delivers exceptional ROI and powers sustainable growth for businesses in the building industry.

ADstruc will be available as a software tool to scale traditional OOH planning and buying seamlessly alongside digital and programmatic

Vistar Media announces the acquisition of ADstruc, marking a significant step towards transforming traditional out-of-home (OOH) media planning and buying through innovative software solutions.

1. Integration of Traditional OOH with Digital:

   • Vistar Media's acquisition of ADstruc expands its footprint beyond digital OOH into traditional OOH planning and buying.
   • Acknowledgment of the evolving OOH landscape, emphasizing the importance of catering to both digital and traditional formats.

2. Empowering Agencies with Automation:

   • ADstruc's software automates traditional OOH planning, buying, and selling workflows, enabling agencies to focus on strategy and creativity.
   • Streamlining media operations, ADstruc enhances efficiency and ROI for agencies and their clients.

3. Strengthening Industry Commitment:

   • Vistar's commitment to becoming "the home of out-of-home" is reinforced with the acquisition of ADstruc.
   • Expansion of Vistar's software capabilities to serve the entire OOH industry, bridging the gap between traditional and digital channels.

4. Enhanced Customer Experience:

   • ADstruc users will benefit from Vistar's robust engineering, exceptional customer support, and global scalability.
   • Assurance of continued access and use of ADstruc for PJX Media, retaining expertise and leveraging Vistar's suite of business tools.

5. Global Market Expansion:

   • Availability of ADstruc to US agencies from June 1, 2024, with plans for global expansion throughout 2024.
   • Empowering OOH media owners with a trusted and free tool to respond to agency RFPs, fostering industry-wide growth and collaboration.

Vistar Media's acquisition of ADstruc signifies a pivotal moment in the OOH industry, as advanced software solutions merge traditional and digital OOH buying. With a focus on automation, efficiency, and customer satisfaction, Vistar aims to reshape the global OOH landscape and drive industry-wide innovation.

Dedicated Berlin-based team brings enhanced support to European B2B SaaS customers

Merge, the provider of unified APIs for B2B SaaS organizations, has extended its reach to Europe with the inauguration of its Berlin-based team. This expansion underscores Merge’s dedication to meeting the integration demands of European clientele efficiently.

1. Data Protection Focus: Since the implementation of GDPR in 2018, data protection has remained paramount for European entities. Merge maintains a steadfast commitment to bolstering security, product infrastructure, and support, ensuring seamless integration solutions for European firms.

2. Security Measures: Merge upholds the highest standards of security and compliance, holding ISO 27001 and SOC 2 Type 2 certifications. The company also enters into Data Processing Agreements (DPAs) with all clients, ensuring adherence to GDPR’s guidelines. Furthermore, Merge offers both multi-tenant and single-tenant environments, empowering customers with full control over data storage locations.

3. European Focus: With the establishment of a dedicated team in Berlin, Merge aims to provide expedited, specialized support to its European clientele. This initiative reinforces Merge’s commitment to delivering secure integration solutions tailored to the European market.

4. Customer Trust and Partnerships: Merge has garnered trust from numerous Europe-based companies, including Eloomi, Payhawk, and Staffbase. The company's partnerships extend to platforms like Ledgy, which relies on Merge for HRIS integrations, enhancing its global reach.

Merge's expansion to Europe signifies a strategic move to better serve its European customer base. By prioritizing GDPR compliance, bolstering security measures, and fostering partnerships with European businesses, Merge solidifies its position as a leading integration provider in the region.

Simplified video workflows and a highly performant content delivery network enable exceptional on-demand viewing experiences

Edgio, a leading provider of streaming media technology, has been chosen by Tabletop Tactics to streamline their video workflows and elevate viewer engagement through innovative solutions.

1. Tabletop Tactics Overview: Tabletop Tactics, a renowned UK-based YouTube and SVOD channel, produces premium content focused on popular tabletop games like Warhammer 40,000 and Dungeons & Dragons. With a substantial online following and a growing subscriber base, their global audience enjoys exclusive access to diverse content offerings.

2. Need for Enhanced Solutions: Faced with performance issues from their previous provider, Tabletop Tactics sought a partner capable of scaling their operations globally and delivering superior streaming experiences. Partnering with Edgio, they aimed to address these challenges and revolutionize their video workflows.

3. Edgio’s Comprehensive Solution: Edgio’s global presence and advanced content delivery network initially attracted Tabletop Tactics. However, it was the comprehensive solution offered by Edgio, including their Uplynk platform, that truly impressed. Uplynk streamlines content management and delivery, enabling Tabletop Tactics to provide high-quality videos efficiently.

4. Client Testimonial: Lawrence Baker, Founder and Director of Tabletop Tactics, commended Edgio for their consultative approach and the functionality of the Uplynk platform. He highlighted the platform's ability to simplify workflows and provide detailed analytics, empowering Tabletop Tactics to respond swiftly to market demands and enhance user engagement.

5. Future Prospects: Emma Whitmore, Group Vice President, EMEA at Edgio, expressed excitement about Tabletop Tactics' growth trajectory. She emphasized Edgio's commitment to supporting their expansion efforts, facilitating live events, and maximizing revenue through Uplynk's monetization features.

By partnering with Edgio, Tabletop Tactics is poised to elevate its streaming capabilities and captivate audiences worldwide. With a comprehensive suite of solutions tailored to their needs, Tabletop Tactics can accelerate growth, deliver exceptional content, and drive viewer engagement to new heights.

Pierre Berlin will oversee monday.com’s growth in the region

monday.com, the versatile work platform, announces Pierre Berlin as the new General Manager (GM) for Europe, the Middle East, and Africa (EMEA), reinforcing its commitment to regional expansion and market leadership.

1. Hybrid Regional Structure: Berlin's appointment aligns with monday.com's hybrid regional structure, emphasizing localized empowerment within a global framework. This approach, initiated in October 2023, aims to bolster regional operations while maintaining strong ties to global functions, enhancing the company's strategic agility and market responsiveness.

2. Berlin’s Background and Responsibilities: With over 25 years of experience, including leadership roles at Figma, Mixpanel, and LinkedIn, Berlin brings extensive expertise in scaling regional teams. In his new role, he will spearhead monday.com's go-to-market (GTM) strategy in EMEA, focusing on market expansion, vertical penetration, partnership cultivation, and enterprise enhancement.

3. Strategic Focus and Growth Ambitions: monday.com anticipates significant growth opportunities in EMEA, evident from the region's contribution of approximately 32% to the company's total revenue in FY23. Berlin's leadership is pivotal in driving this expansion, supported by recent initiatives like the opening of a new office in Warsaw, Poland, and plans for substantial headcount growth in the London office.

4. Leadership Endorsement and Vision: Yoni Osherov, monday.com's Chief Revenue Officer (CRO), expresses confidence in Berlin's appointment, citing his proven track record in scaling GTM teams and navigating diverse EMEA markets. Berlin, in turn, acknowledges the immense potential for monday.com in the region and emphasizes collaboration between regional and global teams to execute growth-driven strategies effectively.

Pierre Berlin's appointment as GM for EMEA signifies monday.com's strategic focus on regional expansion and market dominance. With a seasoned leader at the helm and a robust growth strategy in place, monday.com is poised to capitalize on burgeoning opportunities across Europe, the Middle East, and Africa, reaffirming its position as a global leader in work management solutions.

Cycode, a leader in Application Security Posture Management (ASPM), announces the successful acquisition of Bearer, augmenting its capabilities in code security management. Additionally, Cycode introduces Cygives, a pioneering initiative aimed at providing developers with free, open-source security tools to foster a culture of secure software development.

1. Strategic Acquisition of Bearer: The acquisition of Bearer enriches Cycode's ASPM suite, offering advanced AI-powered Static Application Security Testing (SAST) and API discovery capabilities. This strategic move reinforces Cycode's commitment to delivering comprehensive application testing solutions that ensure safer, accurate, and frictionless code security management.

2. Addressing Security Challenges: With rising concerns over malicious code-led compromises, Cycode aims to empower application security teams to combat threats effectively. The integration of Bearer's AI-powered features with Cycode's ASPM platform enables faster scanning, precise reporting, and enhanced user experiences, addressing operational obstacles such as tool sprawl and alert fatigue.

3. Introduction of Cygives Initiative: Cycode launches Cygives to support and empower developers with free access to industry-leading open-source security solutions. Through Cygives, developers gain access to tools like Bearer SAST, Raven, and Cimon, fostering a developer-first approach to security and streamlining CI/CD pipeline security.

4. Community Impact and Innovation: Lior Levy, co-founder and CEO of Cycode, emphasizes Cygives as more than just a resource but a community catalyst, inspiring developers to create secure, resilient software confidently. The initiative reflects Cycode's dedication to security, community, and innovation.

5. Upcoming Participation at RSA Conference 2024: Cycode invites attendees to RSA Conference 2024, where they can witness the complete ASPM platform in action. At booth #2056, visitors can learn firsthand about Cycode's efforts in empowering developers to build secure software and explore the latest advancements in the ASPM space.

Through the acquisition of Bearer and the launch of Cygives, Cycode reaffirms its commitment to advancing application security and supporting developer communities. By combining cutting-edge technology with community-driven initiatives, Cycode aims to revolutionize the landscape of secure software development, empowering developers worldwide.

IntentKey AI can now associate any product, brand, or service to trending events

Inuvo, Inc., a pioneer in generative artificial intelligence (AI) advertiser solutions, introduces a significant upgrade to its Audience Discovery Portal. Powered by IntentKey AI, this innovative platform offers instant marketing audience insights, now enhanced with trending and transient knowledge integration.

1. IntentKey AI Advancements: Inuvo's Audience Discovery Portal harnesses the power of IntentKey AI, a proprietary large language model tailored for audience targeting without relying on cookies or consumer data. The latest enhancements enable the portal to seamlessly incorporate trending and transient knowledge into audience discovery, revolutionizing AI-driven marketing strategies.

2. Real-Time Concept Mapping: A key improvement lies in the portal's ability to rapidly understand and map relationships between concepts in near-real-time. Inuvo's patented concept graph technology ensures users access the most current and relevant information, facilitating targeted advertising based on emerging trends and events.

3. Just-in-Time Marketing Capability: Rich Howe, CEO of Inuvo, emphasizes the portal's potential for intelligent, just-in-time marketing. Advertisers can leverage trending events to target relevant audiences directly, fostering highly targeted campaigns with unprecedented precision and effectiveness.

4. User-Friendly Interface: The updated portal features a modern, intuitive interface with improved layout and navigation. A dedicated homepage suggests trending concepts for exploration, while enhanced sharing options and downloadable CSV files provide valuable insights and demographic data for informed decision-making.

5. Expanded Capabilities and Reach: While the portal enables users to combine up to five concepts, Inuvo's IntentKey client models offer thousands of concepts for creating highly targeted audience segments. These advanced models can be accessed through managed services or integrated with major demand-side platforms (DSPs), offering advertisers unparalleled flexibility and reach.

Inuvo's enhanced Audience Discovery Portal represents a significant leap forward in AI-driven marketing intelligence. By integrating trending and transient knowledge, the platform empowers advertisers to engage with audiences in real-time, leveraging emerging trends for impactful campaigns. With its user-friendly interface and expanded capabilities, the portal reaffirms Inuvo's commitment to driving innovation and delivering value to advertisers worldwide.